My presentation from Podcast Movement 2014. If you're interested in learning how to build your email list from your podcast check out http://convertfromanywhere.com and sign up for a free course on how to convert from your podcast.

1. HOW TO CONNECT AND
CONVERT YOUR
MOBILE LISTENERS
@gjhickman
www.MobileMixed.com
By Greg Hickman

2. DO YOU BELIEVE IN
STUPID QUESTIONS?

3. I’m prepared to
IGNITE! I’m prepared to
IGNITE!

4. I love when Pat answers
MY question!
I’m prepared to
IGNITE!

5. Musiq
Soulchild
WITH $500 AND A
LAPTOP…I’D MAKE
MUSIQ…

7. WISHES SHE WAS LISTENING TO PODCAST
LISTENING TO
FORGOT HER HEADPHONES BUT
PODCAST LISTENING TO
PODCAST
63%
Source: Libsyn

8. WHAT IS THE #1 GOAL
OF YOUR PODCAST?
(HOW DO YOU MEASURE IT?)

9. I ASKED THE PODCAST
COMMUNTY…

10. MIKE VARDY - PRODUCTIVITYIST

11. JASON VAN ORDEN - INTERNET BUSINESS MASTERY

12. EDDIE LANKAS - REHABMUSICALJOURNEY.COM

13. MICHAEL O’NEAL - SOLOPRENEURHOUR.COM

14. TIM PAIGE - LEADPAGES.NET
NOTICE THE EPIC
BEARD

15. OMAR ZENHOM - BUSINESSREPUBLIC.NET

16. IF YOU ASK THEM TO
TAKE ACTION AND THEY
ARE ON “MOBILE’…

17. CAN THEY TAKE ACTION
EASILY?

18. 5 THINGS YOU CAN DO TO
CONNECT AND CONVERT
YOUR MOBILE
LISTENERS

19. BUT FIRST…

20. LET’S PRETEND…

22. Join My Pretend Webinar & Enter to Win
Text GIFT to 38470
Msg & Data Rates May Apply

23. Win one of THREE lifetime single
licences.
Text GIFT to 38470 to enter!
Msg & Data Rates May Apply

24. PLEASE…SET YOUR
PHONES RINGER TO ON…
YUP…TURN IT ON.
NONE OF THIS VIBRATE
STUFF.

25. 1. MOBILE-FRIENDLY
WEB
Text GIFT to 38470 to enter!
Msg & Data Rates May Apply

26. “…just visit the show
notes at blah blah
blah…”
Text GIFT to 38470 to enter!
Msg & Data Rates May Apply

27. Msg & Data Rates May Apply
Text GIFT to 38470
to join/enter

28. NOT MOBILE-FRIENDLY MOBILE-FRIENDLY

31. 74%
OF CONSUMERS WILL WAIT 3 SECONDS
FOR A WEB PAGE TO LOAD ON THEIR
MOBILE BEFORE ABANDONING THE SITE

32. 46%
OF CONSUMERS ARE UNLIKELY TO
RETURN TO A MOBILE SITE IF IT DIDN’T
WORK PROPERLY DURING LAST VISIT.

33. …do you think that CTA
is gonna work for
long?
Text GIFT to 38470 to enter!
Msg & Data Rates May Apply

35. /category/podcast /actual episode askpat.com

36. Text GIFT to 38470
to join/enter

37. How To…
1. Responsive Themes
• Studiopress (~$100)
• Thesis Themes ($79/year)
• Themeforest (Free - $75)
• Woo Themes (Free - $39)
2. Custom Responsive Theme
• $1000-$10,000+

38. 2. PLUGINS
Text GIFT to 38470 to enter!
Msg & Data Rates May Apply

41. Visit:
SmartPodcastPlayer.com

42. 3. MOBILE-FRIENDLY
EMAIL
Text GIFT to 38470 to enter!
Msg & Data Rates May Apply

43. Text GIFT to 38470
to join/enter

45. Text GIFT to 38470
to join/enter

46. How To…
1. Responsive Themes
• MailChimp
• aWeber
• Constant Contact
2. Custom Responsive Theme
• $200-$1500
3.Feedblitz
• Starting at $1.49/month

47. 4. MOBILE APPS
Text GIFT to 38470 to enter!
Msg & Data Rates May Apply

53. Things to consider…
1. Make your app sticky
• 80-90% of apps are downloaded, used
once before never being used again or
deleted
2. Think exclusive
• Better access to you?
• Exclusive content?

54. 5. CONTENT UPGRADES
Text GIFT to 38470 to enter!
Msg & Data Rates May Apply

56. 6. SMS
Text GIFT to 38470 to enter!
Msg & Data Rates May Apply

57. 90% of text messages
are read within 3
minutes

58. Immediate = time
sensitive
communications

59. Reliable = nearly 99%
of all messages are
received

60. Reach = all devices on
market are SMS
enabled.
(65% smart phone penetration)

61. So how can
podcasters use SMS?

62. Build your email list
from your podcast

63. “Thanks for listening.
Join my FREE email
newsletter by texting
MIXED to 38470 today”.
Msg&DataRatesMayApply

64. Build your email list
as a guest

65. “…Where’s the best
place to find you?’’

66. “Thanks for the
opportunity. The best
place is on my newsletter
and people can just text
MIXED to 38470 today”.

67. Register for webinars
& increase your show
up rates.
(and build your email list)

73. 43%

76. Result: 10% increase
in show up rates.

78. Result: 18% increase
in show up rates.

79. Didn’t play along earlier with all the texting action?

81. @gjhickman
Thanks!
MIXED to 38470
and join my awesome
newsletter.

82. @gjhickman
QUESTIONS?
Text MIXED to 38470
to join my newsletter.
Msg&DataRatesMayApply