How to use Gamification in Online Marketing

1. Individual Class Leadership for the Course e Marketing II
*
In Online Marketing

2. *
* Official Definition: “Gamification is the use of game thinking
and game mechanics in non-game contexts to engage users in
solving problems. Gamification is applied to improve user
engagement, return on investment, data quality, timeliness,
and learning.”
By Wikipedia
* Marketing biased definition “Gamification is a dynamic and
exciting industry that brings together game mechanics and
marketing to create engagement and solve problems.”
By Gabe Zichermann
Gamification in Online Marketing

3. *
Tasks,
Challenges
and Rewards
Gaming
Elements
means
Business
Processes
e.g.
Marketing
Strategy,
Sales Process
Gamification in Online Marketing
Brand Awareness,
User Engagement,
Loyalty and an
interactive
Community

4. *
*Gamification is not necessarily playing a
game online on your Computer or
Smartphone
*It is using gaming elements like challenges
and rewards in real world marketing
strategies to make it more fun for users
*This leads to more interactive groups and
more insights into the users
Gamification in Online Marketing

5. *
Not enough online storage space?
Two Options: 1. Freemium Option – pay for more
2. Gamified Option – fullfill tasks to receive rewards
What tasks? – Simple tasks for extra MBs
Advantages:
Dropbox recieves more customers, and a
broader social media base to spread their
news and people receive more storage
Risks:
Fake-Accounts, not real Fans in Facbook,
etc.
Gamification in Online Marketing

6. *
“For Linkedin their product (information) is only as good as the data
uploaded by its users”
Encourage user with a status bar which shows
their Profile completeness to:
* Give more private data
* Give latest information
* Work on Linkedin regularly
This small feature could easily be implemented
by different eCommerce sites to gain more
private data and market insights
Works because people don’t want to have 50% if the could have 100% by simply adding some data.
Gamification by Gregor Krumboeck

7. *
US based online florist company wanted to improve their interactive
online community
Introduced a social loyalty scheme
Offering points and virtual badges for product reviews, uploading
pictures and answering other users’ questions showed in a leaderboard
Very successful campaign!
* Referral traffic from Facebook to the homepage increased by 105%
* 10 fold increase in uploaded pictures, videos and reviews
* Most important: 92% increase in conversion rate
Gamification in Online Marketing

8. *
* Gamification is the use of game thinking and
game mechanics in non-game contexts to
engage users in solving problems
* It is not playing a game
* BUT it makes something more fun for the users
* Add challenges, tasks and rewards to serious
business processes
Gamification in Online Marketing

9. *
Satisfy the desire of customers for challenges and rewards in their
lives
Receive:
* More engagement in your online space
* Personal data and market insights
* An interactive online community
Gamification in Online Marketing

10. *
Gamification is a already known
business strategy but a rising star in
the area of Online Marketing
Gamification in Online Marketing