Engaging the sports lover

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Gijsbregt Brouwer

Presentation for Atos Origin on the new sports consumer held at the Olympic Stadium Amsterdam on June 9th 2011

Engaging the sports lover
From exposure to experience

Gijsbregt Brouwer

Atos Origin New Media in Sports Event ‐ Olympic Stadium ‐ 09/06/2011

Gijsbregt Brouwer
www.sport28.nl
www.brightguys.nl

Sports 2.0
Improving sports 
thru internet & 
mobile

Consumer 2.0
Experiences 2.0
Share the experience

Sports consumer

DisrupNon

DisrupNon

DisrupNon

Sports = 
experience

Deepen:
• Mobile
• Smart stadium
• Digital signage
Broaden:
• CommuniNes
• More content
• Sport date/meet

Lengthen:
Experience 1.0: • CommuniNes
• No mobile • Games
• No web 2.0 • Planning
• Not personal • Blogs
• No context • RegistraNon

Some more theory

Partnerships 1.0
AssociaNon

Sponsor 
Sponsee
and/or media
Agreement

Means

Partnerships 2.0 • Engagement
• Value creaNon
• ConNnuous experience
• AuthenNcity

EXPERIENCE
Sponsor
consumer fan Sponsee 
and/or media

Sharing the experience

Sharing the experience

Claim the conversaNon

It’s an app world

Second screens

Second screens

LocaNon

Photograph: LeoLoves

Follow me @gijsbregt

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Engaging the sports lover

1. Engaging the sports lover From exposure to experience Gijsbregt Brouwer Atos Origin New Media in Sports Event ‐ Olympic Stadium ‐ 09/06/2011

2.

3. Gijsbregt Brouwer www.sport28.nl www.brightguys.nl

4. Sports 2.0 Improving sports  thru internet &  mobile

5. Consumer 2.0 Experiences 2.0 Share the experience

6. Sports consumer

7.   DisrupNon

8.   DisrupNon

9.   DisrupNon

10. Sports =  experience

11. Deepen: • Mobile • Smart stadium • Digital signage Broaden: • CommuniNes • More content • Sport date/meet Lengthen: Experience 1.0: • CommuniNes • No mobile • Games • No web 2.0 • Planning • Not personal • Blogs • No context • RegistraNon

12.

13.

14.

15.

16. Some more theory

17. Partnerships 1.0 AssociaNon Sponsor  Sponsee and/or media Agreement Means

18. Partnerships 2.0 • Engagement • Value creaNon • ConNnuous experience • AuthenNcity EXPERIENCE Sponsor consumer fan Sponsee  and/or media

19. Sharing the experience

20. Sharing the experience

21. Claim the conversaNon

22.

23.

24.

25.

26. It’s an app world

27.

28.

29.

30. Second screens

31. Second screens

32.

33.

34.

35.

38. Photograph: LeoLoves

40. Follow me @gijsbregt

Editor's Notes