WHY "CLOUDWASHING" MUST STOP from Structure:Europe 2012

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Gigaom

Tony Lucas, Flexiant #structureeurope More at http://event.gigaom.com/structureeurope/

Technologie

WHY “CLOUDWASHING” MUST STOP

SPEAKER: Tony Lucas
Founder
Flexiant

Monday, November 19, 12

Why Cloudwashing Must Stop!
Tony Lucas – Founder, SVP Product – Flexiant Ltd.
GigaOM’s Structure Europe October 2012

Monday, November 19, 12

Cloud is…

www.ﬂexiant.com
www.ﬂexiant.com Flexiant
Copyright ©2012,
Copyright © 2012, Flexiant
Monday, November 19, 12

What Cloud is not

ØRigid contracts ØTraditional Hosting

ØLong lead times ØVirtualisation

ØManual ØHardware Silos
provisioning
www.ﬂexiant.com
www.ﬂexiant.com Flexiant
Copyright ©2012,
Copyright © 2012, Flexiant
Monday, November 19, 12

What are service providers doing then?

ØAdd Cloud to Product Name

Ø???

ØProﬁt!

www.ﬂexiant.com
www.ﬂexiant.com Flexiant
Copyright ©2012,
Copyright © 2012, Flexiant
Monday, November 19, 12

Why is this happening?
Business Issues, not Technical Ones

ØManagement Attention

ØExisting Growth

ØNew revenue models

ØStaff self preservation

www.ﬂexiant.com
www.ﬂexiant.com Flexiant
Copyright ©2012,
Copyright © 2012, Flexiant
Monday, November 19, 12

Why is it a problem?
Ø IaaS Market has the strongest growth
(42% CAGR according to Gartner)

Ø IaaS is the gateway to delivering higher margin services

Ø Customers are looking elsewhere

Ø New entrants with serious capabilities

• Amazon

• Microsoft

• Google

www.ﬂexiant.com
www.ﬂexiant.com Flexiant
Copyright ©2012,
Copyright © 2012, Flexiant
Monday, November 19, 12

What needs to happen?
Wake up!
ØAlign Business Strategy to ØComplement Existing Tools
Cloud Strategy
with Cloud Speciﬁc Solutions
ØAssess Existing Tools/
ØSelf-Service Portal
Capacities Available
ØApplication Management

ØMetering/Billing

www.ﬂexiant.com
www.ﬂexiant.com Flexiant
Copyright ©2012,
Copyright © 2012, Flexiant
Monday, November 19, 12

Many resources at
www.ﬂexiant.com

www.ﬂexiant.com
Copyright © 2012, Flexiant
Monday, November 19, 12

Who has the ﬁrst
Question?

www.ﬂexiant.com
Copyright © 2012, Flexiant
Monday, November 19, 12

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WHY "CLOUDWASHING" MUST STOP from Structure:Europe 2012

1. WHY “CLOUDWASHING” MUST STOP SPEAKER: Tony Lucas Founder Flexiant Monday, November 19, 12

2. Why Cloudwashing Must Stop! Tony Lucas – Founder, SVP Product – Flexiant Ltd. GigaOM’s Structure Europe October 2012 Monday, November 19, 12

4. What Cloud is not ØRigid contracts ØTraditional Hosting ØLong lead times ØVirtualisation ØManual ØHardware Silos provisioning www.ﬂexiant.com www.ﬂexiant.com Flexiant Copyright ©2012, Copyright © 2012, Flexiant Monday, November 19, 12

6. Why is this happening? Business Issues, not Technical Ones ØManagement Attention ØExisting Growth ØNew revenue models ØStaff self preservation www.ﬂexiant.com www.ﬂexiant.com Flexiant Copyright ©2012, Copyright © 2012, Flexiant Monday, November 19, 12

7. Why is it a problem? Ø IaaS Market has the strongest growth (42% CAGR according to Gartner) Ø IaaS is the gateway to delivering higher margin services Ø Customers are looking elsewhere Ø New entrants with serious capabilities • Amazon • Microsoft • Google www.ﬂexiant.com www.ﬂexiant.com Flexiant Copyright ©2012, Copyright © 2012, Flexiant Monday, November 19, 12

8. What needs to happen? Wake up! ØAlign Business Strategy to ØComplement Existing Tools Cloud Strategy with Cloud Specific Solutions ØAssess Existing Tools/ ØSelf-Service Portal Capacities Available ØApplication Management ØMetering/Billing www.flexiant.com www.flexiant.com Flexiant Copyright ©2012, Copyright © 2012, Flexiant Monday, November 19, 12

11. Monday, November 19, 12