presentazione brief

1. FRAGRANCES company
IIS C.E. GADDA

2. IIS C.E. Gadda

3. IIS C.E. Gadda
Name: FRAGRANCES
Products: candles and perfumes
People involved: Carlotta Cerri,Martina Biassoni,
Marco Brenna, Martina Ertola, Leonardo Landeo,
Andrea Marabese, Gaia Zavattin
How do we get money? We’ll use our own money
or we’ll raise it by cakes sale

4. IIS C.E. Gadda
CANDLES
PERFUMES
OUR PRODUCTS?

5. IIS C.E. Gadda
VALUE PROPOSITION?
➢NATURAL INGREDIENTS
➢LOW PRICES
➢ CREATE SOMETHING ORIGINAL

6. IIS C.E. Gadda
HOW DO WE REACH THEM?
➢FACEBOOK PAGE
➢WEB SITE
➢COMPANY E-MAIL ADDRESS (FOR ASSISTANCE AND INFORMATION)
CUSTOMER SEGMENTS?
MASS MARKET

7. IIS C.E. Gadda
KEY PARTNERS?
SUPPLIERS OF WAX, WICK, ESSENTIAL OILS, ETHYLIC
ALCOHOL AND PLATE
COST STRUCTURE?
PROCEEDS:
•SALARIES
•UTILITIES
•COMMUNITY (ORPHANOTROPHIES, REST HOUSES
ETC…)

8. IIS C.E. Gadda
CANDLES’ COSTS?
BEESWAX’S SHEET
1.40 €
WICK
0.18 €
ESSENTIAL OIL
8.49 € (50 mL)
TOTAL PRICE 1.50 – 2 €
FINAL PRICE 5 €

9. IIS C.E. Gadda
PERFUMES’ COSTS?
ESSENTIAL OIL
8.49 € (50 mL)
ETHYL ALCOHOL
10 € (1L)
GLYCERINE
3 € (40g)
TOTAL PRICE 9.50 €
FINAL PRICE 13 €
BOTTLE
APPROX. 8 €