product & brand

2. GULBARGA UNIVERSITY GULBARGA DEPATMENT OF STUDIES AND RESEARCH IN MANAGEMENT Sub: MARKETING MANAGEMENT TOPIC : Pdt & Brand Positioning Submitted by : Girish Gilda M.B.A 2 ND SEM Roll No : 59

3. Positioning ? Positioning is a technique which the marketing man has to employ with a lot of care & pre-planning . By positioning a product in a particular way, marketing man is committing the product to the particular decision & situation . It means putting the product in a predetermined orbit

13. What's my brand?

19. Coca – cola Pop / Soda What's my brand? Microsoft Computer software

20. International Business Machines Computers What's my brand? General Electric Appliances Military hardware

21. Intel computer chips What's my brand? Disney Movies Entertainment

22. Nokia cell phones What's my brand? McDonalds fast food

23. Toyota Vehicles What's my brand? Marlboro cigarettes

24. Mercedes luxury vehicles What's my brand? Hewlett-Packard Printers Computers

25. Citi Bank financial services What's my brand? American Express Credit cards

26. Gillette Razors What's my brand? Cisco communications

27. BMW luxury vehicles What's my brand? Honda Cars / Vehicules

28. Ford vehicles What's my brand? Samsung Electronics

29. Sony Electronics Entertainment What's my brand? Pepsi Food / beverages

30. Nescafe Coffee What's my brand? Budweiser beer

31. Dell computer hardware What's my brand? Merill Lynch Investment Banking

32. Morgan Stanley Investment brokerage What's my brand? Oracle Database software

33. Pfizer pharmaceuticals What's my brand? J.P. Morgan Investment banking

34. Nike Shoes / clothing What's my brand? Merck drugs

35. HSBC Banking What's my brand? SAP Computer software

36. Canon cameras What's my brand? Kellogg’s cereal

37. Gap clothing / fashion What's my brand? IKEA furniture

38. Harley Davidson motorcycles What's my brand? Heinz ketchup

39. Apple Computers / Electronics What's my brand? Louis Vuitton Luxury clothing accessories

40. Nintendo computergames What's my brand? MTV Music Television

41. Volkswagen vehicles What's my brand? L’Oreal Cosmetics / Perfume

42. Xerox photocopiers What's my brand? KFC Fast food

43. Kodak cameras What's my brand? Wrigley’s chewing gum

44. Colgate toothpaste What's my brand? Pizza Hut Food and beverages

45. Gucci Luxury items What's my brand? Kleenex Kleenex

46. Avon cosmetics What's my brand? Ebay Internet shopping

47. Yahoo Internet services What's my brand? Nestle Food / confectionary

48. Adidas sports apparel What's my brand? Rolex watches

49. Porsche sports cars What's my brand? Levis Jeans

50. Smirnoff vodka What's my brand? Boeing Aerospace

51. Heineken beer What's my brand? Shell Oil and Gas

52. Nivea skin cream What's my brand? Google Internet

53. Starbucks coffee What's my brand? Moet & Chandon champagne