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Questionnaires en ligne
     Computer­Assisted Web Interviewing


                      
Présentation
●
    Développement CAWI depuis 1999
●
    2 approches
    –   Mode Service : programmation (scripting) et 
        hébergement de questionnaires
    –   Mode Produit : twiq, plateforme multimodale 
        de conception de questionnaires
Caractéristiques de l'offre
●
    Questionnaire
    –   Compatible avec n'importe quel navigateur
    –   Prise en charge de tous les alphabets
    –   Mise en page entièrement personnalisable
    –   Multimédia : image, son, vidéo, diaporama, ...
    –   Accès libre ou sécurisé
    –   Nombre illimité d'interviews par étude
    –   Possibilité de pré­remplir les questionnaires
    –   Réponse : facultative ou obligatoire
    –   Possibilité d'empêcher le retour en arrière
Caractéristiques de l'offre
●
    Types de questions :
    –   Choix simple, multiple
    –   Entier, flottant, intervalle, pourcentage, ratio, valeur monétaire
    –   Texte
    –   Question multidimensionnée
    –   Groupe de questions

●
    Présentation
    –   Bouton radio, case à cocher, boîte de texte, liste déroulante, 
        tableau, échelles
Caractéristiques de l'offre
●
    Routage
    –   Rotation
    –   Trade­off
    –   Quotas simples et croisé

●
    Aucune installation de logiciel requise
●
    Site de suivi en temps réel
    –   Statistiques de connexion
    –   Tris à plat
    –   Export
Pour aller plus loin
●
    Tester twiq
    –   http://www.twiq.com/twiq
    –   Identifiant : demo
    –   Mot de passe : demo
●
    Pour se documenter sur les études internet
    –   http://www.cawi.fr

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Gide Cawi Enquete Internet

  • 1. Questionnaires en ligne  Computer­Assisted Web Interviewing    
  • 2. Présentation ● Développement CAWI depuis 1999 ● 2 approches – Mode Service : programmation (scripting) et  hébergement de questionnaires – Mode Produit : twiq, plateforme multimodale  de conception de questionnaires
  • 3. Caractéristiques de l'offre ● Questionnaire – Compatible avec n'importe quel navigateur – Prise en charge de tous les alphabets – Mise en page entièrement personnalisable – Multimédia : image, son, vidéo, diaporama, ... – Accès libre ou sécurisé – Nombre illimité d'interviews par étude – Possibilité de pré­remplir les questionnaires – Réponse : facultative ou obligatoire – Possibilité d'empêcher le retour en arrière
  • 4. Caractéristiques de l'offre ● Types de questions : – Choix simple, multiple – Entier, flottant, intervalle, pourcentage, ratio, valeur monétaire – Texte – Question multidimensionnée – Groupe de questions ● Présentation – Bouton radio, case à cocher, boîte de texte, liste déroulante,  tableau, échelles
  • 5. Caractéristiques de l'offre ● Routage – Rotation – Trade­off – Quotas simples et croisé ● Aucune installation de logiciel requise ● Site de suivi en temps réel – Statistiques de connexion – Tris à plat – Export
  • 6. Pour aller plus loin ● Tester twiq – http://www.twiq.com/twiq – Identifiant : demo – Mot de passe : demo ● Pour se documenter sur les études internet – http://www.cawi.fr