1. By 2017, CMOs will spend more on IT than CTOs as marketing becomes more technology-focused. 2. New CRM tools can help companies monitor and measure customer conversations on multiple channels. 3. Large-screen smartphones, or "phablets", are becoming more popular as the line between phones, tablets, and PCs blurs with a focus on mobility.

1. 7
shifting trend
digital trend that we should consider
INSIGHT/THINK / CONCEPT
SAM CREATIVE GROUP INDONESIA
Giant
Managing Director &
Chief Innovation Officer

2. #1
CMO VS CTO

3. Sources: Gartner, Blue Kai Infographic
“By 2017, the CMO will spend more on IT than
CTOs will. *Laura McLellan, Gartner Sources: Gartner, Blue Kai Infographic
DYNAMIT :: Must Know Trends for 2013

4. Ad Spend 2011 U.S. Ad Spend vs. Customer Time Spent
AD SPEND
43%
40%
29%
23%
22%
16%
11%
9%
6%
1%
TV Print Web Radio Mobile
Ad Spend Per Media Time Spent Per Media
Sources: VSS, Mary Meeker (KPCB),
comScore, Alexa, Flurry Analytics
DYNAMIT :: Digital Opportunities in 2013

5. #2
EVOLUTION OF
CRM

6. Use new CRM tools to help monitor and measure
conversations.
*Image source: SalesForce

7. #3
PHABLET
RULES

8. PC IS DEAD WELCOME
TO THE NEW BATTLE
FOCUS TO MOBILITY
RESPONSIVE IS MUST!!!

9. #4 S3
{simple/segmented/sharp}

10. FUNCTIONALITY RULES
IT: Tackle Projects in Smaller Chunks

11. #5
LOCATIONS
THE NEXT PLATFORM

13. #6
ONE SOURCE
DEVELOPMENT

14. FLEXIBILITY MOBILE VS DESTOP
REDUCE COST
FEATURES RICH

15. #7
not just Counting
know what they are thinking

16. SENTIMENT
MONITORING
REPORT

17. Finally
customer centric is a driving force to build
strong engagement and loyalty
Thank You
INSIGHT/THINK / CONCEPT
SAM CREATIVE GROUP INDONESIA
Giant
Managing Director &
Chief Innovation Officer