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Sport in 2010 Sport is social again Gijsbregt Brouwer IE University - Master in Sports Manamgement, 16/10/10
Gijsbregt Brouwer www.sport28.nl www.brightguys.nl
Sponsoring 2.0 Experiences Sports 2.0 Questions
Sports 2.0 Improving sports thru internet & mobile
Sponsoring 0.0 Maecenate
Sponsoring 1.0 Signage  boarding
Sponsoring 1.5 Hospitality
Sponsor  and/or media Sponsee Association Means Agreement Sponsoring 1.0
Sponsor and/or media Sponsee  consumer fan platform ,[object Object],[object Object],[object Object],Sponsoring 2.0
Sponsoring 2.0 Digital eco system
Sports = experience
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Build lasting platforms
Social sports Matrix
Passive Active
Active community
Passive community
Active tools
Active tools
Passive tools
Passive  tools
Passive  tools
Passive  tools
Active  news
Active  news
Passive  news
Active  gaming
Passive  gaming
Social sports Matrix
The connected cyclist
Questions or discussion
THX! @gijsbregt

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Sports 2.0 version for IE university Madrid - Master of Sports Management

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