slide for KUSOM's BBA 1st semester students...

1. Managerial communication
Designing Visual
Communication
-Nagma Pokharel

2. Visual
+
Communicating

3. Visuals got power for
communication
• Enhances communication
• Better information than
from text
• Audiences cultural
background
• Saves time and quick
idea

4. Principles Of Graphic Design
• Consistency
• Contrast
• Balance
• Emphasis
• Convention
• Simplicity

5. Avoid ethical lapses
• Unwanted interpretation
• Provide sufficient context
• Don’t hide negative message
• Avoid oversimplifying complex situation

6. Choose which point is your message
to illustrate
• Step back
• Consider overall flow of your message
• Identify message that is complex and dull
• Look for idea to be highlighted

7. Presenting Data In Visual Format

8. 5 Guides For Using Photographs
• Effective – diagram or photograph
• Basic image processing tools
• Match the file
• Make sure photographs have communication
• COPYRIGHT !

9. 3 criteria – quality of your visuals
• Is the visual accurate?
• Is the visual properly documented?
• Is the visual honest?