Guidelines, hints and advice for presenting to a forum of several different potential investors who are being introduced to your company for the first time.

1. Presenting to Raise Capital Simple guidelines for presenting to a diverse group of investorswho know nothing about your company © 2010, Driven Forward LLC

2. Your Goal - Get A Second Date Keep it high-level and interesting Don’t get into the weeds (their will be plenty of time for that later) Tell a story (each slide is the next chapter in a story) Keep it simple and compelling © 2010, Driven Forward LLC

3. Don’t read slides; Tell an interesting story The Pain (See white paper “No Pain No Term Sheet”) What is the pain Who has the pain How does your product releive the pain Addressable Market How many entities have the pain How much are they willing to pay Why you? What is the secret sauce How are you going to get it to market Competition – (more on this later) Do you have the right people to get the job done The pay-off How does this scale? How does it get really big Is there leverage (i.e. low cost of goods, high gross margins) Financials 5 year financial projections – preferably a simple bar chart of revenue and EBIT Use of proceeds (Hint -R&D Bad! Expanding Sales Good!) © 2010, Driven Forward LLC

4. Keep It Clean – your language and your slides Fewer bullets & words Maximum of 5 bullets Maximum 5 words per bullet © 2010, Driven Forward LLC You want your audience paying attention to you and not the words on the slides

5. Competition Keep it visual Use easy to understand familiar graphics The best two basic competition slides © 2010, Driven Forward LLC 1. The Gartner Magic Quadrant 2. The Matrix Check-box Good Us Them Bad Worse Better

6. Summary No more then 10 slides Simple clean visually stimulating slides Goal is a second date and not a proposal of marriage (yet) © 2010, Driven Forward LLC You get a term-sheet the same way you get to Carnegie Hall – Practice, Practice, Practice

7. Other Available Material See - Sample Presentation, “Aspirin, Inc.” See - Driven Forward White Paper, “No Pain, No Term Sheet.” © 2010, Driven Forward LLC Contact Us For More Information