A talk given to local Small to Medium Enterprises about use of social media in business. Sponsored and Organised by Software Alliance Wales - http://softwarealliancewales.co.uk/
NOT a business person
advisors included Dame Wendy Hall, Nigel Shadbolt (from web science)
how many of these communication channels are you present in?
thats just the one facebook page - rather than all of the pages yahoo runs (flickr etc) and all of the pages google runs (youtube etc)
ARE YOU PART OF THIS CONVERSATION?
and how should you be a part of it?
breaking news started by dutch teenager, in 2007.
30k followers in march to 1.5m by December
also - CNN bought @cnnbrk - which was posting cnn news pages faster than cnn was.
get news from RSS - see it in social networks, people talk about it
Conversation = 37%, 8.7% pass-along information
right now thats 37 million pieces of conversation happening - and we want to be part of it
- i want to be part of it.
Evaluating the role of twitter in the Iran elections
bluetwit was an internal global message service for IBM employees
4 weeks - 5k tweets
in submission
gonna start with some bad examples
Advisor to the mayor
seems like the biggest business nightmare/risk - and this was a serious lapse
BUT
people acknowledged it for what it was - HUMAN
She was monitoring how the recent changes were ‘Part of the Conversation’
she also tweets insightful and interesting things about people in the show she is running
- as well as maintaining a personal presence online.
videos of sneak previews, how to do things etc
By being on all social media channels - they completely rule the google results page
its like, perhaps, buying flowers for the wife - or having the wife make you cookies. it doesnt have direct measureable success in a relationship, but it makes everything a whole lot better.