Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference 10.14.11
1. Developing a Social Media Plan & Metrics Presented by: Gabie Benson, Director of Development and Public Relations Jennifer Baltz, Branding & Technology Manager Abri Hochstetler, Public Relations Coordinator
2. Social Media Use 2005 – 5% of all adults were on a social media site
3. Social Media Use 2011 – 65% of all adults use social media sites -Pew Research Center
11. Part 1: Getting Started Set your objectives Identify your audience Choose your networks Focus your message
12. What are three objectives that your affiliate would want to achieve using social media?
13. Setting Our Objectives Increase brand recognition and organizational transparency Create engagement opportunities Maintain and cultivate relationships Engage new audiences Promote an image of Girls Inc. as tech-savvy, modern, relevant
22. Part 2: Managing Social Media Establishing policies Dedicating time and staff Engaging in the conversation Monitoring activity Measuring effectiveness
24. Dedicating Time & Staff Don’t set it and forget it Consider staff resources, time, and voice Calendar planning content Scheduling
25. Engaging in the Conversation Comment on and retweet posts about our community, sector, and topics of expertise Respond if someone comments TO you or ABOUT you @your staff, volunteers, sponsors, etc.
32. Why Use It? Find out about what others are saying about you or your services online without having to run your own daily internet searches. Find relevant and timely content to share with your followers. Discover and respond to commentary quickly.
33. How do I get started? Visit google.com/alerts and enter your query Enter your email address Confirm the alert you have created That's it! Your alert is active, and you'll receive an email whenever Google Alerts finds new results for your search.
38. Why Use It? Informed site design improvements Drive targeted traffic Track the effectiveness of marketing Discover what keywords resonate with visitors
39. How do I get started? Create a Google account or use an existing Google account Visit http://www.google.com/analytics/ and “Sign Up Now” Follow instructions to get your personalized tracking code and install in the code of your website
40. A Few Tips Create custom segments for analyzing traffic from social media and other sites. Look for pages with high traffic but also high bounce rates and add internal links in the page content. Track goal conversions and paths (such as volunteer applications) by segments. Track popular content by segment. Use Google URL builder to track traffic by campaign/link.
43. HootSuite What is it? HootSuite is a free social media dashboard that tracks multiple networks, allows for scheduled messages, and offers basic analytics.
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45. Facebook Insights What is it? Facebook Insights is an analytics tool that tracks user data and activity as well as interactions with visitors to your Facebook Page.
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47. Part 3: Best Practices Integration Creating campaigns Writing for the web Following Girls Inc. branding standards
85. Tickets are going quickly to our annual Touchstone Awards luncheon! Reserve your seat today: (link)
86. Women have done remarkable things throughout history. Our staff named a few of these women and explained why they earned an honorary Touchstone Award! (link) Who would you add?
87. We're excited to offer our outstanding volunteers a unique opportunity! Celebrate the voices of Indianapolis girls and women at our annual fundraising event, the Touchstone Awards, for a special rate: (link)
