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                VER   TR
                   SÃOA GRÁ
bullet trends          INT TIS • N
                           EG ÃO
                              RA POD
APRESENTA                          L S ES
                                      Ó N ER V
                                         A B ENDI
                                            UL DA
                                               L ET



NOW
NEXT
WHY
 4 TENDÊNCIAS
1 COMMERCE }
 FRICTIONLESS   COMPRAS SEM ESFORÇO
                COMPRAS SEM BARREIRAS
                COMPRAS SEM CHATICES
1COMMERCE } NOW
  FRICTIONLESS




                         MUNDO VIRTUAL
                         • CONSIGO VER TODO O ESTOQUE
MUNDO REAL               • PROCURO OPINIÕES DE OUTRAS
                          PESSOAS E EXPERTS
• EXPLORO PRODUTOS
  COM MINHAS MÃOS
• FALO COM UM VENDEDOR
1COMMERCE } NOW
 FRICTIONLESS

                  RFID NA ROUPA
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1COMMERCE } NOW
 FRICTIONLESS
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1COMMERCE } NOW
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                  ON DEMAND
                  VENDE PEÇAS DA
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1COMMERCE } NOW
 FRICTIONLESS

                  MOBILE SCAN
                  EM CASA
1COMMERCE } NEXT }
 FRICTIONLESS



PAGAMENTO RÁPIDO
PAGAMENTO DIGITAL
FILTRO
SEM CUPOM
1COMMERCE } WHY
 FRICTIONLESS




ISSO A GENTE CONTA
NA APRESENTAÇÃO, TÁ?
2 BUSINESS }
  SOCIAL       HACK CULTURE
               TRANSPARÊNCIA
               ENGAJAMENTO
2 BUSINESS } NOW
    SOCIAL



                               SOCIAL BUSINESS ≠
                               SOCIAL MEDIA
REAL STUFF                     • ENGAJADO
• CONSUMIDORES ESPERAM QUE A   • TRANSPARENTE
  MARCA COMPARTILHE TUDO       • ÁGIL
• ESPERAM SERVIÇOS E
  INFORMAÇÕES ÚTEIS
2 BUSINESS } NOW
 SOCIAL
                   CÂMERAS NA MALA
                   APP DA DELTA AIRLINES
                   TRACKEIA BAGAGEM
2 BUSINESS } NOW
 SOCIAL
                   INSTAGRAPHER
                   CONTINUAÇÃO NOAH
                   KALINA
2 BUSINESS } NOW
 SOCIAL
                   KINECT 10MM
                   MENOS CONTROLE,
                   MAIS COLABORATIVISMO
2 BUSINESS } NOW
 SOCIAL
                   NA CIDADE
                   OPEN DATA PARA MUDAR
                   O MUNDO OU FACILITAR
                   A VIDA
2 BUSINESS } NOW
 SOCIAL
                   CURADORIA
                   PINTEREST GERA MAIS
                   TRÁFEGO QUE FB, G+
                   E YT JUNTOS
2 BUSINESS } NEXT }
   SOCIAL


BRAND OPEN DATA
SOCIEDADE EM REDE
2 BUSINESS } WHY }
  SOCIAL




AGENDE UMA
APRESENTAÇÃO PARA
SABER O QUE VEM POR AÍ.
3   CONTENT }
    AUGMENTED   X + INTERATIVIDADE = ENGAJAMENTO
                X = TV, PRINT, OUTDOOR, MASS MEDIA
3CONTENT } NOW
   AUGMENTED



TV > COMPUTADOR > MOBILE   TV + COMPUTADOR + MOBILE >
                           LAYERS DE CONTEÚDO >
                           VALOR AGREGADO
3CONTENT } NOW
 AUGMENTED
                 MTV WATCH WITH
                 APP SOCIAL
                 PROGRAMAÇÃO DA MTV
3CONTENT } NOW
 AUGMENTED
                 COVERT AFFAIRS
                 COMPRAS E CONTEÚDO
                 EXCLUSIVO VIA SHAZAM
3CONTENT } NOW
 AUGMENTED
                 REPORTERS
                 WITHOUT BORDERS
                 ANÚNCIO QUE FALA
3CONTENT } NOW
 AUGMENTED
                 OLD NAVY
                 SHAZAM > DICAS DA
                 BANDA, DESCONTOS
                 E DOWNLOADS
3CONTENT } NOW
 AUGMENTED

                 COKE POLAR BOWL
                 TEMPO MÉDIO: 28’
3CONTENT } NEXT }
 AUGMENTED




QUER SABER?
VEM COMIGO.
3CONTENT } WHY
 AUGMENTED




  ADIVINHA!
4 DATA }
  LIVING   DADOS PARA
           FACILITAR A VIDA
4 DATA }NOW
    LIVING


QUANTAS HORAS DE SONO >
QUANTAS CALORIAS NO PRATO >
QUANTOS QUILÔMETROS >               AS PESSOAS E A SOCIEDADE SE
                                    DESENVOLVEM APRENDENDO
USAR DADOS PARA MUDAR HÁBITOS
                                    COM OS OUTROS > FAZENDO
                                    IGUAL OU O EXTREMO OPOSTO




  40% DOS AMERICANOS QUEREM PAGAR
  POR SERVIÇOS DE MONITORAMENTO
  REMOTO DA SAÚDE
4 DATA }NOW
 LIVING
              ADIDAS MICOACH
              PERFORMANCE FUTEBOL
              + GAME
4 DATA }NOW
 LIVING
              NIKE FUELBAND
              PERFORMANCE DA VIDA
              + GAMIFICATION
4 DATA }NOW
 LIVING
              MINT
              6 MILHÕES DE USUÁRIOS
              NOS EUA E CANADÁ
4 DATA }NEXT }
   LIVING                 DIKW



DATA > INFORMATION >   APLICAR INTELIGÊNCIA PARA
KNOWLEDGE > WISDOM >   GERAR INFORMAÇÃO RELEVANTE
                       QUE LEVE AO CONHECIMENTO E
                       ISSO ME FAZ TOMAR DECISÕES
                       COM SABEDORIA
4 DATA }NEXT }
 LIVING          DIKW
4 DATA }NEXT }
 LIVING          DIKW
4 DATA }NEXT }
 LIVING          DIKW
4 DATA } WHY
  LIVING



TÔ TE ESPERANDO.
GICA@BULLET.COM.BR
BASEADO NO CONTEÚDO DO
         EVENTO NOW/NEXT/WHY
          CONTAGIOUS NY 2012/1


               POWERED BY

           bullet trends
         ESSE É SÓ O COMEÇO.
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BulletS2Trends • 4 Tendências

  • 1. AM OS VER TR SÃOA GRÁ bullet trends INT TIS • N EG ÃO RA POD APRESENTA L S ES Ó N ER V A B ENDI UL DA L ET NOW NEXT WHY 4 TENDÊNCIAS
  • 2. 1 COMMERCE } FRICTIONLESS COMPRAS SEM ESFORÇO COMPRAS SEM BARREIRAS COMPRAS SEM CHATICES
  • 3. 1COMMERCE } NOW FRICTIONLESS MUNDO VIRTUAL • CONSIGO VER TODO O ESTOQUE MUNDO REAL • PROCURO OPINIÕES DE OUTRAS PESSOAS E EXPERTS • EXPLORO PRODUTOS COM MINHAS MÃOS • FALO COM UM VENDEDOR
  • 4. 1COMMERCE } NOW FRICTIONLESS RFID NA ROUPA PROVADOR TOCA MÚSICA DO ESTILO DA ROUPA + 21% VENDAS DE MÚSICA
  • 5. 1COMMERCE } NOW FRICTIONLESS MOBILE APP OFERTAS, EVENTOS E MAPA DA LOJA
  • 6. 1COMMERCE } NOW FRICTIONLESS ON DEMAND VENDE PEÇAS DA PASSARELA SOB MEDIDA
  • 7. 1COMMERCE } NOW FRICTIONLESS MOBILE SCAN EM CASA
  • 8. 1COMMERCE } NEXT } FRICTIONLESS PAGAMENTO RÁPIDO PAGAMENTO DIGITAL FILTRO SEM CUPOM
  • 9. 1COMMERCE } WHY FRICTIONLESS ISSO A GENTE CONTA NA APRESENTAÇÃO, TÁ?
  • 10. 2 BUSINESS } SOCIAL HACK CULTURE TRANSPARÊNCIA ENGAJAMENTO
  • 11. 2 BUSINESS } NOW SOCIAL SOCIAL BUSINESS ≠ SOCIAL MEDIA REAL STUFF • ENGAJADO • CONSUMIDORES ESPERAM QUE A • TRANSPARENTE MARCA COMPARTILHE TUDO • ÁGIL • ESPERAM SERVIÇOS E INFORMAÇÕES ÚTEIS
  • 12. 2 BUSINESS } NOW SOCIAL CÂMERAS NA MALA APP DA DELTA AIRLINES TRACKEIA BAGAGEM
  • 13. 2 BUSINESS } NOW SOCIAL INSTAGRAPHER CONTINUAÇÃO NOAH KALINA
  • 14. 2 BUSINESS } NOW SOCIAL KINECT 10MM MENOS CONTROLE, MAIS COLABORATIVISMO
  • 15. 2 BUSINESS } NOW SOCIAL NA CIDADE OPEN DATA PARA MUDAR O MUNDO OU FACILITAR A VIDA
  • 16. 2 BUSINESS } NOW SOCIAL CURADORIA PINTEREST GERA MAIS TRÁFEGO QUE FB, G+ E YT JUNTOS
  • 17. 2 BUSINESS } NEXT } SOCIAL BRAND OPEN DATA SOCIEDADE EM REDE
  • 18. 2 BUSINESS } WHY } SOCIAL AGENDE UMA APRESENTAÇÃO PARA SABER O QUE VEM POR AÍ.
  • 19. 3 CONTENT } AUGMENTED X + INTERATIVIDADE = ENGAJAMENTO X = TV, PRINT, OUTDOOR, MASS MEDIA
  • 20. 3CONTENT } NOW AUGMENTED TV > COMPUTADOR > MOBILE TV + COMPUTADOR + MOBILE > LAYERS DE CONTEÚDO > VALOR AGREGADO
  • 21. 3CONTENT } NOW AUGMENTED MTV WATCH WITH APP SOCIAL PROGRAMAÇÃO DA MTV
  • 22. 3CONTENT } NOW AUGMENTED COVERT AFFAIRS COMPRAS E CONTEÚDO EXCLUSIVO VIA SHAZAM
  • 23. 3CONTENT } NOW AUGMENTED REPORTERS WITHOUT BORDERS ANÚNCIO QUE FALA
  • 24. 3CONTENT } NOW AUGMENTED OLD NAVY SHAZAM > DICAS DA BANDA, DESCONTOS E DOWNLOADS
  • 25. 3CONTENT } NOW AUGMENTED COKE POLAR BOWL TEMPO MÉDIO: 28’
  • 26. 3CONTENT } NEXT } AUGMENTED QUER SABER? VEM COMIGO.
  • 27. 3CONTENT } WHY AUGMENTED ADIVINHA!
  • 28. 4 DATA } LIVING DADOS PARA FACILITAR A VIDA
  • 29. 4 DATA }NOW LIVING QUANTAS HORAS DE SONO > QUANTAS CALORIAS NO PRATO > QUANTOS QUILÔMETROS > AS PESSOAS E A SOCIEDADE SE DESENVOLVEM APRENDENDO USAR DADOS PARA MUDAR HÁBITOS COM OS OUTROS > FAZENDO IGUAL OU O EXTREMO OPOSTO 40% DOS AMERICANOS QUEREM PAGAR POR SERVIÇOS DE MONITORAMENTO REMOTO DA SAÚDE
  • 30. 4 DATA }NOW LIVING ADIDAS MICOACH PERFORMANCE FUTEBOL + GAME
  • 31. 4 DATA }NOW LIVING NIKE FUELBAND PERFORMANCE DA VIDA + GAMIFICATION
  • 32. 4 DATA }NOW LIVING MINT 6 MILHÕES DE USUÁRIOS NOS EUA E CANADÁ
  • 33. 4 DATA }NEXT } LIVING DIKW DATA > INFORMATION > APLICAR INTELIGÊNCIA PARA KNOWLEDGE > WISDOM > GERAR INFORMAÇÃO RELEVANTE QUE LEVE AO CONHECIMENTO E ISSO ME FAZ TOMAR DECISÕES COM SABEDORIA
  • 34. 4 DATA }NEXT } LIVING DIKW
  • 35. 4 DATA }NEXT } LIVING DIKW
  • 36. 4 DATA }NEXT } LIVING DIKW
  • 37. 4 DATA } WHY LIVING TÔ TE ESPERANDO. GICA@BULLET.COM.BR
  • 38. BASEADO NO CONTEÚDO DO EVENTO NOW/NEXT/WHY CONTAGIOUS NY 2012/1 POWERED BY bullet trends ESSE É SÓ O COMEÇO. AGENDE UMA APRESENTAÇÃO: VOCÊ VAI AMAR. GICA@BULLET.COM.BR • 11 3089 7163

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