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Web 2.0 – Online Professional Networking Jocelyn Oakman Client Services Manager – LinkedIn
Google and Your Public Brand – What Are You Known For?
How is LinkedIn Unique? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who You Join On LinkedIn - The LinkedIn Professional At A Glance Source: @plan Fall 2008 Average Age 42 Household Income $109,382 Male 60% HHI $100K+ 52% Traveled for Business in the last 3 months 29% College Grad/Post Grad 80.1% % Company Decision Makers 50%
Why Use LinkedIn? What’s in it for me? Strengthen Professional Relationships ,[object Object],[object Object],[object Object],Share Business Knowledge ,[object Object],[object Object],[object Object],Build your Personal Brand ,[object Object],[object Object],Hire & Search for Jobs ,[object Object],[object Object]
The Power of an Intimate Network
Create and Promote Your LinkedIn Profile Make your Profile publicly searchable on Google and customize your LinkedIn Profile URL web address so you can add it to business cards, hard copy resumes,  and online resumes posted on job boards.
A LinkedIn Profile At A Glance
Anatomy Of A LinkedIn Profile – Your Brand ,[object Object],[object Object],[object Object],[object Object]
LinkedIn Profiles Are Viewable in Resume Format Clicking on the PDF logo will allow you to view, e-mail,  and print Profiles in resume format
The LinkedIn Homepage: The Professional’s Dashboard Who’s viewed my profile?  Have I appeared in search results? Are there any questions I can answers to share and build my professional expertise? Who is hiring?  For what positions? News about my company, my industry,  my competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],Communications and Important Business Opportunities Business Applications: Events Polls Document Sharing
Request and Make Recommendations
Ask Questions – Find Expertise ,[object Object],[object Object],[object Object],[object Object],[object Object]
Answer Questions – Provide Expertise ,[object Object],[object Object],[object Object]
Network Effectively ,[object Object],[object Object],[object Object]
Group Collaboration ,[object Object],[object Object],[object Object]
Network Collaboration ,[object Object],[object Object],[object Object],[object Object]
Advertise and Recruit On LinkedIn Connect With The World’s Largest Professional Network More than 38 million affluent, influential and ambitious professionals around the world use LinkedIn and more than 1 million join every month.  Whether you’re looking to reach C-level executives, IT professionals, small business managers, sales professionals or financial professionals, you’ll find them on LinkedIn. Reach Professionals Focused on Professional Success Professionals use LinkedIn for one reason and one reason only: to achieve professional success.  Whether you’re looking for solutions to challenges you’re facing in your business, discovering new business opportunities or finding talented individuals to join your team, LinkedIn professionals are highly receptive to messages about products that can help them in their business as well as help them enjoy the fruits of their success. Deliver Your Messages In A Clean, Clutter-free Environment Because advertising is an important element of the LinkedIn experience, we’ve designed our pages to ensure that marketing and recruiting messages are highly visible and compliment the professional tools and services that our member professionals use on a daily basis.  http://talent.linkedin.com/Overview.aspx
Resources For Getting Started on LinkedIn http://grads.linkedin.com/ http://tinyurl.com/d8yr6a (FREE Video Training Modules)
Start Building Your Network Today ,[object Object],[object Object],[object Object],[object Object],Add Individuals That Will Build A Positive Professional Image These Can Include:
[object Object],[object Object],[object Object],[object Object]

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Don\'t be LinkedOUT

  • 1. Web 2.0 – Online Professional Networking Jocelyn Oakman Client Services Manager – LinkedIn
  • 2. Google and Your Public Brand – What Are You Known For?
  • 3.
  • 4.
  • 5. Who You Join On LinkedIn - The LinkedIn Professional At A Glance Source: @plan Fall 2008 Average Age 42 Household Income $109,382 Male 60% HHI $100K+ 52% Traveled for Business in the last 3 months 29% College Grad/Post Grad 80.1% % Company Decision Makers 50%
  • 6.
  • 7. The Power of an Intimate Network
  • 8. Create and Promote Your LinkedIn Profile Make your Profile publicly searchable on Google and customize your LinkedIn Profile URL web address so you can add it to business cards, hard copy resumes, and online resumes posted on job boards.
  • 9. A LinkedIn Profile At A Glance
  • 10.
  • 11. LinkedIn Profiles Are Viewable in Resume Format Clicking on the PDF logo will allow you to view, e-mail, and print Profiles in resume format
  • 12.
  • 13. Request and Make Recommendations
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Advertise and Recruit On LinkedIn Connect With The World’s Largest Professional Network More than 38 million affluent, influential and ambitious professionals around the world use LinkedIn and more than 1 million join every month. Whether you’re looking to reach C-level executives, IT professionals, small business managers, sales professionals or financial professionals, you’ll find them on LinkedIn. Reach Professionals Focused on Professional Success Professionals use LinkedIn for one reason and one reason only: to achieve professional success. Whether you’re looking for solutions to challenges you’re facing in your business, discovering new business opportunities or finding talented individuals to join your team, LinkedIn professionals are highly receptive to messages about products that can help them in their business as well as help them enjoy the fruits of their success. Deliver Your Messages In A Clean, Clutter-free Environment Because advertising is an important element of the LinkedIn experience, we’ve designed our pages to ensure that marketing and recruiting messages are highly visible and compliment the professional tools and services that our member professionals use on a daily basis. http://talent.linkedin.com/Overview.aspx
  • 20. Resources For Getting Started on LinkedIn http://grads.linkedin.com/ http://tinyurl.com/d8yr6a (FREE Video Training Modules)
  • 21.
  • 22.