2. US Content Marketing & Search Trends
‣ Google Algorithm Updates
‣ Influence of Visual Content
‣ Impact of Multiple Screens per User
‣ Link Earning vs. Link Building
‣ Marketing Strategists Want to Better Understand
the Big Picture
‣ Marketers Want to Know What Kind of Content
to Create
7. Impact of Visual Content
Mobile, visual content and commerce is fastest growing in
developing countries
http://www.slideshare.net/yiibu/the-emerging-global-web
8. Multi-Screen Growth
Responsive Design and User-centric Tracking
http://think.withgoogle.com/databoard/media/pdfs/the-new-multi-screen-world-study_research-studies.pdf
10. Link Earning vs. Link Building
High-quality, difficult to create content wins
11. Most Popular “Epic Content” Approaches
High-quality, difficult to create content wins
‣ Videos
‣ Shareable Tools
‣ Large image collections
for inspiration
‣ Long-form blog posts
‣ Mixed with standard
content creation
12. Marketers Want to Understand Big Picture
Non-SEOs are relying on search data more than ever, but
they want to know what it means
http://www.slideshare.net/ronaldrunner/the-challenge-of-todays-cmo
13. Findability Score 2.0
A proprietary yet easy to understand score that combines ranking, search
volume and click-through rate (CTR) into a single metric. Used by marketers
globally as a KPI to measure opportunities gained and missed, by your
sites and your competitors.
15. Marketers Want to Understand User Needs
Topic and keyword discovery more important than other, but
need for specialized data is stronger
New Market Entry Competitive Strategy
Starting Earlier in Customer Journey
http://www.portent.com/tools/title-maker/
16. Web-scale Keyword Discovery
The largest and most unique database on the market, growing
every day.
100m+ Keywords
3,000+ Verticals
120 Countries
50 Languages