Sport and new media

Sport en nieuwe media Sponsoring, newTV en social media Gijsbregt Brouwer 11 september 2007

About me Gijsbregt Brouwer www.brightguys.nl www.linkedin.com/in/gijsbregt www.marketingfacts.nl/pages/bloggers/#Gijsbregt%20Brouwer Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007

About today ,[object Object],[object Object],[object Object],[object Object],[object Object],Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007

Media in 2007 Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007

Media in 2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007

Sport in 2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007

Sport en sponsoring Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007 Sport en sponsoring

Sportsponsoring "Sponsorship: any commercial agreement by which a sponsor, for the mutual benefit of the sponsor and sponsored party, contractually provides financing or other support in order to establish an association between the sponsor’s image, brands or products and a sponsorship property in return for rights to promote this association and/or for the granting of certain agreed direct or indirect benefits.“ (ESA) Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007

Sportsponsoring Sponsor Gesponsorde Recht op associatie Middelen Overeenkomst Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007

Sportsponsoring Recht op associatie ,[object Object],[object Object],[object Object],[object Object],[object Object],Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007

Sportsponsoring Sponsor Gesponsorde klant fan platform Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007

Sportsponsoring Sponsor Gesponsorde klant fan platform ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007

Sportsponsoring Sponsor Gesponsorde klant fan platform ,[object Object],[object Object],[object Object],[object Object],[object Object],Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007

Sport en newTV Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007 Sport en newTV

Sport op TV ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007

TV kijken Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007

Sport op televisie: de keten Format Rights Raw video Edited video License fee Development fee Distribution fee Subscription Video on a channel + ads packaged Video on transport Video in the consumers home ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Consumer Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007

Sport is overal Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007

Sport is overal: het netwerk Stap 3 Advertisement Rights Different formats Raw video Edited video Video on the consumers device Video programmed on a channel Video transport Video storage Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007

Sport wordt door iedereen gedeeld Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007

Walled gardens vs non-exclusiviteit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007

Waarde netwerk: pijn aan de randen Stap 3 Advertisement Rights Different formats Raw video Edited video Video on the consumers device Video programmed on a channel Video transport MULTIPLATFORM Video storage Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007

Waarde creëren in een netwerk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007

Sport en social media Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007 Sport en social media

Social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007

Social media: communities Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007

Social media: wiki Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007

Social media: blogs Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007

Social media: presence Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007

Social media: sport communities Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007

Social media: sponsored communities Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007

Social sport media: hoe verder ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007

Conclusies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007 Conclusies

Vragen? Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007

Sport and new media

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