Ok, you've gone to great lengths to create social media properties for your company. You've spent countless hours customizing the look and feel,built a following, curated and created content, so now what? The biggest thing you can likely do is to tell people about these resources. There's a number of subtle and effective ways to share pointers to your social streams and build your following

1. 10 Ways to Grow Your
Social Media Presence
Simple tips for enhancing your online brand loyalty
@gletham

2. 10 Ways to Grow Your
Social Media Presence
Ok, you've gone to great lengths to create social media properties for your
company. You've spent countless hours customizing the look and feel,built
a following, curated and created content, so now what? The biggest thing
you can likely do is to tell people about these resources. There's a number
of subtle and effective ways to share pointers to your social streams. and
grow your network.
@gletham

3. 1. LIKE
Like similar and complementary content on facebook - when using
facebook, use the service as your company identity and not as yourself or
your personal profile. Then, Like relevant companies and also be sure to
Like and share posts to your stream - never under-estimate the power of a
Like!
@gletham

4. 2. PROFILE
Create a truthful, professional description - For all your social streams be
sure that you create an accurate, professional "about me" profile using
good descriptors. Stay away from terms that are too general or fluffy and
use words that you would want to have people interested in - if LiDAR is
important to your business then use it in your descriptor!
@gletham

5. 3. SHARE
Share and help on LinkedIn - Don't bombard your linkedin stream,
however, you can easily share a couple of news items each day. Share items
that help give you more Klout in your industry and most important,
comment periodically on group posts, this will also help to bolster your
appearance as an expert in your field. Offering up recommendations on
people you know and providing positive feedback can also go a long way.
@gletham

6. 4. ABOUT
Consider creating an About.me landing page - About.me is a like an online
business card for all your social streams. Create a professional looking
profile, customize the page, and list all your important social properties
there - consider using your about.me custom url as your website referenced
in all your online bios. (try About.me/gletham for an example)
@gletham

7. 5. PR
If you create and distribute promotional material for your company or
product (PR releases, flyers, brochures, posters, etc...) always include your
Twitter @name and relevant social links in them. If you have long, clunky
urls leading to your resources then consider using a shortening service like
bit.ly to generate clean, trackable weblinks.
@gletham

8. 6. NAMING
If you got to the social game late it may be tricky, however, be sure to be
consistent in naming your social media properties. For example, try to
select the same username for twitter, facebook, pinterest etc... it will make
it easy for people to locate you. If possible, stay away from "funky"
characters like hyphens, periods, and underscores in your names
@gletham

9. 7. BROWSE
Browse Twitter several times a day for a few minutes. ReTweet (RT) a
couple of items each day (don't do too many else you'll bombard your
followers) and be sure to also create curated, useful lists and favorite lots of
items you like - when you fave or list people they will usually notice that
and may follow you back if they don't already do so. Be sure to mention
companies and people who you want to have notice you... if they see that
you mentioned them they may notice and follow you back. Finally, never
under-estimate the power of a simple "Thank you"
@gletham

10. 8. EMAIL
Do you use email for business? If so, be sure to create a clean, professional
signature and always include some of your important social media links in
the sig file... most important is to list your Twitter handle and LinkedIn
page
@gletham

11. 9. CARDS
If business cards are your thing (yes they are still relevant) consider having
2 or 3 options to select from depending on the kind of event you are going
to attend. I have a professional "Geo" personal card, a more social media
flavored one, and a personal card - all of them include my Twitter @name
and various social links. I suggest you get creative and try a cool MOO card,
perhaps in a different size or style, something that will stand out.
@gletham

12. 10. TEAM UP
Finally, to grow your corporate social efforts involve the whole team. Get
the whole crew on Twitter, be sure to develop corporate policies and
practices and rotate through the staff letting everyone have a crack at
running the content periodically... 2 heads are better than one!
@gletham

13. BONUS
Use video! If you aren't already using video (youtube in particular) then
think about it as video is a terrific way to extend your brand and connect
with your network.
@gletham

14. Other Tips and Articles
● Amazing Social Media Visualization - TweetPing Maps The World's Twitter
Activity in Real Time
● Social Media Tips – 10 Useful Add Ons To Enhance Your Instagram Experience
● Twitter Building the User Interest Graph to Appeal to Advertisers
● Improving your Web SEO and Twitter Reach With Hashtags #SocialTip
#Twitter
● 10 More Twitter add Ons For the Business User
@gletham

15. Useful White Papers
● How Social Business Pays Off
● Top 15 Free PR Ideas to Grow Your Online Business
● A Step-by-Step Guide to LinkedIn's New Company Pages
● Your Guide To Pinterest
● 21 Social Media Updates & Advancements to Inspire Your 2013 Strategy
@gletham

16. Glenn Letham
@gletham
about.me/gletham
G. Letham @gletham
@gletham