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Designing better UX
uxd@absg.com uxd.absg.com
Girish Gangadharan
ABSG Enterprise Architecture
Workshop - 5
Our logo is ready.
ABSG User Experience Design
Another variation
Our designer – Jared Christensen
jaredigital.com
jaredigital.com
Jared’s work
The Pareto Principle
Commonly known as the 80/20 rule
Courtesy: sixrevisions.com
The Pareto Principle
Examples of the 80/20 rule
* MS Office Ribbon
* F-Pattern
* Mobile sites Vs. Full sites
* Country dropdown lists (US, UK at the top)
In software.
* Software bugs
* Project lifecycle
Examples of the 80/20 rule
Elsewhere.
Can you give me some examples?
What constitutes that 20%?
* User interviews
* Web analytics
* Market research
* Track user behavior
How can we figure it out?
Make it part of Project Planning
Write it down first.
Prioritize the features before beginning construction.
Good examples – TeamLab
Good examples – SifterApp
Good examples – EaseUS Backup
Good examples – CakeHealth
Good examples – DailyBurn
Vs.
Courtesy: http://sixrevisions.com/web_design/use-the-80-20-rule-to-increase-your-websites-effectiveness/
In a nutshell…
Use analytics to determine your application’s 20% most-
used functions
Prioritize tasks/features based on the above
discovery
Don’t completely ignore the 80% that’s not often
used but give it just the attention it deserves
Make sure the designs and layouts reflect the data
obtained in discovery
Think about ways to improve the functionality & design of the
lesser used features that could have a larger impact if
implemented properly
Let’s do a quick exercise
If you had to design a pedometer,
how would you do it?
Hint: Track calories, fitness, ease of use etc.
How fitbit does it
Fitbit tracks your sleep activity too
Fitbit design
UX
UX Design Cheat Sheet
Usefulness
Simplicity
Communication
IntuitivenessEfficiency
?
?
Consistency
Questions ?
Designing better UX
uxd@absg.com uxd.absg.com
Girish Gangadharan
ABSG Enterprise Architecture
Workshop - 5

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Designing UX with the 80/20 Rule