SEC Copywriter & Social Media Consultant Gloria Rand shows you the Blogging Blueprint that will help you quickly and easily get more web traffic and sales.

1. Expert Blogging
Secrets

2. OVERVIEW
•Why blog?
•Getting started
•Content ideas
•Best practices

3. WHY BLOG?
• 329 million people view blogs on
Wordpress
• By 2014, 60% U.S. internet users (150
million people) will read blogs*
*Source: eMarketer.com
WORDPRESS

4. WHY BLOG?
Better Listings on

5. WHY BLOG?
Promote Products
Branding
Reach New Customers
Communicate
Become Recognized Expert

6. WHY BLOG?
57% of companies that blog
have acquired a customer
from their blog*
Source: Hubspot

7. WHY BLOG?
B2B marketers who blog
generate 67% more
leads/mo. than those
who don’t blog**
Source: **FactBrowser

8. NEED MORE PROOF ?
•Companies that blog get 97%
more inbound links to their
websites

9. NEED MORE PROOF ?
•Companies that blog get 97%
more inbound links to their
websites
•Companies that blog get 55%
more website visitors
Courtesy: Hubspot

10. BEFORE YOU BLOG, ASK YOURSELF…
What are your business goals?

11. BEFORE YOU BLOG, ASK YOURSELF…
Who is your target audience?

12. BEFORE YOU BLOG, ASK YOURSELF…
What problems or concerns does
your audience have that you can
help solve?

13. FIND YOUR WHY

14. FIND YOUR WHY
Enabling Women to Have
More Quality Time with
Their Families

15. FIND YOUR WHY

16. FIND YOUR WHY
Help Engineers Answer the
Most Challenging
Industrial Solder Questions

17. FIND YOUR WHY
Help Engineers Answer the
Most Challenging
Industrial Solder Questions
600% Jump in Leads
“Get Engineers Talking to Engineers”

18. MISSION STATEMENT

19. MISSION STATEMENT
Welcome to Inc.com, the place where entrepreneurs
and business owners can find useful information,
advice, insights, resources & inspiration for running &
growing their businesses.

20. MISSION STATEMENT
Welcome to Inc.com, the place where entrepreneurs
and business owners can find useful information,
advice, insights, resources & inspiration for running &
growing their businesses.
1. Who is target audience?
2. What will be delivered?
3. What is outcome for
audience?

21. BEFORE YOU BLOG, ASK YOURSELF…
What platform will you use?
• Self-hosted on website
• Via Wordpress

22. .ORG VS. .COM
• More versatility vs. - Easy to use
• Better plugins - Ads not allowed
• Pay for hosting - Follow TOS
• You’re in control - $ to customize

23. CONTENT IDEAS

24. SHARE YOUR EXPERTISE
• Write about things you know

25. SHARE YOUR EXPERTISE
• Write about things you know
• Add commentary to industry news

26. SHARE BREAKING NEWS
Get in front of your audience
Be Timely!

27. ASK OPEN-ENDED QUESTIONS
• What do you think of …. ?
• How would you do it better?

28. PROMOTE EVENTS

29. INVITE “EXPERT” GUESTS

30. HOW DO YOU GET READERS?
Need attention-grabbing titles
8 out of 10 read blog titles…

31. HOW DO YOU GET READERS?
Need attention-grabbing titles
8 out of 10 read blog titles…
only 2 of 10 read rest of article

32. HOW DO YOU GET READERS?
Use Numbers in Title
- Get 3-8x more traffic

33. BLOG TITLE CATEGORIES
• Direct – “7 Step Outline to…”
• News – “New, Announcing…”

34. BLOG TITLE CATEGORIES
• How to – “How to write a blog article”
• Question – “Are these ….?”

35. BLOG TITLE CATEGORIES
• Command – “Do this…”
• Info – “2 things you won’t find here…”
• Testimonial

36. BEST PRACTICES

37. KEEP SEO IN MIND
• Customize post URL with keywords
• Use SEO plugins: All in One SEO Pack
• Use Alt Text for images
• Use Tags

38. USE KEYWORDS IN TITLE & BODY

39. LINK INTERNALLY
Title and
Subhead

40. PROVIDE LINKS TO OTHER BLOGS

41. USE OTHER SOCIAL MEDIA SITES

42. RESPOND TO COMMENTS
• Reply in your blog or…
• Send an email

43. COMMENT ON OTHER BLOGS

44. KEEP COPY SHORT
• 250-500 words

45. KEEP COPY SHORT
• 250-500 words
• One idea per post

46. KEEP COPY SHORT
• 250-500 words
• One idea per post
• Article series

47. SPICE UP YOUR CONTENT
• Use Pictures or Videos

48. MAKE IT EASY TO SUBSCRIBE

49. OTHER TIPS…
• Know your call to action
• Visit website
• Email for a quote
• Sign up for newsletter
• Social Share

50. HOW DO YOU FIND IDEAS?
• Read other blogs
• Google Alerts
• Quora
• Twitter Search

51. HOT TIP!

52. HOT TIP!
Golden Rule:
They Ask, You Answer!

56. WHAT’S THE PAYOFF?
154 Leads from 3/09 – 6/12 for a dozen
different keywords
That one article has generated
$1,700,000.00

57. CONTENT FORMULA
Answer questions based on
these three criteria:
•Costs
•Problems
•Comparisons

58. MEASURE RESULTS
Ex. Google Analytics

59. MEASURE RESULTS

60. I’VE GOT A BLOG, NOW WHAT?
Repurpose your content
 Podcasts
 Videos
 Slideshow

61. SUMMARY
• Use keywords for search
• “#’s” and “How to” titles get best
results
• Embrace honesty, answer customer
questions
• Leverage social networking sites
• Repurpose content for maximum value

62. FOR MORE SOCIAL MEDIA TRAINING,
VISIT GLORIARAND.ME
Facebook.com/GloriaRandCopywriter
Twitter: @GloriaRand
YouTube.com/GloriaRandVideos