SlideShare ist ein Scribd-Unternehmen logo

Leveraging Your Brand for Growth

•Als PPTX, PDF herunterladen•
•
PWG Small Business Marketing
PWG Small Business Marketing
BusinessNews & Politik
1 von 25
Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
New Definition of Marketing Know Like Trust Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Three Parts of the Brain Old or New Brain Reptilian Brain Middle Brain Leveraging Your Brand for Growth: Image: www.sharpbrains.com 5 Pillars to Marketing Wisdom
Six Stimuli of the Old Brain Leveraging Your Brand for Growth: Image: www.salesbrain.com 5 Pillars to Marketing Wisdom
WHAT IS SOCIAL Pillar #1: Marketing MEDIAStrategy AND WHY YOU SHOULD CARE Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Describe Your Ideal Client Demographics | Geographics | Behavioral | Psychographics Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Marketing Pillar #2 Differentiation Steve Jobs Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Interview Your Clients Ask Them… 1. Why did you hire us? 2. What do we do better than others? 3. What could we do better? 4. Do you refer us? Why? How? 5. What would you Google to find us? Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
How Are You Different? • Product • Service • Market niche • Offer • Solve a problem • Unique habit • Guarantee • A way of doing business Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
#3 Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Positioning is not what you do to a product; it is what you do to the mind of a prospect. Ries and Trout (1972) Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Positioning Statement Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Marketing Pillar #4 Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Marketing Purpose Statement Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Talking Logo Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Core Marketing Message Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Marketing Pillar #5 Content Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Content That Builds Trust • Blogs • Social media • Reviews • Testimonials Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Content That Educates • White papers • Webinars • FAQs • Success stories Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
The Sales Funnel Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Know •Who and how •Advertising •Referrals Like •Website/blog •Reception •Newsletter Trust •Search •Expert content •Sales presentation Try •Webinar •Evaluation •Nurturing Buy •Service team •New customer kit •Finance/delivery Repeat •Post project survey •Cross selling •Quarterly events Refer •Results reviews •Partner intros •Peer2peer events Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom • Strategy • Differentiation • Positioning • Branding • Content Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
What Do You Think? Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom

Empfohlen

June 6 Duct Tape Marketing Consultant Discovery Webinar
June 6 Duct Tape Marketing Consultant Discovery Webinar June 6 Duct Tape Marketing Consultant Discovery Webinar
June 6 Duct Tape Marketing Consultant Discovery Webinar
PWG Small Business Marketing
 
Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Leveraging Your Brand for Growth: 5 Pillars to Marketing WisdomLeveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
PWG Small Business Marketing
 
Final syl chamber 7 stepsevolved full w.notes_20min
Final syl chamber 7 stepsevolved full w.notes_20minFinal syl chamber 7 stepsevolved full w.notes_20min
Final syl chamber 7 stepsevolved full w.notes_20min
PWG Small Business Marketing
 
Identifying Sales Opportunities Throughout the Customer Lifecycle
Identifying Sales Opportunities Throughout the Customer LifecycleIdentifying Sales Opportunities Throughout the Customer Lifecycle
Identifying Sales Opportunities Throughout the Customer Lifecycle
Heinz Marketing Inc
 
Double Up - Power Series Business Breakfast
Double Up - Power Series Business BreakfastDouble Up - Power Series Business Breakfast
Double Up - Power Series Business Breakfast
Richard Mulvey
 
How To Manage and Improve Your 2012 Marketing Plan
How To Manage and Improve Your 2012 Marketing PlanHow To Manage and Improve Your 2012 Marketing Plan
How To Manage and Improve Your 2012 Marketing Plan
Heinz Marketing Inc
 
Rapid Growth Driven by Analytics
Rapid Growth Driven by AnalyticsRapid Growth Driven by Analytics
Rapid Growth Driven by Analytics
Sujan Patel
 
Building a Successful Sales & Marketing Plan
Building a Successful Sales & Marketing PlanBuilding a Successful Sales & Marketing Plan
Building a Successful Sales & Marketing Plan
Heinz Marketing Inc
 

Empfohlen

June 6 Duct Tape Marketing Consultant Discovery Webinar
June 6 Duct Tape Marketing Consultant Discovery Webinar June 6 Duct Tape Marketing Consultant Discovery Webinar
June 6 Duct Tape Marketing Consultant Discovery Webinar
PWG Small Business Marketing
 
Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Leveraging Your Brand for Growth: 5 Pillars to Marketing WisdomLeveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
PWG Small Business Marketing
 
Final syl chamber 7 stepsevolved full w.notes_20min
Final syl chamber 7 stepsevolved full w.notes_20minFinal syl chamber 7 stepsevolved full w.notes_20min
Final syl chamber 7 stepsevolved full w.notes_20min
PWG Small Business Marketing
 
Identifying Sales Opportunities Throughout the Customer Lifecycle
Identifying Sales Opportunities Throughout the Customer LifecycleIdentifying Sales Opportunities Throughout the Customer Lifecycle
Identifying Sales Opportunities Throughout the Customer Lifecycle
Heinz Marketing Inc
 
Double Up - Power Series Business Breakfast
Double Up - Power Series Business BreakfastDouble Up - Power Series Business Breakfast
Double Up - Power Series Business Breakfast
Richard Mulvey
 
How To Manage and Improve Your 2012 Marketing Plan
How To Manage and Improve Your 2012 Marketing PlanHow To Manage and Improve Your 2012 Marketing Plan
How To Manage and Improve Your 2012 Marketing Plan
Heinz Marketing Inc
 
Rapid Growth Driven by Analytics
Rapid Growth Driven by AnalyticsRapid Growth Driven by Analytics
Rapid Growth Driven by Analytics
Sujan Patel
 
Building a Successful Sales & Marketing Plan
Building a Successful Sales & Marketing PlanBuilding a Successful Sales & Marketing Plan
Building a Successful Sales & Marketing Plan
Heinz Marketing Inc
 
Dreamforce '16 Sales Summit: salesforce.com/sales-summit
Dreamforce '16 Sales Summit: salesforce.com/sales-summitDreamforce '16 Sales Summit: salesforce.com/sales-summit
Dreamforce '16 Sales Summit: salesforce.com/sales-summit
Tim Clarke (@TimxClarke)
 
Find, Influence & Convert Prospects Into Customers (Renton Chamber Presentation)
Find, Influence & Convert Prospects Into Customers (Renton Chamber Presentation)Find, Influence & Convert Prospects Into Customers (Renton Chamber Presentation)
Find, Influence & Convert Prospects Into Customers (Renton Chamber Presentation)
Heinz Marketing Inc
 
B2B Sales Enablement: How Marketing Can Help Sales Double Productivity & Success
B2B Sales Enablement: How Marketing Can Help Sales Double Productivity & SuccessB2B Sales Enablement: How Marketing Can Help Sales Double Productivity & Success
B2B Sales Enablement: How Marketing Can Help Sales Double Productivity & Success
Heinz Marketing Inc
 
Trends, Tools and Techniques for the Modern Sales Process
Trends, Tools and Techniques for the Modern Sales ProcessTrends, Tools and Techniques for the Modern Sales Process
Trends, Tools and Techniques for the Modern Sales Process
Sean Henri
 
Diy marketing presentation
Diy marketing presentationDiy marketing presentation
Diy marketing presentation
angieash
 
How to Build your Sales Pipeline
How to Build your Sales PipelineHow to Build your Sales Pipeline
How to Build your Sales Pipeline
ToutApp, Inc.
 
Selling Account-Based Marketing (ABM) Internally To Your Organization
Selling Account-Based Marketing (ABM) Internally To Your OrganizationSelling Account-Based Marketing (ABM) Internally To Your Organization
Selling Account-Based Marketing (ABM) Internally To Your Organization
Heinz Marketing Inc
 
Multi-Level Marketing Smart Tips To Propel You Forward
Multi-Level Marketing Smart Tips To Propel You ForwardMulti-Level Marketing Smart Tips To Propel You Forward
Multi-Level Marketing Smart Tips To Propel You Forward
duskriser
 
How to Find, Influence & Convert More Prospects Into Customers
How to Find, Influence & Convert More Prospects Into CustomersHow to Find, Influence & Convert More Prospects Into Customers
How to Find, Influence & Convert More Prospects Into Customers
Heinz Marketing Inc
 
Doubling your sales teams productivity and active selling time
Doubling your sales teams productivity and active selling timeDoubling your sales teams productivity and active selling time
Doubling your sales teams productivity and active selling time
Heinz Marketing Inc
 
Lead Generation Quotes from Top Professionals
Lead Generation Quotes from Top ProfessionalsLead Generation Quotes from Top Professionals
Lead Generation Quotes from Top Professionals
BizInfor
 
The Value Conversation - Month of Marketing webinar
The Value Conversation - Month of Marketing webinarThe Value Conversation - Month of Marketing webinar
The Value Conversation - Month of Marketing webinar
Bizink
 
AJS budget presentation
AJS budget presentationAJS budget presentation
AJS budget presentation
angieash
 
2011 Sales & Marketing Best Practices
2011 Sales & Marketing Best Practices2011 Sales & Marketing Best Practices
2011 Sales & Marketing Best Practices
Heinz Marketing Inc
 
Thinking outside the box
Thinking outside the boxThinking outside the box
Thinking outside the box
Zack Miller
 
How to Sell and Market Innovative Products in Nascent Markets
How to Sell and Market Innovative Products in Nascent MarketsHow to Sell and Market Innovative Products in Nascent Markets
How to Sell and Market Innovative Products in Nascent Markets
Sales Hacker
 
Building, accelerating and converting at the top of your funnel
Building, accelerating and converting at the top of your funnelBuilding, accelerating and converting at the top of your funnel
Building, accelerating and converting at the top of your funnel
Heinz Marketing Inc
 
The Dangers of Data-Driven Decisions
The Dangers of Data-Driven DecisionsThe Dangers of Data-Driven Decisions
The Dangers of Data-Driven Decisions
Lisa Toner
 
Super-charge your career by building your own brand on-line
Super-charge your career by building your own brand on-lineSuper-charge your career by building your own brand on-line
Super-charge your career by building your own brand on-line
TrinityP3 Marketing Management Consultants
 
5x5 Method - Drip Campaigns for Salespeople
5x5 Method - Drip Campaigns for Salespeople5x5 Method - Drip Campaigns for Salespeople
5x5 Method - Drip Campaigns for Salespeople
TK Kader
 
Marketing for success
Marketing for successMarketing for success
Marketing for success
Tim Meadows-Smith
 
5 gaps in your business strategy
5 gaps in your business strategy5 gaps in your business strategy
5 gaps in your business strategy
Chirag Kulkarni
 

Weitere ähnliche Inhalte

Was ist angesagt?

Trends, Tools and Techniques for the Modern Sales Process
Trends, Tools and Techniques for the Modern Sales ProcessTrends, Tools and Techniques for the Modern Sales Process
Trends, Tools and Techniques for the Modern Sales Process
Sean Henri
 
How to Build your Sales Pipeline
How to Build your Sales PipelineHow to Build your Sales Pipeline
How to Build your Sales Pipeline
ToutApp, Inc.
 
Thinking outside the box
Thinking outside the boxThinking outside the box
Thinking outside the box
Zack Miller
 

Was ist angesagt? (20)

Dreamforce '16 Sales Summit: salesforce.com/sales-summit
Dreamforce '16 Sales Summit: salesforce.com/sales-summitDreamforce '16 Sales Summit: salesforce.com/sales-summit
Dreamforce '16 Sales Summit: salesforce.com/sales-summit
 
Find, Influence & Convert Prospects Into Customers (Renton Chamber Presentation)
Find, Influence & Convert Prospects Into Customers (Renton Chamber Presentation)Find, Influence & Convert Prospects Into Customers (Renton Chamber Presentation)
Find, Influence & Convert Prospects Into Customers (Renton Chamber Presentation)
 
B2B Sales Enablement: How Marketing Can Help Sales Double Productivity & Success
B2B Sales Enablement: How Marketing Can Help Sales Double Productivity & SuccessB2B Sales Enablement: How Marketing Can Help Sales Double Productivity & Success
B2B Sales Enablement: How Marketing Can Help Sales Double Productivity & Success
 
Trends, Tools and Techniques for the Modern Sales Process
Trends, Tools and Techniques for the Modern Sales ProcessTrends, Tools and Techniques for the Modern Sales Process
Trends, Tools and Techniques for the Modern Sales Process
 
Diy marketing presentation
Diy marketing presentationDiy marketing presentation
Diy marketing presentation
 
How to Build your Sales Pipeline
How to Build your Sales PipelineHow to Build your Sales Pipeline
How to Build your Sales Pipeline
 
Selling Account-Based Marketing (ABM) Internally To Your Organization
Selling Account-Based Marketing (ABM) Internally To Your OrganizationSelling Account-Based Marketing (ABM) Internally To Your Organization
Selling Account-Based Marketing (ABM) Internally To Your Organization
 
Multi-Level Marketing Smart Tips To Propel You Forward
Multi-Level Marketing Smart Tips To Propel You ForwardMulti-Level Marketing Smart Tips To Propel You Forward
Multi-Level Marketing Smart Tips To Propel You Forward
 
How to Find, Influence & Convert More Prospects Into Customers
How to Find, Influence & Convert More Prospects Into CustomersHow to Find, Influence & Convert More Prospects Into Customers
How to Find, Influence & Convert More Prospects Into Customers
 
Doubling your sales teams productivity and active selling time
Doubling your sales teams productivity and active selling timeDoubling your sales teams productivity and active selling time
Doubling your sales teams productivity and active selling time
 
Lead Generation Quotes from Top Professionals
Lead Generation Quotes from Top ProfessionalsLead Generation Quotes from Top Professionals
Lead Generation Quotes from Top Professionals
 
The Value Conversation - Month of Marketing webinar
The Value Conversation - Month of Marketing webinarThe Value Conversation - Month of Marketing webinar
The Value Conversation - Month of Marketing webinar
 
AJS budget presentation
AJS budget presentationAJS budget presentation
AJS budget presentation
 
2011 Sales & Marketing Best Practices
2011 Sales & Marketing Best Practices2011 Sales & Marketing Best Practices
2011 Sales & Marketing Best Practices
 
Thinking outside the box
Thinking outside the boxThinking outside the box
Thinking outside the box
 
How to Sell and Market Innovative Products in Nascent Markets
How to Sell and Market Innovative Products in Nascent MarketsHow to Sell and Market Innovative Products in Nascent Markets
How to Sell and Market Innovative Products in Nascent Markets
 
Building, accelerating and converting at the top of your funnel
Building, accelerating and converting at the top of your funnelBuilding, accelerating and converting at the top of your funnel
Building, accelerating and converting at the top of your funnel
 
The Dangers of Data-Driven Decisions
The Dangers of Data-Driven DecisionsThe Dangers of Data-Driven Decisions
The Dangers of Data-Driven Decisions
 
Super-charge your career by building your own brand on-line
Super-charge your career by building your own brand on-lineSuper-charge your career by building your own brand on-line
Super-charge your career by building your own brand on-line
 
5x5 Method - Drip Campaigns for Salespeople
5x5 Method - Drip Campaigns for Salespeople5x5 Method - Drip Campaigns for Salespeople
5x5 Method - Drip Campaigns for Salespeople
 

Ähnlich wie Leveraging Your Brand for Growth

7steps marketing power workshop 9.30.10
7steps marketing power workshop 9.30.107steps marketing power workshop 9.30.10
7steps marketing power workshop 9.30.10
Moxie Marketing
 
112988 633632132031191250
112988 633632132031191250112988 633632132031191250
112988 633632132031191250
143mannu
 
Executive program in sales management final
Executive program in sales management finalExecutive program in sales management final
Executive program in sales management final
1-degree INC
 
Brand Management Careers
Brand Management CareersBrand Management Careers
Brand Management Careers
Beloved Brands Inc.
 

Ähnlich wie Leveraging Your Brand for Growth (20)

Marketing for success
Marketing for successMarketing for success
Marketing for success
 
5 gaps in your business strategy
5 gaps in your business strategy5 gaps in your business strategy
5 gaps in your business strategy
 
How To Create An Effective Marketing Plan
How To Create An Effective Marketing PlanHow To Create An Effective Marketing Plan
How To Create An Effective Marketing Plan
 
Managing your personal branding
Managing your personal brandingManaging your personal branding
Managing your personal branding
 
Business Swap 2009
Business Swap 2009Business Swap 2009
Business Swap 2009
 
COMM6026 Lecture 4 - pr as a compliment to marketing
COMM6026 Lecture 4 - pr as a compliment to marketingCOMM6026 Lecture 4 - pr as a compliment to marketing
COMM6026 Lecture 4 - pr as a compliment to marketing
 
Christopher Ryan - Developing a Powerful Brand
Christopher Ryan - Developing a Powerful BrandChristopher Ryan - Developing a Powerful Brand
Christopher Ryan - Developing a Powerful Brand
 
Branding and Messaging
Branding and MessagingBranding and Messaging
Branding and Messaging
 
7steps marketing power workshop 9.30.10
7steps marketing power workshop 9.30.107steps marketing power workshop 9.30.10
7steps marketing power workshop 9.30.10
 
112988 633632132031191250
112988 633632132031191250112988 633632132031191250
112988 633632132031191250
 
Brand Plans
Brand PlansBrand Plans
Brand Plans
 
Improve Sales Performance With Us
Improve Sales Performance With UsImprove Sales Performance With Us
Improve Sales Performance With Us
 
Marketing on purpose presentation
Marketing on purpose presentationMarketing on purpose presentation
Marketing on purpose presentation
 
Executive program in sales management final
Executive program in sales management finalExecutive program in sales management final
Executive program in sales management final
 
Pepsi co
Pepsi coPepsi co
Pepsi co
 
The 5 Answers You Need To Boost Your Marketing Strategy
The 5 Answers You Need To Boost Your Marketing StrategyThe 5 Answers You Need To Boost Your Marketing Strategy
The 5 Answers You Need To Boost Your Marketing Strategy
 
Business Development Capsule workshop
Business Development Capsule workshop Business Development Capsule workshop
Business Development Capsule workshop
 
Rosy's Six Tips 2015 (1)
Rosy's Six Tips 2015 (1)Rosy's Six Tips 2015 (1)
Rosy's Six Tips 2015 (1)
 
Marketing 101
Marketing 101Marketing 101
Marketing 101
 
Brand Management Careers
Brand Management CareersBrand Management Careers
Brand Management Careers
 

Mehr von PWG Small Business Marketing

Final Landwave Social Media Session One w.notes June8
Final Landwave Social Media Session One w.notes June8Final Landwave Social Media Session One w.notes June8
Final Landwave Social Media Session One w.notes June8
PWG Small Business Marketing
 
7 Steps to Small Business Marketing Success 60min Webinar
7 Steps to Small Business Marketing Success 60min Webinar7 Steps to Small Business Marketing Success 60min Webinar
7 Steps to Small Business Marketing Success 60min Webinar
PWG Small Business Marketing
 
Final Toledo Blade Social Media Pro Session Three Sept8
Final Toledo Blade Social Media Pro Session Three Sept8Final Toledo Blade Social Media Pro Session Three Sept8
Final Toledo Blade Social Media Pro Session Three Sept8
PWG Small Business Marketing
 

Mehr von PWG Small Business Marketing (18)

Using Archetypes to Build Powerful Brands
Using Archetypes to Build Powerful BrandsUsing Archetypes to Build Powerful Brands
Using Archetypes to Build Powerful Brands
 
Six Epic Social Media Fails
Six Epic Social Media FailsSix Epic Social Media Fails
Six Epic Social Media Fails
 
Final Landwave Social Media Session One w.notes June8
Final Landwave Social Media Session One w.notes June8Final Landwave Social Media Session One w.notes June8
Final Landwave Social Media Session One w.notes June8
 
MHCA Annual Meeting Presentation
MHCA Annual Meeting PresentationMHCA Annual Meeting Presentation
MHCA Annual Meeting Presentation
 
7 Steps to Small Business Marketing Success 60min Webinar
7 Steps to Small Business Marketing Success 60min Webinar7 Steps to Small Business Marketing Success 60min Webinar
7 Steps to Small Business Marketing Success 60min Webinar
 
Toledo Blade Social Media Pro Session Four Sept15
Toledo Blade Social Media Pro Session Four Sept15Toledo Blade Social Media Pro Session Four Sept15
Toledo Blade Social Media Pro Session Four Sept15
 
Final Toledo Blade Social Media Pro Session Three Sept8
Final Toledo Blade Social Media Pro Session Three Sept8Final Toledo Blade Social Media Pro Session Three Sept8
Final Toledo Blade Social Media Pro Session Three Sept8
 
Toledo Blade Social Media Session Two Sept1
Toledo Blade Social Media Session Two Sept1Toledo Blade Social Media Session Two Sept1
Toledo Blade Social Media Session Two Sept1
 
Toledo Blade Social Media Session One Aug25
Toledo Blade Social Media Session One Aug25Toledo Blade Social Media Session One Aug25
Toledo Blade Social Media Session One Aug25
 
Winning the Cash Flow Game
Winning the Cash Flow GameWinning the Cash Flow Game
Winning the Cash Flow Game
 
Revised final toledo blade social media june 2011
Revised final toledo blade social media june 2011Revised final toledo blade social media june 2011
Revised final toledo blade social media june 2011
 
Ann Hale MaumeeHS DECA Class Presentation on Social Media
Ann Hale MaumeeHS DECA Class Presentation on Social MediaAnn Hale MaumeeHS DECA Class Presentation on Social Media
Ann Hale MaumeeHS DECA Class Presentation on Social Media
 
Small Business Marketing Dtm 7 Steps
Small Business Marketing Dtm 7 StepsSmall Business Marketing Dtm 7 Steps
Small Business Marketing Dtm 7 Steps
 
Toledo Biz Group Presentation
Toledo Biz Group PresentationToledo Biz Group Presentation
Toledo Biz Group Presentation
 
Ellyn Davidson's Presentation at Social Media Breakfast Toledo #4
Ellyn Davidson's Presentation at Social Media Breakfast Toledo #4 Ellyn Davidson's Presentation at Social Media Breakfast Toledo #4
Ellyn Davidson's Presentation at Social Media Breakfast Toledo #4
 
Do's And Dont's Of Business Blogging
Do's And Dont's Of Business BloggingDo's And Dont's Of Business Blogging
Do's And Dont's Of Business Blogging
 
Creating Marketing Messages that Stick
Creating Marketing Messages that StickCreating Marketing Messages that Stick
Creating Marketing Messages that Stick
 
Small Business Marketing DTM 7-Steps
Small Business Marketing DTM 7-StepsSmall Business Marketing DTM 7-Steps
Small Business Marketing DTM 7-Steps
 

Kürzlich hochgeladen

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Abortion pills in Kuwait Cytotec pills in Kuwait
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
Roofing Contractor
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
instagramfab782445
 
Cracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareCracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' Slideshare
Workforce Group
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 

Kürzlich hochgeladen (20)

Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
BeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdfBeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdf
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
 
Buy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From Seosmmearth
 
Cracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareCracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' Slideshare
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Rice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsRice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna Exports
 

Leveraging Your Brand for Growth

  • 1. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 2. New Definition of Marketing Know Like Trust Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 3. Three Parts of the Brain Old or New Brain Reptilian Brain Middle Brain Leveraging Your Brand for Growth: Image: www.sharpbrains.com 5 Pillars to Marketing Wisdom
  • 4. Six Stimuli of the Old Brain Leveraging Your Brand for Growth: Image: www.salesbrain.com 5 Pillars to Marketing Wisdom
  • 5. WHAT IS SOCIAL Pillar #1: Marketing MEDIAStrategy AND WHY YOU SHOULD CARE Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 6. Describe Your Ideal Client Demographics | Geographics | Behavioral | Psychographics Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 7. Marketing Pillar #2 Differentiation Steve Jobs Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 8. Interview Your Clients Ask Them… 1. Why did you hire us? 2. What do we do better than others? 3. What could we do better? 4. Do you refer us? Why? How? 5. What would you Google to find us? Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 9. How Are You Different? • Product • Service • Market niche • Offer • Solve a problem • Unique habit • Guarantee • A way of doing business Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 10. #3 Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 11. Positioning is not what you do to a product; it is what you do to the mind of a prospect. Ries and Trout (1972) Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 12. Positioning Statement Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 13. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 14. Marketing Pillar #4 Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 15. Marketing Purpose Statement Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 16. Talking Logo Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 17. Core Marketing Message Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 18. Marketing Pillar #5 Content Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 19. Content That Builds Trust • Blogs • Social media • Reviews • Testimonials Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 20. Content That Educates • White papers • Webinars • FAQs • Success stories Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 21. The Sales Funnel Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 22. Know •Who and how •Advertising •Referrals Like •Website/blog •Reception •Newsletter Trust •Search •Expert content •Sales presentation Try •Webinar •Evaluation •Nurturing Buy •Service team •New customer kit •Finance/delivery Repeat •Post project survey •Cross selling •Quarterly events Refer •Results reviews •Partner intros •Peer2peer events Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 23. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 24. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom • Strategy • Differentiation • Positioning • Branding • Content Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 25. What Do You Think? Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom