60 Ideas in 60 Min. by Penny Reeh

1. 60 Ideas In 60 Minutes
Presented by:
Penny C. Reeh
I’ll show
you mine…
…if you show me yours!
Join IFEA!
1

2. Encourage
people
meeting at
your event.
Make an
appointment to
call someone.
Use contests as free programming and
publicity generators.
2

3. Start a YouTube.com
contest for the best
video posting on your
festival.
Sidewalk
Chalking
3

4. Red Wagon
Parade
Pool table ads
Recycle!
4

5. Make
recycling
fun!
Booth
Marking
Made
Easier
Create a focal point.
5

6. “As heard at”
Stickers
Create a newsroom
on your website.
Create an experience….then charge more.
6

7. Use
current
trends.
Use a street team.
Pay per click campaigns
7

8. Clean out the store room to benefit a
charity and generate publicity.
Create a
junior
festival
corps.
8

9. Think creatively
about sponsor tie-ins.
Make media kits
both practical and fun.
Get landscaped
grounds for
free with a
contest.
9

10. YOUR
TURN!
Hosted Volunteer Groups
Email
Campaigns
10

11. Attach event coupons
to dry cleaning.
College laundry room ads.
Wait in style. Gain a
sponsor.
11

12. Create off-
site events.
Consider outsourcing
parking.
Encourage
bloggers.
12

13. Start a Flickr or
YouTube channel.
Use theater
ads with
interactive
element.
13

14. Communicate immediately with
mobile marketing.
Nightclub
coasters
Business
decorating
contest
14

15. Sell decoration kits.
Porta-Pottie
Decorating
Contest
Pizza Box Ads
15

16. Repaint the taxis.
YOUR
TURN!
Sell tickets in bundles.
16

17. Hang street banners in
target cities.
Start a festival co-op.
Product Premiers
17

18. Create a must have
souvenir package.
Don’t be
afraid of
higher price
point souvenirs
Address handwashing concerns.
18

19. Newspaper Stickers
It looks
light, but
it’s heavy.
19

20. Create a
mascot.
Then have them
get married, have
babies, get a sex
change operation
(just making sure
you are still
following along)…
Serial number your t-shirts.
Break a record.
20

21. Festival
Exchange
Program
Give souvenirs meaning.
Whew! Time’s Up!
Thank You!
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