Social Media 101 For Alumni
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This presentation was given at Miami University's Alumni Winter College. It was designed to introduce social media to the "post college" crowd and explain why it matters to them.
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Social Media 101 For Alumni
- 1. Social Media 101 Why Facebook, Twitter, LinkedIn, and others matter to the post-college crowd. Prof. Glenn Platt C. Michael Armstrong Chair in Interactive Media Professor, Marketing
- 2. Agenda What is Social Media? What Do We Know About Social Media Users? Who Is Using Social Media? Exploring Social Media In-depth. How To Use Social Media Strategically.
- 3. What is Social Media Social Media are digital tools that facilitate conversation... All kinds of conversation.
- 5. Traditional Media âąbroadcasts âądoesnât listen âąhas one message âąmonologue
- 6. Social Media Is More Like A Cocktail Party
- 7. Social Media âąshort Conversations âąrapid Change âąpersonal âąengaging âąinteractive
- 8. What Do We Know About Social Media Users? 3 out of 4 Americans 61% of Facebook users use it are middle aged or older 2/3 of the global 900,000 blog posts each Internet population uses day it Classmates.com has largest user base over 65
- 9. What Do We Know About Social Media Users? 20 Hours of YouTube added per minute 440,000,000 YouTube videos watched each day 4 billion photos on Flickr
- 10. 25% of social media users are 35-44
- 11. What Do We Know About Social Media Users? 50,000,000 t weets each day on Twitter 5 billion things added to Facebook each week If Facebook was a country...
- 12. What Do We Know About Social Media Users? 50% of Facebook users Years it took for media check in once a day. to reach 50m people: 84% of social Radio: 38 years net working sites have more women than men. Film: 13 years More social media is TV: 4 years shared by mobile devices than desktop Facebook: 6 mo.
- 13. Who is Using Social Media?
- 15. Itâs not the young folks...
- 16. Letâs Explore
- 17. Facebook
- 18. Twitter
- 19. Yes, Even The Dalai Lama Tweets
- 20. delicious
- 21. LinkedIn
- 22. Slideshare.net
- 23. Flickr
- 24. Wordpress
- 25. RSS
- 26. Google
- 27. Zoho
- 28. YouTube
- 29. Yelp
- 30. TripIt
- 31. Hunch
- 32. Best Practices for Businesses Share, Donât Own Simplify Your Message Listen To Your Customers Create Content Socially Engage in Authentic Consider InïŹuencers Ways
- 34. Best Practices for People Find and Leverage Your Share a Variety of Net works Media Protect Your Privacy Manage Groups Contribute Consider Social Media Aggregators (e.g. Flavors.me)
- 35. More Questions? glenn.platt@muohio.edu Twitter: glennplatt Facebook
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