The Windows Azure Platform. A Presentation for Startup & enterpreuneurs

1. The Color of Cloud Computing
George Kanellopoulos
Platform Strategy Advisor
@gkanel
gekanell@microsoft.com

3. Allocated Load
Not Enough IT-capacities Forecast
Power
IT CAPACITY
Too Much
Power
Actual Load
TIME
3

4. Load
No screaming Capacity on Forecast
customers Demand
IT CAPACITY
No capital Knob goes
laying idle up...
And...
Lower Capex down
Actual Load
TIME

6. Compute
Compute
Inactivity
Period Average Usage
Average Usage
Time Time
Compute
Compute
Average Usage
Average Usage
Time Time

7. “IaaS”
Infrastructure-as-a-Service
“PaaS”
Platform-as-a-Service
“SaaS”
Software-as-a-Service
host build consume

8. Cloud Computing Taxonomy
The Windows Azure
Platform fits here
You manage
Traditional IT IaaS PaaS SaaS
Applications Applications Applications Applications
You manage
Data Data Data Data
Runtime Runtime Runtime Runtime
Managed by vendor
You manage
Middleware Middleware Middleware Middleware
Managed by vendor
O/S O/S O/S O/S
Managed by vendor
Virtualization Virtualization Virtualization Virtualization
Servers Servers Servers Servers
Storage Storage Storage Storage
Networking Networking Networking Networking
Windows® Azure™ Platform

9. Cloud Services by Microsoft
23 million subscribers
2 billion unique calls per year
14 billion ads per month
Over 6 million songs in the
Over 3 billion WW Over 600 million unique users catalog
queries each month
370 million active
Petabytes of data 500 million active Windows Live IDs accounts
every month to
millions of PCs
10 billion messages
processed daily
Windows® Azure™ Platform

10. PRODUCTIVITY COMMUNICATIONS COLLABORATION BUSINESS APPS MANAGEMENT STORAGE PLATFORM

13. “The Windows Azure
platform is a highly
effective and low cost
option for hosting
complex solutions with
agility and scalability.”
“With Windows Azure, we
didn’t have to make
changes to the
architecture of our
solution to get it running.
To start up quickly—that
is really big for us."

14. Cloud Operating System

17. An illustration
Application
Compute Storage
Config Fabric
AppFabric
Applications SQL Azure
3rd Party Services
Windows Azure
Applications
Windows Windows Windows Others
Server Vista/XP Mobile

18. A closer look
HTTP/TCP
Web Role Worker Role
HTTP ASP.NET, main()
WCF, etc. { … }
Load IIS
Balancer
Agent Agent
Fabric
Application
Compute Storage
Fabric
…
VM

19. Your
Service
D
N
S
LB
Web Portal
(API)
Fabric LB
Controller

20. Your
Service
Service Model
Service
D
N
S
L
B
Web Portal
(API)
DNS
config L
Fabric B
Controller

21. Your
Service Service
D
Service
N
S
Service
Service Service
L Service
B
Service
Web Portal Service
(API)
L
Fabric B
Controller
Model

22. Your
Service
D
Service
N
S
Service
L
B Service Service
Web Portal
(API)
L
Fabric B
Controller
Model

23. A closer look
HTTP
Blobs Tables Queues
Application
Compute Storage
Fabric
…

24. A closer look at tables
Table Table Table ...
Entity Entity Entity ...
Storage Property Property Property
Accounts
Name Type Value

25. The suggested application model
To scale, add more of either
1) Receive work Web Role Worker Role
main() 4) Do
ASP.NET, work
WCF, etc. { … }
2) Put work in 3) Get work
queue from queue
Queue

27. Extending SQL Server to the Cloud

30. Highly scaled out relational database as a service
Relational database service
SQL Azure Database
(Windows Azure Compute)
Browser
SOAP/REST Astoria/REST - EDM
HTTP/S HTTP/S
Customer Value Props
App Code
App Code
(ASP.NET)
(ASP.NET)
Windows Azure Compute
T-SQL (TDS) T-SQL (TDS) SQL Server Reporting Server
(on-premises)
SQL Azure
Database MS
Datacenter
- AD Federation (LiveId /.Net Svcs ACS)

31. SQL Azure access from within SQL Azure Access from SQL Azure Access from within and
MS Datacenter (Azure compute)
outside outside MS Datacenter (On-premises
MS Datacenter (On- & Azure Compute)
premises)
Application/ Browser App code/ Tools App code/ Tools
SOAP/REST Astoria/REST - EDM
HTTP/S HTTP/S
T-SQL (TDS)
Windows
Data Sync
SQL Azure
App Code
App Code Windows
Azure App Code
App Code
(ASP.NET) (ASP.NET)
(ASP.NET) Azure (ASP.NET)
T-SQL (TDS)
T-SQL (TDS)
Windows
SQL Azure Azure
SQL Azure SQL Azure
Code Near Code Far Hybrid

32. Deployment
DB Script SQL Azure
TDS

33. Accessing databases
Web Portal
(API)
SQL Azure
Your App TDS
Change Connection String

34. Database Monitoring & Recovery
Web Portal
(API)
Your App
SQL Azure
TDS !

35. Building Block Services for developing connected applications

36. Access Control Service
STS
Rules
? 3) Return new
token
5) Use new token to
2) STS creates new token 4) Present new determine what this user
1) Present
according to rules token can do
token
Client Application
User
Access Control
Service Bus

37. Service Bus
2) Discover
endpoints
Registry
1) Register
3) Access
application
Endpoints endpoints
Application Application
Organization X Organization Y
Access Control
Service Bus

39. http://windowsazure.pinpoint.micros
oft.com
http://datamarket.azure.com

45. World-class
Security
Data Center within a Data Center
Motion sensors
24x7 secured access
Biometric controlled access systems
Video camera surveillance
Security breach alarms

46. World-class
Security
Filtering Routers
Firewalls
Intrusion Detection
Separate Data Networks
Penetration testing
Scanning and monitoring
AV
Data Configuration/patch
Host Security (hardened operating system)
Application-Level
Countermeasures
Application Authentication
Authentication to Data

47. World-class
Security
Security
Data
Risk
Privacy
Management

48. World-class
Security
Data hygiene supported by
multi-layers antivirus and
spam filtering
Highly secure data access
for users via HTTPS
Geo-redundant data
centers certified with SAS70
and ISO27001

51. Access Control Service Bus
Per Message Operation Per Message Operation
$1.99/10k transactions $3.99/month per connection

52. Helping startups succeed with all the right resources

53. Subscription Level Visual Studio Ultimate with MSDN
Windows Azure
Compute 1,500 hours of the small compute instance
(Enough to run 2 small compute instances 24/7 for 31
days)
Storage 30GB
Storage Transactions 2,000,000
SQL Azure 5GB
AppFabric
Access Control Transactions* 500K
Service Bus Connections 5
Caching** 128 MB cache
Data transfers 35GB (WW) Out
35GB (WW) In
Annual Savings $3500

56. Microsoft BizSpark
Windows Azure
Windows Azure Training Kit
Windows Phone 7
iOS Devices
Android
Social Games
Windows vNext