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SMM Workshop
1. Paul Fabretti & Gerard Daring
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Paul Fabretti Social Media Marketing Workshop
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29th January 2009
KMP Interactive Marketing & Technology
2. What IS Social Media?
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Paul Fabretti Social Media Marketing Workshop
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29th January 2009
KMP Interactive Marketing & Technology
3. Social Media is about distribution
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
4. new methods of distribution
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
5. and new methods of consumption
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
6. and new methods of consumption
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
7. and new methods of communicating
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
8. and new methods of communicating
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
9. updated methods of distribution
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
11. and new ways to advertise
Sponsored Social Story example in News Feed as
a result of a user action on the Facebook Page
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
12. and new ways to advertise
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
13. and new ways to advertise
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
14. and new ways to advertise
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
15. and new ways to advertise
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
16. and new ways to advertise
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
17. and new ways to advertise
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
18. and new ways to advertise
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
19. and new ways to advertise
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
20. and new ways to interact
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
21. But how do you find the people and topics that matter?
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
22. But how do you find the people and topics that matter?
Influencer Analysis
Who are the people with influence or that shape the opinions of others?
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
23. But how do you find the people and topics that matter?
Influencer Analysis
Who are the people with influence or that shape the opinions of others?
Buzz Monitoring & Reporting
What is the sentiment of conversations? How is it changing?
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
24. Monitoring - Influencer Analysis
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
26. Buzz Monitoring - Dashboard
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
27. Buzz Monitoring - Trends
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
28. Buzz Monitoring - Trends
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
29. Buzz Monitoring - Topics
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
30. Buzz Monitoring - Topics
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
31. Buzz Monitoring - Topics
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
32. Buzz Monitoring - Topics
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
33. Buzz Monitoring - Performance
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
34. Buzz Monitoring - Performance
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
35. Buzz Monitoring - Summary
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
36. Buzz Monitoring - Drilling down
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
37. Buzz Monitoring - Drilling down
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
38. Who is standing out from the crowd?
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
39. Blog, community and outreach
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
40. Blog, community and outreach
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
41. Blog, community and outreach
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
44. Responding to the customer
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
47. Now, get to work!
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Paul Fabretti & Gerard Daring Social Media Marketing Workshop
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KMP Interactive Marketing & Technology 29th January 2009
Hinweis der Redaktion
Steve: Influencer Analysis - the identification of the most important people who matter for a particular topic. Where they are, what they are (blog/wiki/forum etc.) indicated by the different colours. The bigger they are and the more links to them, generally the more influential someone is.
Main dashboard - summary of #mentions and the sentiment of those mentions over time. Also, sites with most mentions of topics.
Trends of topics. What has the pattern of no. of comments/sentiment been over time?
(from previous screen) what are the biggest, newest or fastest growing topics and what is the sentiment of those topics?
How are we comparing to other brands in terms of number of mentions or score (sentiment)
Of all the brands we are monitoring, what are the numbers of mentions, where are they coming from (blogs/news/forums) and what is the sentiment?
Let’s click on some of the graphs/links in the tables and see what happened on a particular date range. This gives us (a) a summary of activity on that date and (b) access to a particular comment of interest.