The document analyzes the current social media activities of Snyder Langston and its competitors. It finds that while most focus is on LinkedIn profiles, overall presence is low. DPR Construction has the highest online conversation. The document recommends Snyder Langston develop a strategic social media framework to better manage future efforts. Metrics on followers, fans and subscribers are provided for each company on various social media platforms. Internet mention trends and sound bites are shown. A framework is suggested for developing a social media gameplan covering target audiences, business objectives, goals, strategies and tactical plans.

1. Snyder Langston
Social Media Activity & Results
September 2010

2. Agenda
 Overview
 Current social media activity
• Snyder Langston, C.W. Driver, DPR
Construction, Hathaway Dinwiddie
 Current Internet trends
• Snyder Langston, C.W. Driver, DPR
Construction, Hathaway Dinwiddie
 Social Media Strategy Framework

3. Overview
 Neither Snyder Langston nor its competitors
are utilizing Facebook. Majority of focus is on
LinkedIn company profile.
 Highest conversation about DPR Construction
 Critical need for strategic framework to guide
future social media efforts for Snyder Langston
(i.e. needs to be actively managed)

4. Snyder Langston Group Twitter Activity

5. Snyder Langston FaceBook Presence

6. C.W. Driver Facebook Presence

7. C.W. Driver LinkedIn Activity

8. DPR Construction Twitter Activity

9. DPR Construction Facebook Presence

10. DPR Construction YouTube Activity

11. DPR Construction LinkedIn Presence

12. Hathaway Dinwiddie Twitter Activity

13. Hathaway Dinwiddie Facebook Presence

14. Hathaway Dinwiddie LinkedIn Presence

15. Snyder Langston
0 Twitter Followers 3 Facebook Fans
0 LinkedIn Followers 0 YouTube Subscribers
C.W. Driver
0 Twitter Followers 2 Facebook Fans
141 LinkedIn Followers 0 YouTube Subscribers
DPR Construction
626 Twitter Followers 5 Facebook Fans
0 LinkedIn Followers 1 YouTube Subscriber
Hathaway Dinwiddie
1 Twitter Follower 0 Facebook Fans
146 LinkedIn Followers 0 YouTube Subscribers

16. Snyder Langston: Internet Mentions (Trend)

17. Snyder Langston: Sound bites

18. C.W. Driver: Internet Mentions (Trends)

19. C.W. Driver: Sound bites

20. DPR Construction: Internet Mentions
(Trends)

21. DPR Construction: Sound bites

22. Hathaway Dinwiddie: Internet Mentions
(Trends)

23. Hathaway Dinwiddie: Sound bites

24. Social Media Gameplan: Brand
Target: Who
Business Objective: What and by when (3 years)
Social Media Goal: What and by when (12 months)
Social Media Strategy: How (big picture)
Social Media Plans: How (tactics)

25. Social Media Strategic Gameplan
 Plan the work and work the plan
 Integrate it with the rest of the business
 Agree on key goals and metrics in advance
 Assign an owner (accountability)