If the “World is Flat” what is the value of collaboration technologies to capitalize on it?

1. What is the Value ofWhat is the Value of
Collaboration in the Flat World?Collaboration in the Flat World?
Giuseppe Mascarella
Communication and Collaboration

2. AgendaAgenda
1. Role of Collaboration in1. Role of Collaboration in
The Flat WorldThe Flat World
2. Three Steps for2. Three Steps for
CollaborationCollaboration
3. Microsoft Technologies3. Microsoft Technologies
4. Collaboration Capabilities4. Collaboration Capabilities

3. .
Friedman’s wake up call on Impact of
Global Collaboration Opportunities
“In the flat
world more and more
business will be done
through collaboration
within and between
companies.”
The next level of value
creation are becoming
so complex that
innovation involve the
intersection of very
advanced specialties
Rule # 4
The best companies are the best
collaborators.

4. Collaboration Enablers
Historical Parallelism
1920
Ford Model T Flatten
the County

5. Another Collaboration Enabler
Historical Parallelism
1940
Railways Flattens
the US

6. Microsoft Unified
Communication &Collaboration
20th
Century
UC&C Flattens
the World

7. Every morning in Africa, a gazelle wakes
up. It knows it must run faster than the
fastest lion or it will be killed.
Every morning a lion wakes up. It knows
it must outrun the slowest gazelle or it
will starve to death.
Why?
It is all about “running”,
when change arrives.

8. Every morning in Africa, a gazelle wakes
up. It knows it must run faster than the
fastest lion or it will be killed.
Every morning a lion wakes up. It knows
it must outrun the slowest gazelle or it
will starve to death.
It is all about running when
change arrives.
The moral:
It doesn't matter if you are a lion or a
gazelle. When the sun comes up, you
better be running.

9. AgendaAgenda
1. Role of Collaboration in The Flat1. Role of Collaboration in The Flat
WorldWorld
2. Three Steps for Collaboration2. Three Steps for Collaboration
3. Microsoft Technologies3. Microsoft Technologies
4. Collaboration Capabilities4. Collaboration Capabilities

10. The 1-2-3 Of Collaboration
1. Connect and Collaborate
Communities sense and response
Decision about evolving and
changing processes
Business people and task orchestration
2. Streamlined Processes
Project Management
Extract Business information
Engineering, get More structure
3. Transactional Processes
SCMEDIERP SCMERPCRM
Standards and Volume

11. Case Studies of 1-2-3
webcam
PC
Voice
Data
Telephony
Understand how to
Decompose
and Digitize
2
3
1

12. Collaboration Value Lifecycle
PC
Voice Data
Telephony
Webcam
2. Understand how
to Decompose
and Digitize Workflows Homesourcing
Insourcing
Outsourcing
1. Virtual Communications 3. Re-design/ leverage

13. AgendaAgenda
1. Role of Collaboration in The Flat World
2. Three Steps for Collaboration
3. Microsoft Technologies3. Microsoft Technologies
4. Collaboration Capabilities

14. Mapping Microsoft Technologies
PC
IP Voice Data
Telephony
webcam
2. Understand how
to Decompose
and Digitize
3. Home sourcing
Outsourcing
Insourcing (UPS)
1. Virtual Communications

15. Shared Collaboration Infrastructure ServicesShared Collaboration Infrastructure Services
Development PlatformDevelopment Platform
PresencePresence RightsRights
ManagementManagement
AnywhereAnywhere
NetworkNetwork
AccessAccess
IdentityIdentity
Office 365: Software And Services For Contextual Collaboration
Collaboration as a set of pervasive services available in all contexts
Pervasive
Capabilities
Contextual
Services
Anywhere, Any
Device, Any
Application

16. AgendaAgenda
1. Role of Collaboration in The Flat World
2. Three Steps for Collaboration
3. Microsoft Technologies
4. Collaboration Capabilities4. Collaboration Capabilities

17. Collaboration Capabilities In Your Value
Chain
Sourcing R&D
Operations
(e.g., HR,
finance)
Customer
service /
product
support
Customer
acquisition
(e.g., sales,
marketing
Product /
services
delivery
ERP
ERP
CRM
LOB
ERP
ERP
CRM
LOB
ERP

18. Sourcing
Case Study
Case Study
Link to Collab ROI case study ppt
SharePoint sites, referred to by Capgemini as
“Teamsites,” provide access to critical information,
experts, and colleagues, reducing delays and
increasing productivity. As a result, teams respond to
new opportunities faster and have increased their
new business close rate. The ability to win business
and work smarter and faster is expected to result in a
payback of eight months and a net present value per
user of more than U.S.$2,700.
It also deployed Microsoft Windows® SharePoint®
Services, Microsoft Office SharePoint Portal Server
2003, and Microsoft Windows Mobile™-based
devices to help improve knowledge sharing and
communications critical for remote consultants.
Since deploying the solution, consultants have
improved client service and reduced time spent
gathering information by up to 50 percent.

19. Case Study
Case Study
Link to Collab ROI case study ppt
Collaboration Tool Reduces Drug Research
Report Time by 33 Percent
Business Benefits:
Improves time-to-market by 18 weeks
Reduces protocol approval time by 83 percent
Reduces time to develop Final Report by 33 percent
Saves 250 hours managing IT Support requests
R&D
Semiconductor Firm Improves Collaboration
Between Engineers and Business Users
Business Benefits:
Improved knowledge sharing to help speed time-to-market
Reduced project status meeting time by 30 to 60 minutes
Saved $270,000 in license costs
Decreased time to review product manuals by 70 percent

20. Case Study
on Teamsite
Link to Collab ROI case study ppt
Reduced claims processing time from 4 days
to 2 days
Business Benefits:
Productivity increased by more than 700%
Real time reporting
Reliable data - Better decision making
Efforts focus on analysis rather than data generation
and reconciliation
Operations
(e.g., HR,
finance)
Case Study

21. Case Study
Case Study
Link to Collab ROI case study ppt
Malaysian Retailer Speeds Purchasing Decisions,
Saving $600,000 Annually in Merchandise Costs
These salespeople depend on financial analysts for
cost information on each transaction, customer credit
analysis, and risk management information, so
communications capabilities are paramount. Monex
employees are using Microsoft® Office Outlook®
2003 to communicate quickly and effectively so the
company can win more customer transactions in this
fast-paced business.
Business Benefits:
Improved risk analysis
Faster transaction approvals
Cost avoidances of U.S.$180,000 per year
Customer
acquisition
(e.g., sales,
marketing

22. Link to Collab ROI case study ppt
Product/
services
delivery
Case Study
These new tools have led to improved inventory
management, better merchandising decisions, and
improved information security. Giordano expects to
realize a minimum return of 178 percent and
payback in 6 months.
Business Benefits:
Fewer clearance items
Improved merchandising decisions
More consistent marketing promotions
Better protection of confidential data
Faster resolution for IT cases

23. Customer
service/
product
support
Case Study
Case Study
Link to Collab ROI case study ppt
Business Benefits:
Decreased credit card customer response time by 15
percent
Improved responsiveness by 25 hours per year per user
Business Benefits:
Reduces remote e-mail support by 90 percent, enabling IT
to focus on more strategic business projects without
increasing staff size
Saves 150 hours of help-desk support annually
Reduces junk mail by 80 percent, saving employees 40
hours annually
Case Study
Business Benefits:
Easier tracking of customer requests
Improved responsiveness
More time for value-add activities

24. Horizontal Collaboration Capabilities
Sourcing
R&D
Operations
(e.g., HR,
finance)
Customer
service/
product
support
Customer
acquisition
(e.g., sales,
marketing
Product /
services
delivery
ERP
CRM
LOB
ERP

25. What Are The Capabilities You Need To Run Your
Business (When The Sun Is Up)?
1. Consensus Orientation beyond closed door or geographical limitations (all)
(i.e. through Multi-user editing documents, Survey, Voting systems).
2. Best Practice reuse (all)
3. Community synergetic work (all)
4. Effectiveness and efficiency (all)
5. CRM / PRM (Partner Relationship Management) (all)
6. handle what you didn’t plan for (M&A, Hurricane katrina) (1,2,3)
7. Multidiscipline contribute to Innovation, Brainstorming (1,4)
8. Solve complex problems/capture opportunities (1,2)
9. Sense-and-response communities needs (1,2)
10. Coordination and Orchestration (2,3)
11. Flexible and user friendly workflows (don’t need IT dev ) (3,4)
12. Change management (2,3)
13. Consensus, alignment, support building (2,3)
14. Equity and Transparency (2,3)
15. Strategic vision communication (2,3)
16. Accountability/Monitoring (3,4)

26. AgendaAgenda
1. Role of Collaboration in The1. Role of Collaboration in The
Flat WorldFlat World
2. Three Steps for2. Three Steps for
CollaborationCollaboration
3. Microsoft Technologies3. Microsoft Technologies
4. Collaboration Capabilities4. Collaboration Capabilities