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Given at the University of Nijmegen on May 24th 2011
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Webcare in sports
1.
Webcare in sports Leave
the athletes in charge! Gijsbregt Brouwer Babylon Symposium- Nijmegen- 24/05/2011
2.
3.
Gijsbregt Brouwer www.sport28.nl www.brightguys.nl
4.
Consumer 2.0 Experiences 2.0
Webcare
5.
via upstream.nl
6.
Teams/leagues Athletes
via upstream.nl
7.
8.
Social networks world
wide Facebook Twitter Hyves Myspace Flickr 600 600 450 300 250 190 150 52 11 0 2011
9.
Time spent on
social networks
10.
Social networks ad
revenues
11.
From products & services
to experiences
12.
Deepen:
• Mobile • Smart stadium • Digital signage Broaden: • Communi5es • More content • Sport date/meet Lengthen: Experience 1.0: • Communi5es • No mobile • Games • No web 2.0 • Planning • Not personal • Blogs • No context • Registra5on
13.
14.
15.
16.
17.
Disruption
18.
Build LASTING digital
eco systems
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
TCC?
30.
Twitter Code of Conduct Committee
31.
32.
33.
34.
QUESTIONS?
35.
36.
Follow me: @gijsbregt @sport28
Hinweis der Redaktion
gijsbregt@brightguys.nl \nhttp://www.sport28.nl\nhttp://www.brightguys.nl\n
\n
gijsbregt@brightguys.nl www.brightguys.nl\nFoto: @denware\n
gijsbregt@brightguys.nl www.brightguys.nl\nFoto: @denware\n
gijsbregt@brightguys.nl www.brightguys.nl\nFoto: @denware\n
gijsbregt@brightguys.nl www.brightguys.nl\nFoto: @denware\n
gijsbregt@brightguys.nl\n
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gijsbregt@brightguys.nl\n
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gijsbregt@brightguys.nl\n
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gijsbregt@brightguys.nl\n
gijsbregt@brightguys.nl\n
gijsbregt@brightguys.nl\n
gijsbregt@brightguys.nl\n
gijsbregt@brightguys.nl\n
gijsbregt@brightguys.nl\n
gijsbregt@brightguys.nl\n
gijsbregt@brightguys.nl\n
gijsbregt@brightguys.nl\n
gijsbregt@brightguys.nl\n
gijsbregt@brightguys.nl\n
gijsbregt@brightguys.nl\n
http://www.sport28.nl\nhttp://www.twitter.com/gijsbregt\nhttp://www.linkedin.com/in/gijsbregt\nhttp://www.slideshare.net/gijsbregt\n
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