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What is Industrial Design ?

    Industrial Design is the use of a combination of applied
1   art and applied science to improve
    the aesthetics, ergonomics, Architecture, functionality, and
    usability of a product, but it may also be used to improve the
    product's marketability and production. The role of an industrial
    designer is to create and execute design solutions for problems of
    form, usability, physical ergonomics, marketing, brand
    development, and sales




                         References:
                         http://en.wikipedia.org/wiki/Industrial_design
Dieter Rams : Ten Principles for Good Design

    Back in the late 1970s, Dieter
2   Rams was becoming increasingly
    concerned by the state of the
    world around him – “an
    impenetrable confusion of forms,
    colors and noises.” Aware that he
    was a significant contributor to
    that world, he asked himself an
    important question: is my design
    good design?
    As good design cannot be
    measured in a finite way he set
    about expressing the ten most
    important principles for what he
    considered was good design.
    (Sometimes they are referred as
    the ‘Ten commandments’.)


                           References:
                           https://www.vitsoe.com/gb/about/good-design
Dieter Rams : Ten Principles for Good Design



3   Good design is innovative
    The possibilities for innovation
    are not, by any means,
    exhausted. Technological
    development is always offering
    new opportunities for
    innovative design. But
    innovative design always
    develops in tandem with
    innovative technology, and can
    never be an end in itself.




                            References:
                            https://www.vitsoe.com/gb/about/good-design
Dieter Rams : Ten Principles for Good Design



4   Good design makes a product useful
    A product is bought to be
    used. It has to satisfy certain
    criteria, not only functional,
    but also psychological and
    aesthetic. Good design
    emphasizes the usefulness of a
    product whilst disregarding
    anything that could possibly
    detract from it.




                            References:
                            https://www.vitsoe.com/gb/about/good-design
Dieter Rams : Ten Principles for Good Design



5   Good design is aesthetic
    The aesthetic quality of a
    product is integral to its
    usefulness because products
    we use every day affect our
    person and our well-being. But
    only well-executed objects can
    be beautiful.




                           References:
                           https://www.vitsoe.com/gb/about/good-design
Dieter Rams : Ten Principles for Good Design



6   Good design makes a product understandable
    It clarifies the product’s
    structure. Better still, it can
    make the product talk. At best,
    it is self-explanatory.




                            References:
                            https://www.vitsoe.com/gb/about/good-design
Dieter Rams : Ten Principles for Good Design



7   Good design is unobtrusive
    Products fulfilling a purpose
    are like tools. They are neither
    decorative objects nor works of
    art. Their design should
    therefore be both neutral and
    restrained, to leave room for
    the user’s self-expression.




                            References:
                            https://www.vitsoe.com/gb/about/good-design
Dieter Rams : Ten Principles for Good Design



8   Good design is honest
    It does not make a product
    more innovative, powerful or
    valuable than it really is. It does
    not attempt to manipulate the
    consumer with promises that
    cannot be kept.




                              References:
                              https://www.vitsoe.com/gb/about/good-design
Dieter Rams : Ten Principles for Good Design



9   Good design is long-lasting
    It avoids being fashionable and
    therefore never appears
    antiquated. Unlike fashionable
    design, it lasts many years –
    even in today’s throwaway
    society.




                           References:
                           https://www.vitsoe.com/gb/about/good-design
Dieter Rams : Ten Principles for Good Design



10   Good design is thorough down to the last detail
     Nothing must be arbitrary or
     left to chance. Care and
     accuracy in the design process
     show respect towards the user.




                            References:
                            https://www.vitsoe.com/gb/about/good-design
Dieter Rams : Ten Principles for Good Design



11   Good design is environmentally-friendly
     Design makes an important
     contribution to the
     preservation of the
     environment. It conserves
     resources and minimizes
     physical and visual pollution
     throughout the lifecycle of the
     product.




                             References:
                             https://www.vitsoe.com/gb/about/good-design
Dieter Rams : Ten Principles for Good Design



11   Good design is as little design as possible
     Less, but better – because it
     concentrates on the essential
     aspects, and the products are
     not burdened with non-
     essentials.
     Back to purity, back to
     simplicity.




                            References:
                            https://www.vitsoe.com/gb/about/good-design

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What is Industrial Design and Dieter Rams : Ten Principles for Good Design

  • 1. What is Industrial Design ? Industrial Design is the use of a combination of applied 1 art and applied science to improve the aesthetics, ergonomics, Architecture, functionality, and usability of a product, but it may also be used to improve the product's marketability and production. The role of an industrial designer is to create and execute design solutions for problems of form, usability, physical ergonomics, marketing, brand development, and sales References: http://en.wikipedia.org/wiki/Industrial_design
  • 2. Dieter Rams : Ten Principles for Good Design Back in the late 1970s, Dieter 2 Rams was becoming increasingly concerned by the state of the world around him – “an impenetrable confusion of forms, colors and noises.” Aware that he was a significant contributor to that world, he asked himself an important question: is my design good design? As good design cannot be measured in a finite way he set about expressing the ten most important principles for what he considered was good design. (Sometimes they are referred as the ‘Ten commandments’.) References: https://www.vitsoe.com/gb/about/good-design
  • 3. Dieter Rams : Ten Principles for Good Design 3 Good design is innovative The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself. References: https://www.vitsoe.com/gb/about/good-design
  • 4. Dieter Rams : Ten Principles for Good Design 4 Good design makes a product useful A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it. References: https://www.vitsoe.com/gb/about/good-design
  • 5. Dieter Rams : Ten Principles for Good Design 5 Good design is aesthetic The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful. References: https://www.vitsoe.com/gb/about/good-design
  • 6. Dieter Rams : Ten Principles for Good Design 6 Good design makes a product understandable It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory. References: https://www.vitsoe.com/gb/about/good-design
  • 7. Dieter Rams : Ten Principles for Good Design 7 Good design is unobtrusive Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression. References: https://www.vitsoe.com/gb/about/good-design
  • 8. Dieter Rams : Ten Principles for Good Design 8 Good design is honest It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept. References: https://www.vitsoe.com/gb/about/good-design
  • 9. Dieter Rams : Ten Principles for Good Design 9 Good design is long-lasting It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society. References: https://www.vitsoe.com/gb/about/good-design
  • 10. Dieter Rams : Ten Principles for Good Design 10 Good design is thorough down to the last detail Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the user. References: https://www.vitsoe.com/gb/about/good-design
  • 11. Dieter Rams : Ten Principles for Good Design 11 Good design is environmentally-friendly Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product. References: https://www.vitsoe.com/gb/about/good-design
  • 12. Dieter Rams : Ten Principles for Good Design 11 Good design is as little design as possible Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non- essentials. Back to purity, back to simplicity. References: https://www.vitsoe.com/gb/about/good-design