For a class full of managers and CEO's in the world of art, I presented 2 business cases from sports. How does sport open up new markets and new revenue streams and could art do the same? Case by Nike and about concept runs.

1. Business in art
Can we learn from sports?
Gijsbregt Brouwer
LinC Lab6 - Utrecht - August 25, 2014

5. Disruption

10. !
When will internet video
overtake TV?
“That already happened.”
-
Eric Scmidt, CEO Google

13. 1 on 1

14. 1 to many

15. Many to many

16. Facts

17. Social networks world wide
1200
900
600
300
0
60 40
70
199
200
271
313 300
500
1320
Facebook Whatsapp Linkedin Google+ Twitter Instagram Tumblr Pinterest Snapchat Vine

18. Use of smartphone

19. Use of smartphone
2010
82%
18%
2014
37%
63%
Mobile Desktop

20. Number of users of Runkeeper
35
26,25
17,5
8,75
0
30
23
9
6
2
0 0
2008 2009 2010 2011 2012 2013 now

21. All running apps combined
Far more than
100M downloads

22. Pump it

23. Mobile revolution

24. Trends
2nd decade 21st century

25. Tracking

26. "Sharing"

27. Fenced off

28. Smart real estate

29. Smart everything

30. Everything connected

31. All senses touched

32. Realtime world

33. Realtime world

34. Online = personal

35. Define personal?

36. 2 cases

37. Outside is the new inside

38. Monopoly on sports?

39. Festivalization of the world

40. Offline = personal

41. Attention economy

42. Connecting offline & online

43. Creating memories

44. Creating memories

45. Concepting

46. More than sports

47. Business case?
Ticket price
Globalization
New audiences

48. !
Pink it and
shrink it

49. Activewear conquering the street

50. Desportification of sports
Performance
Fitness
Wellness
Lifestyle

51. Lululemon athletica

52. Nike womens

53. Under Armour

54. Sharing your looks

55. Instagram in Nike + app

56. NTC on Vine

57. Zero degree touch points

58. Business case?
More often
Higher prices
New audiences

59. 5 tips

60. Be personal

61. Be conceptual

62. Be flexible

63. Be connected

64. Be different

65. Follow me @gijsbregt