Maximizing Your Success With Social Media in Economic Development

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Economic developers around the nation understand the importance of integrating social media into their marketing plans. However many are still struggling to understand how to convince their board that this social media can be a valuable tool, let alone master the best practices for success. Arti Kuthiala, Marketing Director of GIS Planning, will address some of the key challenges facing economic developers in social media today, including how to set yourself up for (and measure) success, and what are the best practices in the industry today.

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Agenda © GIS Planning www.GISPlanning.com www.ZoomProspector.com

What Exactly Does Social Media Mean? One Way Old Media Social Media Web 2.0 Web 3.0 ,[object Object],© GIS Planning www.GISPlanning.com www.ZoomProspector.com

Why Social Media Matters to You ,[object Object],[object Object],© GIS Planning www.GISPlanning.com www.ZoomProspector.com

Why Social Media Matters to You © GIS Planning www.GISPlanning.com www.ZoomProspector.com

The Value Proposition for You © GIS Planning www.GISPlanning.com www.ZoomProspector.com

Why Social Media Matters to You ,[object Object],[object Object],[object Object],[object Object],© GIS Planning www.GISPlanning.com www.ZoomProspector.com http://www.bing.com/twitter

Is This For Real? © GIS Planning www.GISPlanning.com www.ZoomProspector.com Sonoma County Tourism Bureau

Engagement, check. How do we get started? © GIS Planning www.GISPlanning.com www.ZoomProspector.com

The Social Media Bandwagon Creators Critics Collectors Joiners Spectators “ Nesters” Forrester Social Technographics® © GIS Planning www.GISPlanning.com www.ZoomProspector.com Monitor & Listen Generate Buzz Participate Share Content Seed & Build Communities Create Original Content

The Four Step Plan to Becoming a Social Media Jedi © GIS Planning www.GISPlanning.com www.ZoomProspector.com

Step 1: Start by Listening © GIS Planning www.GISPlanning.com www.ZoomProspector.com

Listening Tools ,[object Object],[object Object],© GIS Planning www.GISPlanning.com www.ZoomProspector.com

Step 2: Define Your Goals © GIS Planning www.GISPlanning.com www.ZoomProspector.com

Step 3: Join In On the Conversation © GIS Planning www.GISPlanning.com www.ZoomProspector.com

Step 4: Measure Progress via Changes in KCIs © GIS Planning www.GISPlanning.com www.ZoomProspector.com

Best Practices © GIS Planning www.GISPlanning.com www.ZoomProspector.com

Government in Social Media ,[object Object],[object Object],[object Object], Engaging residents in resolving the City’s budget crisis. © GIS Planning www.GISPlanning.com www.ZoomProspector.com

Twitter ,[object Object],[object Object],© GIS Planning www.GISPlanning.com www.ZoomProspector.com

Twitter ,[object Object],© GIS Planning www.GISPlanning.com www.ZoomProspector.com

LinkedIn ,[object Object],© GIS Planning www.GISPlanning.com www.ZoomProspector.com

Facebook ,[object Object],© GIS Planning www.GISPlanning.com www.ZoomProspector.com

Facebook © GIS Planning www.GISPlanning.com www.ZoomProspector.com "On Facebook, we can ask our customers what's the next location they want... It's an amazing way to communicate with our fans." - Charles Nelson, President, Sprinkles Cupcakes, the Beverly Hills baker to the stars

Directly Integrate Social Media Into Your GIS Website © GIS Planning www.GISPlanning.com www.ZoomProspector.com

Create a Community Connection Page © GIS Planning www.GISPlanning.com www.ZoomProspector.com ,[object Object],[object Object],[object Object],[object Object],[object Object]

Takeaways © GIS Planning www.GISPlanning.com www.ZoomProspector.com

Q&A @artikuthiala © GIS Planning www.GISPlanning.com www.ZoomProspector.com Arti Kuthiala Marketing Director GIS Planning [email_address] (415) 225-1678 @zoomprospector

Sources & Additional Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© GIS Planning www.GISPlanning.com www.ZoomProspector.com

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Maximizing Your Success With Social Media in Economic Development

10. The Social Media Bandwagon Creators Critics Collectors Joiners Spectators “ Nesters” Forrester Social Technographics® © GIS Planning www.GISPlanning.com www.ZoomProspector.com Monitor & Listen Generate Buzz Participate Share Content Seed & Build Communities Create Original Content

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24.

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27. Facebook © GIS Planning www.GISPlanning.com www.ZoomProspector.com "On Facebook, we can ask our customers what's the next location they want... It's an amazing way to communicate with our fans." - Charles Nelson, President, Sprinkles Cupcakes, the Beverly Hills baker to the stars

31.

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35. Q&A @artikuthiala © GIS Planning www.GISPlanning.com www.ZoomProspector.com Arti Kuthiala Marketing Director GIS Planning [email_address] (415) 225-1678 @zoomprospector

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Hinweis der Redaktion

1 http://www.grokdotcom.com/2008/11/07/understanding-and-aligning-the-value-of-social-media/
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090618/FREE/906189994/1078/newsletter011 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110120
4 out of 5 U.S. adults (18+) use social media >1x/month – Forrester
Twitter now has agreements with both Bing and Google to give them access to its full feed of public Tweets Bing’s Twitter search is already live, and it will soon add public Facebook updates to its search results as well
http://www.frogloop.com/social-network-calculator http://www.dragonsearchmarketing.com/social-media-roi-calculator.htm
http://www.frogloop.com/social-network-calculator
http://www.frogloop.com/social-network-calculator
http://budget.santacruzcityca.gov/
http://mashable.com/2008/11/02/reexamining-linkedin/

Maximizing Your Success With Social Media in Economic Development

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