4. WHAT YOU
DONâT SAYâŠ
ANDâŠ
WHAT YOU
WHAT YOU SAY DONâT DO
ANDâŠ
WHAT YOU DO
COMMUNICATES THE VALUE AND CHARACTER OF YOUR BRAND
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5. BEING A BRAND IS EASY
BUILDING YOUR BRAND TAKES TIME
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6. GROW YOUR BRAND AND PROMOTE YOUR BRAND
LearnâŠGrowâŠBuild RelationshipsâŠDeliver Results
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7. Organizations and Businesses grow
Not by simply deciding to grow
But by deciding how to better serve
their customers and community
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8. TAKE A CLOSER LOOK AT YOUR BRAND
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9. IS YOUR BRAND ALL ABOUT YOU?
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10. WHAT MAKES YOUR BRAND DIFFERENTâŠ
âŠDOESNâT ALWAYS MAKE YOUR BRAND VALUABLE?
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11. IS YOUR BRAND OFFERING SOLUTIONS?
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12. WHAT MAKES YOUR BRAND MEMORABLE?
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13. BESIDES YOUR BRANDâS VISION AND MISSIONâŠ
WHAT IS YOUR BRANDâS PASSION?
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14. WHAT QUALITIES OR CHARACTERISTICS MAKE YOU R BRAND UNIQUE?
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15. WHAT MAKES YOUR BRAND STAND OUT?
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16. WHAT WOULD YOUR COLLEAGUES OR YOUR CUSTOMERS
SAY IS YOUR BRANDâS GREATEST STRENGTH?
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17. IS IT TIME TO REFRESH YOUR BRAND?
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18. IS YOUR BRAND SERVING YOUR FUTURE GROWTH?
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19. DOES YOUR BRAND HAVE A STORY WORTH TALKING ABOUT?
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20. nurture your network of colleagues, clients,
and customers and grow your brand
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21. the way you conduct business is part of the
larger message youâre sending about
your brand
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22. YOUR BRAND IS ABOUT SUBSTANCE and STYLE
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23. WHAT IS YOUR BRANDâS PERSONALITY EVERYDAYâŠEVEN A RAINY DAY?
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24. WHAT ABOUT YOUR BRAND IS WORTH CELEBRATING?
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25. WHAT ABOUT YOUR BRAND IS WORTH WRITING ABOUT?
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26. HOW IS YOUR BRAND INVOLVED ?
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27. TEACH a class at a community college
Use Social Media Networks to REACH a broader audience
WRITE a blog and submit articles to local publications
GET INVOLVED in discussion panels, organizations and workshops
Put together your own user groups to GET FEEDBACK
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28. TO BE TRUSTED LIKE A LEADER,
YOUR BRAND
SHOULD LOOK LIKE AND ACT LIKE A LEADER
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29. THE BOTTOM LINEâŠYOU ARE IN CHARGE OF YOUR BRAND
There is no single path to success
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30. Content adopted by:
Article âBrand Called Youâ by Tom Peters
Article âWhen You Are the Brandâ by Chris Brogan
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