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mHealth Solutions:
From Dreams to Reality
by Orange Healthcare




Elinaz MAHDAVY
Nov 8th , 2011, Brussels – Global Forum.
mHealth remains a fuzzy concept,
    covering many different kind of services.


                         Data
                         collection
     Mobile devices
     for care givers                     Education &
                                         Awareness
                         Tele
                         assessment
                                         Personal
                                         emergency
                                         system

                         Remote          Wellness &
                         monitoring      prevention
     Mobile access
     to HIS & clinical
                                         Tracking
     systems



2
A first breakdown based on usage

     Services for Health        Health       Prevention and
        Professional          management        wellness

                           Data
                           collection
     Mobile devices
     for care givers                       Education &
                                           Awareness
                           Tele
                           assessment
                                           Personal
                                           emergency
                                           system

                           Remote          Wellness &
                           monitoring      prevention
     Mobile access
     to HIS & clinical
                                           Tracking
     systems



3
one market, many players:
    mHealth ecosystem consists of 4 layers
    It is a classic value chain for Telcos


       The key players.          An emerging layer – lot
       Today on a classical      of value, few pure
       devices business model    players

    Patie    Devices        Telco       Software              Healthcare
    nts      manufactu      s           industry              ecosystem
             rers

                      Hosting, Security
                               Security,
                      transport, billing,
                      secured third party
                      … cloud computing
                                                    Healthcare ecosystem is
                                                    pushing for cost
                                                    effectiveness & security



4
3- some examples of Orange services

            In health management, devices are key but telcos
            provides access and security.
            Orange has already been working with devices
            manufacturers like Sorin on chronic disease


                                            1 - Measure


            It starts with a device, but
             it’s all about remote access   2 – Intermediation
            to data & intermediation
             with high security
            standards
                                            3 – Analyze




   5
3- some examples of Orange services

           In AMEA Orange is working with NGOs and foundations to
           enable data collection and remote monitoring. Examples

            Mali, for people living far               In Egypt & Bostwana,
            from hospitals and                        Orange launch tele
            physicians                                dermatology
             Data collection on mobile                 Picture using the mobile
                                                      phone
             Tele diagnostic
                                                       Tele diagnostic
              The NGO operating the
            system take care of the
            treatment
                                                               Orange keep
            Cameroon: Orange and Text-                         working with
            2-Change empower                                   its mHealth
            healthcare prevention &
            awarness                                           partners
             First wave of
            164 000 SMS                         to join up healthcare,
            in the coming weeks
                                                and to invent new ways to
             Reproductive health                do business


   6
mHealth is about efficiency but also about access to health
    In any case, it’s mainly about health management


                                    More than 50%
                                 of mHealth revenues


       Services for Health            Health             Prevention &
          Professional              management             wellness

               B2B                                           B2C

                                    Tele assessment    Personal emergency
                                                             system
       Mobile devices for care
               givers
                                   Remote monitoring       Wellness &
                                                           prevention




7
Thank you

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Elinaz Mahdavy

  • 1. mHealth Solutions: From Dreams to Reality by Orange Healthcare Elinaz MAHDAVY Nov 8th , 2011, Brussels – Global Forum.
  • 2. mHealth remains a fuzzy concept, covering many different kind of services. Data collection Mobile devices for care givers Education & Awareness Tele assessment Personal emergency system Remote Wellness & monitoring prevention Mobile access to HIS & clinical Tracking systems 2
  • 3. A first breakdown based on usage Services for Health Health Prevention and Professional management wellness Data collection Mobile devices for care givers Education & Awareness Tele assessment Personal emergency system Remote Wellness & monitoring prevention Mobile access to HIS & clinical Tracking systems 3
  • 4. one market, many players: mHealth ecosystem consists of 4 layers It is a classic value chain for Telcos The key players. An emerging layer – lot Today on a classical of value, few pure devices business model players Patie Devices Telco Software Healthcare nts manufactu s industry ecosystem rers Hosting, Security Security, transport, billing, secured third party … cloud computing Healthcare ecosystem is pushing for cost effectiveness & security 4
  • 5. 3- some examples of Orange services In health management, devices are key but telcos provides access and security. Orange has already been working with devices manufacturers like Sorin on chronic disease 1 - Measure It starts with a device, but it’s all about remote access 2 – Intermediation to data & intermediation with high security standards 3 – Analyze 5
  • 6. 3- some examples of Orange services In AMEA Orange is working with NGOs and foundations to enable data collection and remote monitoring. Examples Mali, for people living far In Egypt & Bostwana, from hospitals and Orange launch tele physicians dermatology Data collection on mobile Picture using the mobile phone Tele diagnostic Tele diagnostic The NGO operating the system take care of the treatment Orange keep Cameroon: Orange and Text- working with 2-Change empower its mHealth healthcare prevention & awarness partners First wave of 164 000 SMS to join up healthcare, in the coming weeks and to invent new ways to Reproductive health do business 6
  • 7. mHealth is about efficiency but also about access to health In any case, it’s mainly about health management More than 50% of mHealth revenues Services for Health Health Prevention & Professional management wellness B2B B2C Tele assessment Personal emergency system Mobile devices for care givers Remote monitoring Wellness & prevention 7