Your Parts Data and Why You NEED SPEEDcat!

Gigi Ho Co-founder & Data Goddess Digital Performance Inc. gigiho@digitalperformance.com Your Parts Data and Why You NEED SPEEDcat

Take this opportunity to talk to everyone about the current state of data in our industry. Introducing new SPEEDcat release to our customers with focus on new interfaces now available. Invited data receivers to take the mystery out of what data is available from SPEEDcat to them and in what formats. Reasons for the webinar

Phase 1 – 2007 vs. Phase 2 – 2009 Read full report at… BTC Data Pilot Phase 2 White Paper | Specialty Equipment Market Association http://bit.ly/UzmON SEMA Data Pilot Results

Phase 1 Overview Participants 4 warehouse distributors 7 manufacturers Objectives To confirm that incomplete, non-standardized data results in losses to the SEMA market equivalent or higher than other market segments. To confirm data standards were appropriate to SEMA market. To encourage adoption of industry data standards.

Phase 2 Overview Participants 5 warehouse distributors 19 manufacturers Objectives To continue to prove the inefficiencies of current data practices in the SEMA market and use information to encourage adoption of data standards. To show participants that perfect, synchronized data lowers costs, shortens time to market and increases sales. To encourage the adoption of industry data standards.

Price variances between Manufacturer and Distributors’ inventory systems Phase 1 - 2007 Phase 2 - 2009

Part Numbers in Distributors’ system thatwere NOT in Manufacturers’ system Phase 1 - 2007 Phase 2 - 2009

Part Numbers in Manufacturers’ systems thatwere NOT in Distributors’ systems Phase 1 - 2007 Phase 2 - 2009

AAIA Legacy: original AAIA electronic catalog standard for vehicle year, make, model, and engine in a flat file format. ACES (AAIA Catalog Enhanced Standard): current electronic cataloging standard comprised of vehicle year, make, model, engine and vehicle attributes in a relational database in an XML format. PIES (Product Information Exchange Standards): standardized fields of product information, like part number, descriptions, price, dimensions, etc., in an XML format. Delimited Text File: an array of data separated by any character; most common delimiters are tabs, commas, and vertical bars (aka, “pipe”). This is a flat file format. XML (Extensible Mark-up Language): tags that define and validate data and facilitate transmission and interpretation of data between organizations. Let’s get the terms down

Product data standard is used for trading between you and your business partners.

Brand Identification Part Number Part Type Part Description Pricing Universal Product Code (UPC) Dimensions and Weight Images SEMA BTC PIES template contains 32 fields, 12 are required. Sample product fields

SEMA BTC PIES Template Click any Template Field below. An Instruction Box will then appear on the spreadsheet next to field selected.

Part Numbers No special characters (*, /, $, ”, etc.) Descriptions Make them descriptive of the part and not just what vehicle it fits. UPC/GTIN Without this, your products can sit up to 72 hours before going to the shelf Images Minimum 400x400 pixels at 72dpi White background Leave between 5-15 pixels around border Keep shadows to a minimum Pricing Make sure your pricing is current Key product fields

BAD descriptions from manufacturers Ford Boss 351 DTC-60 12mm 00-02 Mustang V6 polished rtrdrldsltdzpfrnt 1988-96 Corvette 13in. Lh GOOD descriptions from manufacturers [Mfr Brand] Polo shirt – XL – Navy May be silly – but you know what the part is, don’t you?! Air filter universal, rubber, 2-1/16in FLG, 3-1/2in Btm, 2in Top, 4in Ht This description is only 72 characters. You have up to 80! Description samples we’ve received

Application/vehicle fitment data is used to help determine what and how your part is installed.

Application/fitment fields Brand Identification Part Number Part Type Year or Year Range Make Model (sub-model if needed) Engine (if needed) Vehicle attributes/qualifiers (if needed)

Suggested application/fitment format Above, the part number is “related” to each year that the Chevrolet Tahoe LS was available. The year, make, model, sub-model each occupy their own column of data in this spreadsheet.

Suggested application/fitment format If your data receiver, the person/company/system that you’re sending your data to, can take this format, the years can be condensed to one line but indicate in separate columns the start and end years along with the rest of the vehicle information.

What do standardized data exports look like?

<Item MaintenanceType="A”> <HazardousMaterialCode>N</HazardousMaterialCode> <PartNumber>ABC123</PartNumber> <BrandAAIAID>BXYZ</BrandAAIAID> <BrandLabel>Flowmaster</BrandLabel> <PartTerminologyID>10727</PartTerminologyID> <Descriptions> <Description LanguageCode="EN" MaintenanceType="A" DescriptionCode="MKT">The marketing description is often the feature points of the product or part.</Description> </Descriptions> <Packages> <Package MaintenanceType="A”> <PackageLevelGTIN>700042055555</PackageLevelGTIN> <Dimensions UOM="IN”> <Height>12</Height> <Width>17</Width> <Length>66</Length> </Dimensions> <Weights UOM="PG”> <Weight>49.4</Weight> </Weights> </Package> </Packages> . . . PIES XML Sample

<App id=“1” action=“A”> <BaseVehicle id=“3109” /> <SubModelID id=“450” /> <EngineBase id=“417” /> <Position id=“12” /> <Transmission id=“1197” /> <Note>65-9/68</Note> <Qty>1</Qty> <PartType id=“10727” /> <Part>GHI1001</Part> </App> <App id=“2” action="A”> <BaseVehicle id="3464” /> <Position id=“12” /> <BedType id=”5” /> <Note>65-9/68</Note> <Qty>1</Qty> <PartType id="2864"/> <Part>GHI1002</Part> </App> ACES XML Sample

…but beautiful to the computer systems that process them. They’re ugly to our eyes…

…when someone is asking for your “electronic data” What NOT to send…

Excel spreadsheets made for human eyes You might say, “This looks great!” Answer: Yes, *looks* great, but completely unreadable by a computer, and therefore, will not be loaded into your customer’s inventory system for a looong time...if ever.

Fields of mixed product information You might ask, “What’s wrong with this?” Answer: Sub-model, year range, and fitment notes are all crammed into one cell! Again, completely unreadable by a computer.

PDF Pages, Catalogs, Guides…PDFs.

12 Steps to Synchronicity Step 1: Admit your data files suck Step 2: Realize that the industry standards can help create order and PROFIT for your company Step 3: Make a decision to do something about it Step 4: Make a searching and fearless inventory of all your data silos Step 5: Admit to your business partners, customers and company members the nature of your data’s wrongs Step 6: Be company-wide ready to remove these defects of data Step 7: Make a list of all persons in your company who will be responsible for data

12 Steps to Synchronicity Step 8: Make sure those persons know and understand the industry standards and requirements of your customers, and appoint them as Data Lords and Ladies Step 9: Continue to take inventory of your data silos Step 10: Seek through seminars, webinars, conferences and tradeshows the current and future trends of data requirements and key contacts Step 11: License SPEEDcat software from Digital Performance! Step 12: Having had an awakening as the result of these steps, carry this message forward to others, and continue to practice these principles for even greater profit!

How can SPEEDcat help me with business?

GOAL: Distribute consistent data electronically to everyone retail distribution online

Problem: Disparate and inconsistent data silos within a company

Problem: Channels have proprietary or require multiple formats Manual Manipulations Retailers Manual Manipulations Distributors Manual Manipulations Website Format

Solution: SPEEDcat® cataloging software SPEEDcat ,[object Object]

pre-formatted exports,[object Object]

The SPEEDcat solution SPEEDcat’s software-as-a-service (SaaS) model allows for quick startup and lower costs. You can access your data from anywhere you have Internet access. Will remain compliant to industry data standards as they continue to evolve. Can set up unique users to access all or only specific input interfaces. Centralize and deliver accurate and detailed data to boost sales and build customer confidence.

Parts are searchable on our Comparison Shopping Guide Syndicated to over 50 enthusiast and forum websites Gets over 4.5 million views monthly Has approx 200 resellers participating Contains products from over 1,000 manufacturers

Your Parts Data and Why You NEED SPEEDcat!

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