Presentation by: Dave Malcolm, Co-founder & Managing Director, Marley Spoon Companies have adopted the digital fundamentals, but what’s next? How do we unlock the latest and greatest when it comes to digital technologies, programmatic ad platforms and taking marketing to the next level? Game Changers is a half-day event dedicated to innovations across data, digital and programmatic marketing, brought to you by Benchmarketing. Visit www.benchmarketing.com.au for more info.

2. Dave Malcolm,
Co-founder & Managing
Director @ Marley Spoon
The delicate balance of growth
and operational scale in
Foodtech

3. GAME CHANGERS
19/05/16
Commercially in confidence

5. Bringing delightful,
market-fresh and easy cooking
to your home …
while disrupting the food industry.

6. Almost everybody wants to eat
better, but:
• People are too busy
• Supermarkets are a hassle
• People do not know what to cook
Groceries the largest vertical in
retail, but:
• Not transparent
• 4m+ tonnes of food wasted yearly
• Slow = not fresh
Groceries, is a $80Billion market in Australia - by far
the largest vertical in retail spending

7. • Recipe engine
• Procurement engine
• Mass customisation &
real-time logistics platform
You select We deliver You cook
321

8. Data insights to create meaningful emotional connections

10. The perfect recipe
W hatw esend
W hatyou'llrequire
Utensils
W hilemostofourveggies comepre-
washed,it's always goodtogive
producean extrarinse.
A llergens
Milk.Maycontain traces ofother
allergens.
Nutritionperserving
Energy780kcal,Fat36.8g,Proteins
51.3g,Carbs 56.1g
Preheatovento200C.Placethechicken
breastfillets betw een2sheets ofbaking
paperandpoundw itharollingpinor
malletuntil5mm thick.Cutthemozzarella
into6 slices.Pickthesageleaves.Peelthe
sw eetpotatoandcutinto5mm thickfries
usingamandolineorsharpknife.
Inabow l,toss thesw eetpotatow ith1½
tbs oliveoilandapinchofsaltand
pepper.Arrangeinasinglelayer,on2
largeoventrays linedw ithbakingpaper.
Bakeintheovenfor20-25 mins,turning
halfw ay,untilgoldenandcookedthrough.
Meanw hile,topeachchicken filletw ith2
slices ofmozzarella,3sageleaves and½
tspcapers.Seasonw ithpepperthenfold
toenclose.Topw ithanextrasageleafthen
w rapbacon aroundeachstack.
Melt30gbutterw ith1tbs ofoliveoilina
largefrypanovermedium-highheat.Cook
thestacks for3-4mins eachsideuntil
cookedandgolden.Transfertoanother
oventrayandbakeintheovenfor5 mins
tofinishcooking.Removeandsetasideto
restfor2mins.
H eat2tspoilinthesame,cleanedfrypan
overhighheat.W hentheoilstarts to
shimmer,addthebabyspinachandcook
for1minoruntilw ilted.Lightlyseasonw ith
saltandpepper.
Removethesw eetpotatomatchsticks
from theoven,toss w iththepaprikaand
extrasaltandpepperandpileonto4
servingplates w iththechicken stacks and
anypanjuices.Serveimmediatelyw iththe
babyspinach.
3x150gchickenbreastfillets•
110gbuffalomozzarella•
6gsageleaves•
800gsw eetpotato•
8gcapers•
200gstreakybacon•
200gbabyspinach•
1tspsw eetpaprika•
60ml(¼ cup)oliveoil•
saltandpepper•
30gbutter•
mandoline(optional)•
bakingpaper•
rollingpinormeatmallet•
3oventrays•
largefrypan•
1.Prepareingredients 2.Cooksw eetpotato 3.Assemblechickenstacks
4.Cookstacks 5.Cookbabyspinach 6.G etreadytoserve
CustomerService:02 96998045 Mon -Frifrom 9am -5pm
View therecipeonlinebyvisitingyouraccountatmarleyspoon.com.au #w elovecooking

11. Portion Size
Seasonality
Food Trends
Nutritional Value
Cooking Time
Taste
SKU count
Cost
Availability
Cooking Steps

13. Unboxing

14. Controlled growth

15. Acquisition

16. Customer delight

18. Thank you