Presentation from Gigaom's Structure 2014 conference, June 21-22 in San Francisco The strategic value of the cloud Joe Weinman, Author, Cloudonomics Chairman, IEEE Intercloud Testbed Executive Committee #gigaomlive More at http://events.gigaom.com/structure-2014/

2. QUANTIFYING THE INTERNET OF THINGS
Craig Labovitz
Deepfield

3. Quantifying the Internet of Things
Real-World Data from Providers and Exchange Points in 2014
GigaOM Structure
Craig Labovitz, PhD
labovit@deepfield.com

4. Three IoT Questions
1. What are these things (and how many)?
2. Where the things are?
3. The dark side of things and why peanut
butter sandwiches are really healthy

5. DeepField
• Big Data solutions for cloud and telecom providers (1/5 US Internet)
• Real-time data from datacenters, exchange points and providers
• We also conduct regular crawls / census of the Internet and discover tens of
millions of interesting devices and infrastructure

6. IoT Trends
• Significant growth in home devices. For years average
was close to one. Average is now close to 4.
• Equally large growth in data center scale replication
and cloud machine to machine communication.
• Measurements of Internet traffic (not private 3/4G nor
Bluetooth) traffic across US datacenters
and providers.

7. Top Internet of Things
% Users
1 Fitbit Personal Health 0.59
2 Samsung Smart TVs 0.503
3 LG Smart TV’s, lights and smart fridges 0.502
4 Nest Thermostat 0.447
5 MaaS360 Air control mobile devices 0.080
6 Control4 Keypad locks, lighting, more 0.065
7 Belkin
WeMo home automation includes power,
cooking, coffee pots
0.045
8 Radio Thermostat Thermostat 0.033
9 Cereson Vending machine on steroids 0.012
10 Screenfeed Digital signs 0.011

8. Fitbit

9. Nest

10. Darker Side
The talk up until now has been about the Good
Now for the darker side of IoT…
• What is top site on the Internet by DNS queries?
• No, it is not Google, Facebook, nor Twitter
• This site is queried 10–100x more often

11. Netgear.com
• Top DNS queries over five minutes of DNS queries in US
• Multiple US regions and providers
• Millions of Netgear devices stuck in DNS query loops

12. An IoT World Where Firmware Never Gets Updated

13. How is Joe’s Diet Working?
• We study many different types of
networking and IoT devices in the
office
• My co-founder, Joe, thinks daily
peanut butter sandwiches should
be part of any
healthy diet
• Conveniently, IoT devices let
everyone in the office track Joe’s
diet

14. IoT Security
Joe’s Data
• In 2014, many IoT devices lack basic security
• Personal health information sent clear-text
• Administrative access to any device on local network
• Many millions of devices with default or no password

15. Belkin WeMo

17. Where Does IoT Live?

18. Amazon
2013
2014
3/4 of daily users
Three quarters of all Internet users will
access an Amazon AWS cloud site on
average at least once day.
2% of Internet Traffic
Nearly two percent of Internet consumer
Traffic on average is coming or going to
Amazon managed infrastructure
5th largest CDN
Amazon’s CloudFront and S3 traffic
volumes
now place it as the fifth largest CDN behind
Akamai, Level3, Limelight and Edgecast.

19. www.deepfield.com