This document summarizes key points from a presentation on telemedia futures. It discusses shifts from broadcast to networked models, from individual "egosystems" to collaborative "ecosystems." New technologies, practices, and business models are emerging. Content value is shifting from copies to experiences, context, and engagement. Data is becoming a new commodity, and attention-based income models will grow. Internet service providers and mobile operators will expand into new services like social networking and digital content/payments.

1. Telemedia
Futures
by Gerd Leonhard ‣ Futurist
‣ Strategist
‣ Author & Blogger
www.mediafuturist.com
twitter.com/gleonhard
At BLPLaw London, January 13, 2010

3. From a Broadcast World
to a Networked World

4. From EgoSystems to EcoSystems

5. From EgoSystems to EcoSystems

6. The Future: TeleMedia Collaboration
Telecom
Internet
Content
Social
Networks
Advertising
Consumer Electronics

7. From Binary Logic to Fuzzy Logic

8. What is the value of....?
Source: http://denniscass.com/

9. The Redefinition of ‘Telecom’
Experience Platform
Service Pipe
Content Pipe
Data
Pipe

10. Source: eMarketer.com

11. New technologies - new practices - new business models

12. Firehoses of Information

13. Social games & virtual goods
800.000 tractors ‘sold’ EACH DAY
65 Million+ users without any advertising
1.2 Million users per day
est. $200M / Year in revenues
Source: YouTube.com “farmville girl’

14. Next: The Napsterization of Books...?
Source: YouTube.com

17. Tele-Media Paradigm Shifts
Focus on Control
Opportunities for Growth
10
7.5
5
2.5
0
Calls SMS Data Content Services Experiences

18. The Opportunity: Lubricate!

19. Data is the new Oil...
Shared bookmarks, playlists, social markers
Click-trails and digital bread-crumbs
Opt-in information such as location
Ratings, comments, tags and other feedback

20. Music Video Games Books Mags & Print
Percentage of Revenues from Digital Services
100% Digital Content Trends
75%
50%
25%
0%
2008 2009 2010 2012 2015

21. What we need:
Permission
Standards
Transparency
Engagement

22. Content: pricing logic will flip
Price Users
100
75
50 Metrics will be reinvented
25
0
Was Will be

23. More
Permissions
More added
Values
Better Price
More
Convenience

24. Expensive Cheaper Flat-Rated
New Ecosystem
Expensive

25. The Future of Content:
Attention-based Income Explodes
10.0
“Broadband is useless if 7.5
your mind stays narrow” 5.0
2.5
Was 0
Soon
Copy Based Revenues Mid-term Future
Attention Based Revenues

26. Content is only ~20% of the Cost
Thanks to Flickr.com/alextorrenegra

27. Bono / Paul McGuinness
Source: last week’s FT (Op-ed by Bono)

28. Media $$$: no
longer about
Distribution

29. 2010: watch the sea change
Source: IFPI Report 2008

30. Value of ‘a Copy’ Value of CONTEXT
Value of Meta-Content Value of Experiences
Value of Packaging
Value Trends (by Gerd Leonhard)
Value of Context
100%
Value of Experience
Value of Meta-Content
Value of Packaging
75%
50%
25%
Value of ‘a Copy’
0%
Was Is Soon The Future

31. Not ‘if’ but ‘how’!

32. ISPs and Mobile Operators will move up the food-chain:
Social Networking
Content Services
Communication 2.0
Money 2.0
eLearning

33. Thanks for your time
email me at
gerd@mediafuturist.com
twitter.com/gleonhard
facebook: gleonhard
more presentations at
www.mediafuturist.com