innovative project of entrepreneurship

Slim Cola

In The Name Of Allah Who Is Most Gracious and Most
Merciful

Project On:

Slim Cola
(An innovative business)

Assigned by:
Sir Faheem Alam
Lecturer (Visiting)
Management Science Department

Submitted By:
Ghulam Abbas (38), Abdul Rehman (32), Farhan Yousaf (36)

Shahid Mushtaq (48) Muhammad Rizwan (45)

MBA (Morning)

Semester IV

University of Education
Lower mall campus Lahore
Page 1 of 29

Lower Mall Campus Lahore

Slim Cola

Acknowledgement
First of all we thanks to Allah almighty who enable us to
innovate this business project. After saying thanks to Allah we
are thankful to all our friends and faculty of management
science department who guide us to make this project.
We dedicate this project to university of education lower mall
campus and all the students of management science departments
in entire world.

Lower mall campus Lahore Page 2 of 29

Slim Cola
Overview ....................................................................................................................................................... 4
Industry Statistics .......................................................................................................................................... 5
Our Vision...................................................................................................................................................... 5
Our Mission ................................................................................................................................................... 6
Team: ............................................................................................................................................................ 7
Market Summary .......................................................................................................................................... 8
Opportunities ................................................................................................................................................ 9
SWOT ANALYSIS .......................................................................................................................................... 11
Problems ..................................................................................................................................................... 12
Solutions ..................................................................................................................................................... 13
Business Concept ........................................................................................................................................ 14
Competitor Analysis .................................................................................................................................... 15
Competitive Advantages ............................................................................................................................. 16
Technology .................................................................................................................................................. 16
Industrial Processing of Beverages ............................................................................................................. 17
Organizational Hierarchy and Supplier ....................................................................................................... 19
Financial Projections ................................................................................................................................... 24
Market Research Data ................................................................................................................................ 28
Summary ..................................................................................................................................................... 29


Slim Cola
Overview
We are producing beverage products (Slim Cola) which makes the human slim and smart. We
have ingredients included in our drink which help us to achieve our purpose. We projected to
lounge our product in international market because to look slim and smart is desire of majority of
people in this world. After using slim cola the result may as in following picture.


Slim Cola
Industry Statistics
Based in Lahore Pakistan, the slim cola company is one of the most quality conscious
manufacturers and suppliers of beverage products including slim cola and slim citrus.

We are going ahead with to serve optimally hygienic beverage products on affordable rates. We
strictly follow the business ethics and make every possible effort to maintain Top Quality in our
products. Last but not the least, we are committed to provide right product at right cost with
delivery in right time as well.

All our products are manufactured strictly in bio clean room to keep them bacteria free. Our keen
eye on quality has helped us to maintain good hygiene and excellent quality in our entire
production. We also endeavor to maintain natural taste in our products.

Our Vision
"Slim Cola’s responsibility is to continually improve all aspects of the world in which we operate
- environment, social, economic - creating a better tomorrow than today."
Our vision is put into action through programs and a focus on environmental stewardship,
activities to benefit society, and a commitment to build shareholder value by making Slim Cola a
truly sustainable company.


Slim Cola
Our Mission

Our mission is to be the world's premier consumer Products Company focused on
convenient beverages. We seek to produce financial rewards to investors as we
provide opportunities for growth and enrichment to our employees, our business
partners and the communities in which we operate. And in everything we do, we
strive for honesty, fairness and integrity.


Slim Cola

Team:

Board of directors: Shareholder: Partners:

 Skeena Khalid  Shaokat Ali  Farhan yousaf
 Asghar Kent  Amir haider  Ghulam Abbas
 Bilal Bajwa  Atif Aslam  Shahid Mushtaq
 Ghulam Haider  Robeena Khalid  Abdul Rehman
 Imran Hashmi  Bushrah Tariq  Rizwan Batti
 Pervez naz  M Jamil
 M nazir khan
 Allah Dittah
 Mrs. Surayya ahmed


Slim Cola
Market Summary

Our target market are multicultural men and women ages 18 – 38 years who desire to maintain a
healthy lifestyle, achieve their ideal figure, and look to dieting as their solution.

Primary Market:
Our primary target market consists of men and women ages 27 – 38 years. These of all races are
targets within this market, and those women who are housewives are of major importance. In
addition to that, they are concerned with their appearance, health, physical presence, and societal
perception. Based on our research, these women strive to be strong influences within their
respected communities by running the household, and most importantly, maintaining their
beauty. Weight loss devices are still a relatively new idea, and there are very few choices
among brands. Weight loss devices are, however, perceived as innovative and promoters of a
positive lifestyle. Women will have access to slim cola at local grocery stores.

Secondary Market:
Our secondary market consists of multicultural men and women ages 18 – 26 years. These
people are looking to regain their former figures and improve their appearance and health. They
fall just below the target market and have high potential of becoming primary targets. These
women idolize such celebrities as those depicted in our advertisements endorsing slim cola.
Essentially, slim cola is likely to become their ideal dieting solution.

Undeveloped/Potential Market:
Our undeveloped/potential market consists of minority women ages 18 – 38 years. The
realization of how lucrative this market can be has become apparent in the past few years. By
advertising in Magazine (among other minority themed periodicals), we hope to reach this vast
growing market. Also, these consumers are looking to improve their image in society, and be
considered natural consumers in congruence with the dominant white consumer society .Slim
cola hopes to break the social barrier within consumption and improve sales among all races and
ethnicities.


Slim Cola
Opportunities
 Products with an easy-to-feel effect, such as an energy boost, are likely to be more
successful (at least in the short term) than a product like omega-3 milk, which provides
an important nutrient but fails to give consumers instant gratification.

 Innovative packaging can also differentiate products and enable premium pricing.
Optimal Control, for one, uses “daily-dose” packaging, contributing to a significant
premium over regular products.

 Consumers need to grasp the health benefits associated with a given bottle in order to
appreciate its relevance and premium pricing. Manufacturers of slim cola need to
consider what actions they can take to better educate potential customers and provide this
level of understanding.

 Manufacturers must be able to target a niche, communicating a specific health benefit
linked to a common ailment or incorporating multiple desirable qualities into a single
product.

Disease prevention:

The government’s efforts to reduce healthcare costs by investing in disease prevention are
raising consumer awareness of the link between diet and health. As a result, some consumers are
switching to products they perceive to be healthier or more purposeful. The trend toward slim
cola can be seen in the carbonated soft drink market.


Slim Cola
What alternative opportunities can be penetrated or created?

Potential Advanced technology New or New or
opportunity underpenetrated underpenetrated food
health category category

Which companies are Which companies are Which companies are
creating technologies to providing products with seeking to extend
Identifying advance slim food health benefits not yet applications of known
key targets possibilities? Emerging adequately met by nutraceuticals to new
technologies may make current functional food subcategories?
functional foods more foods? Companies are Are there companies
effective or deliver more researching products that are trying to add
timely benefits. that will expand an nutraceuticals to foods
existing health benefit consumers eat
category or bring a new regularly?
benefit to the market.

Some companies are Some companies are Companies are
currently researching: currently researching the currently researching
immune system benefit the inclusion of:
 Technologies that category. That not only
Research enable the creation yogurt and dairy  Probiotics in
areas of more stable beverages, but also to beverages and
functional food juices, baked goods, drinking goods.
formulations. soups and coffee to
improve the body’s  Fibers in
 Technologies that defenses against disease beverages and
improve taste/smell. and infection. dairy products.

 Technologies that  Healthy oils in
remove grainy dairy products.
textures of fibers

Today, an outstanding product quality and, at the same time, optimum line efficiency are aimed
at. Consumer requirements, such as natural products and top quality are just as important as the
slim cola manufacturer’s request for utmost flexibility of the Production process. In addition,
profitability, and therefore, optimum line efficiency are factors of utmost importance. The
steadily reduced product cycles represent another special challenge, as the new recipes must be
implemented quickly and at low cost. This requires sophisticated and well-coordinated systems
for slim cola production


Slim Cola
SWOT ANALYSIS

STRENTH:
 Knowledge. Our competitors are retailers, pushing boxes. We know systems, networks,
connectivity, programming, all the VARs, and data management.
 Relationship selling. We get to know our customers, one by one. Our direct sales force
maintains a relationship.
 History. We've been in our town forever. We have loyalty of customers and vendors. We
are local and also go to international.

WEAKNESSES:
 Costs. The chain stores have better economics. Their per-unit costs of selling are quite
low. They aren't offering what we offer in terms of knowledgeable selling, but their cost
per square foot and per dollar of sales are much lower.
 Price and volume. The major stores pushing boxes can afford to sell for less. Their
component costs are less and they have volume buying with the main vendors.
 Brand power. Take one look at their full page advertising, in color, in the Sunday paper.
We can't match that. We don't have the national name that flows into national advertising.


Slim Cola
OPPORTUNITIES:
 Local area networks. LANs are becoming commonplace in small business, and even in
home offices. Businesses today assume LANs as part of normal office work. This is an
opportunity for us because LANs are much more knowledge and service intensive than
the standard off-the-shelf PC.
 The Internet. The increasing opportunities of the Internet offer us another area of
strength in comparison to the box-on-the-shelf major chain stores. Our customers want
more help with the Internet, and we are in a better position to give it to them.
 Training. The major stores don't provide training, but as systems become more
complicated, with LAN and Internet usage, training is more in demand. This is
particularly true of our main target markets.
 Service. As our target market needs more service, our competitors are less likely than
ever to provide it. Their business model doesn't include service, just selling the boxes.

THREATS:
 The computer as appliance. Volume buying and selling of computers as products in
boxes, supposedly not needing support, training, connectivity services, etc. As people
think of the computer in those terms, they think they need our service orientation less.
 The larger price-oriented store. When we have huge advertisements of low prices in
the newspaper, our customers think we are not giving them good value

Problems
The environment has always been ignored by most of the industries over many decades but
because of the serious consequences it made now it is taken as a serious issue and now annual
reports are prepared on every company’s environmental risks.
Some of the current issues the slim cola is now facing include increased demand for variety and
innovation, governmental regulation on quality, product traceability, low profit margins and the
need for shelf life management.
The environmental risks include the following energy use, emission of greenhouse gases, Water
use and waste water generation, organic residues and packaging residues.
Besides of these some of challenges which industry face

 Variable customer requirements
 Ever-changing schedules and shorter production runs
 Short 'shelf life' of raw food materials
 Customers want more variety and innovation
 Faster cycle times and more communication
 Supply chain collaboration with other bottle manufacturers and distributors is critical
 Increased levels of regulation in the form of quality, documentation and traceability

Slim Cola
Solutions
Solutions & Technologies has developed dedicated solutions to help the industry meet its
obligations in terms of health, environmental and financial issues.

Treatment technologies compliant with the most stringent disinfection and purification
specifications ensure the production of safe water
Prevention of Legionella and management of health risks through our preventive
solutions and complete treatment programs to secure water treatment plants and cooling
towers
Treatment of effluents and fats using a wide range of technologies designed to
guarantee that environmental regulations are met for effluent discharge
Management of sludge services. Ranging from the optimization of water treatment
plants through to sludge disposal, our cutting-edge technologies reduce the amount of
sludge produced and facilitate its reuse
Carbon & Water efficient integrated solutions, optimization of Energy and Chemicals
consumption

Engineering Change Control:

Engineering Change Control (ECC) enables you to improve and continue to maintain the
management of engineering changes to your products. The Engineering Change Order process is
a workflow type subsystem, intended to replace the paper trail that typically accompanies any
changes to product design data. When the product is under the control of ECC, any maintenance
to a bill of material and/or routing of the product can be accomplished only by means of a current
ECO.

Material Variability and Dynamic Formula Adjustment:

Manufacturers have significant variance in their products from one raw material receipt to
another up to the final product. SYSPRO’s system will be to capture material variability, on a
lot-by-lot basis, easily adjusting formulas and recipes while ensuring excellent overall quality.
This flexibility will enable the manufacturer to use materials in the most effective manner
enabling considerable cost savings.

Low-Cost Manufacturing:

The Manufacturing suite of applications allows a manufacturer to keep their finished goods in
inventory at an absolute minimum. The system will allow for improved decision making based
on what's scheduled and what's running, capacity, resources, labor, work orders, overloads,
skills, potential problems, set-up, tear down and pegging. This in turn will allow the


Slim Cola
manufacturer to make informed decisions on where to make the product, using which resources
and specify sequence scheduling thereby improving throughput.

Customer Service Management:

The Customer Relationship Management (CRM) suite of applications will enable manufacturers
to increase revenues and client satisfaction through optimal client management. The CRM
solution is designed to offer all the key components of business management in one simple
module combining customer contacts, marketing, sales, customer service, Help Desk, and after
market service and repairs. CRM allows everyone to share the same information putting people
in the center of the enterprise with a 360 degree view of the marketing, sales, order fulfillment
and accounting transactions.

Business Concept

We are making slim cola drink for the fat person who wants to lose their weight. it’s a different
from other drinks like (Pepsi, coke, sprite, sting so on) because this not only provide just
refreshment, joy, taste but also reduce weight which new innovative feature not given by other
companies. the customer whose weight is much more from expectation buy slim cola and also
that at the reasonable price without any side effect with new technology. we sell our product
locally but our plan to stand globally

Marketing positioning Local marketing strategy enables slim cola to listen to all the voices
around the world asking for beverage that span the entire spectrum of tastes and occasions. slim
cola are determined not only to make great drinks, but also to contribute to communities around
the world through our commitments to education, health, wellness, and diversity.

Slim cola serve its product using mass marketing technique, which obliviously falls in
undifferentiated marketing and undifferentiated marketing means no segmentation but there are
minor factor on which we can say that the slim cola segment its product and then target the
consumer somehow.

Growth is main objective. They look forward for expanding and growing in different market and
making a variety in their product line.


Slim Cola
Competitor Analysis
We deem coca cola as our major competitor. Following is the analysis with our competitor the
coca cola company:

vs
Flavor:
We have only cola and citrus but coca cola has juices and mineral water too.

Carbonation:
If you are comparing the original Coca-Cola and the original slim COLA, Coca-Cola has 1 gram
less carbonation than slim cola.

Slimness:
By using the slim cola the humans become slim and smart while other coals lack this quality

Bottle design:
We have colorful and attractive bottle designs but the bottles of coca cola are simple.

Taste:
Because we lounge our product for slimness we use less sugar than coca cola which differentiate
the taste.

Demand:
Demand of the product is not fulfill by the coca cola we will capture the right demand for
product.


Slim Cola
Competitive Advantages
 We have ingredients in our drink which make the humans slim and smart.
 We minimize the lead time.

Technology
About Machinery:
Quick Details
Place of Origin: Jiangsu China
Brand Name: Hongma Model Number: DCGF
(Mainland)
Processing Types: Carbonated Usage: Coce cola production
Processing: Filling Machine
Beverage line
Condition: New Operation: Easy Guarantee: One year
Capacity: 2000-15000bph Certificate: CE and ISO
Packaging & Delivery

Carbonated soft drink filling machine
1.Fully automatic.
2.Long service time.
3.SS304, SS316
4.Capacity:2000-15000bph


Slim Cola
Industrial Processing of Beverages
Production of Beverages:

The production of the beverages starts from the preparation of simple syrup. The simple syrup is
prepared by making a solution of sugar and water; the combined product is well stirred in the
mixing machine with the aid of agitator. The simple syrup is then taken via pipes into another
mixing machine in the compartment called “Syrup Room”. Here the syrup is added to
concentrate in order to prepare the refined syrup. The addition of simple syrup and the
concentrate gives the soft drink otherwise known as the beverage. The type of the concentrate
(flavor) added to the simple syrup gives the corresponding beverage. The final beverage is
prepared by diluting the mixture with carbonated water and then bottled. Prior to the bottling of
the carbonated beverage, the bottles are subjected to through sanitation processes; the carbonated
beverage is filled accordingly into the bottles of various volumes. Subsequently, the bottles are
corked, labeled and stored into crates.

BEVERAGE PRODUCTION CYCLE

Water Sugar Syrup
Purification
nn

Carbonation Concentrate Bottling

Syrup Preparation:

Syrup is one of the most important ingredients of the carbonated drinks that is added to the drink
to give it a sweet taste add Citrimax and Chrome Mate. Sugars from the warehouse are placed in
the sugar bunkers and are then transferred to the dissolving tanks. In dissolving tank sugar is
mixed with water at a temperature of about 85°C and 800-1500 mPa pressure. The syrup is then
transported to activated carbon tank where the color and smell of the syrup is removed by the
action of carbon. To remove the carbon present in the syrup carbon filtration is done in hot pre-
coat filter. The syrup is then transferred to buffer tank and through heat exchanger (where its
temperature is dropped to 15-20°C) the final syrup is stored in the storage tank.


Slim Cola

SYRUP MANUFACTURE PROCESS

SUGAR ACTIVATED Buffer Tank
WAHREHOUS CARBON
E

SUGAR Reaction Tank Heat
BUNKRE Exchanger

DISSOLVING Hot Pre-coat Storage Tank
TANK 80o C Tank (15 - 20°C)

Carbon dioxide and Carbonation:

As discussed before, Carbonated Drinks are combination of carbonated water and syrups. Water
is carbonated by passing carbon dioxide under pressure through water. It is colorless, nontoxic
and inert gas.


Slim Cola
Organizational Hierarchy and Supplier

Organizational Hierarchy:

Managing
director

General General General
General
manger Manager Manager
Manager
sales and Finance Operations
technical
marketing

Sales &
Manager marketing Manager Manager
department finance
production administrat
-ion

Manager Research
Manager
quality and
MIS
control development Manager
department legal

Manager
accounts/
Manager
audit
personnel

Manager
maintenance


Slim Cola

Suppliers:

INGREDIENT SUPPLIERS
 E.A. Weber & Co.
 Autocrat Coffee & Extracts
 American Color Research Center, Inc.
 Pulpa - The Brazilian Fruit Company
 RIO Syrup Company, Inc.
 Occidental Flavors Inc.
 Scientific Food Solutions LLC

EQUIPMENT/MACHINERY SUPPLIERS
 Triple-B Truck Body Co.
 Gardner Denver Corporation
 Water Management Group, Inc.
 ALLIEDFLEX Technologies, Inc.

COMPUTER SERVICES
 Insight Distribution Systems
 Global Beverage Group

OTHER

 BF Printing
 New Vibrations, Inc. - Bottle Carriers


Slim Cola
Marketing Plan
Marketing Mix:

Product:

Slim cola is for people who want to lose weight and don't know where to start. It has customized
meal plans, expert advice; and weight loss tools. Slim cola believes that one size does not fit
all. The Slim cola plan

 Combine lunch (turkey sandwich) with a slim cola.
 Snack on an apple, 1/2 grapes, 1/2 banana, 1 mini-bag light popcorn.
 Dine with sensible meals.
Ingredients:

 Carbonated water
 Sugar
 Caffeine
 Phosphoric acid
 Caramel color (E150d)
 Natural flavorings
 Citrimax and Chrome Mate
Slim Cola
Slim Cola

Product Benefits:

 Flavor variety
 Nutritious (24 vitamins and minerals)
 Agreeable taste
 Quick and easy

Slim Cola
 Encourages healthier lifestyle
 Lose weight the health way
 Convenient
 Availability in local grocery stores
 Energy to perform all household chores
 Keep slim figure without extreme exercise

Slim cola provide in different size like

SSRB (Standers size returnable bottle)

LRB (Litter returnable bottle)

NRB (No return bottle) or disposable bottle

PET (1.5 Litter plastic bottles)

CANS (tin pack 330 ml) packing: Coca Cola products are available in different packing

24 regular bottle shells

6 bottle pack for 1.5 pets

Price:

Taking competition into consideration slim cola provides its product at an affordable price to the
customer in the market and no compromise on quality is made. Because of such competitive
price it is also catering to the middle class & lower middle-class.

Size of Slim Cola Price (Rs.)
Regular bottle 15

Non returnable or disposable bottle 35

1.5 liter bottle 70

Slim Cola cane 35


Slim Cola

Place:

We want globalization in near future. Recently we adopt the policy to meet the right demand of
the customer therefore; we make available Slim Cola in every shop.

Promotion:
Slim cola adopts various advertising and promotional strategies to create an increased demand in
the market by associating with life style and behavior and mainly targeting value based
advertising. Slim cola uses CSR as its marketing tool to gain emotional benefits in consumers
mind. It has many brand ambassadors like Shahrukh khan, Reema Khan. It allows price
discounts and allowances to distributors and retailers in order to push more products into the
market. It employs both push strategy through promotions and pull strategy through
advertisements and campaigns.

Slim Cola

Real taste of life


Slim Cola
Financial Projections
Set up cost:

Plant and equipment
Equipment PKR 150,000
Vehicles PKR 1,200,000
Telecommunications PKR 33,000
Computers and software PKR 100,000

Starting operations
Advertising and promotion PKR 250,000
Raw materials and supplies PKR 500,000
Working capital PKR 10,000,000

Start-up capital
Equity investment PKR 32,900,000
Borrowings PKR 5,000,000
Total PKR 37,900,000
The result
Total set-up costs PKR 12,381,000
Surplus funds PKR 25,519,000
Borrowings required 0

Break Even Analysis:
Average selling price per unit PKR 20
Average cost of each unit PKR 15
Gross profit margin 25%
Fixed costs PKR 529,800
Dollar sales to break even PKR 2,119,200
Number of unit sales to break 105,960
even


Slim Cola
Income Statement:
Sales

Sales (invoiced) PKR 1,500,000.00
Cost of goods sold PKR 850,000.00
Gross profit PKR 650,000.00
Expenses

Accounting fees PKR 20,000.00
Advertising PKR 25,000.00
Bank charges PKR 12,000.00
Bank interest PKR 25,500.00
Depreciation PKR 32,900.00
Electricity and gas PKR 100,000.00
Equipment hire/lease
Insurance PKR 3,000.00
Legal fees PKR 12,000.00
Motor vehicle expenses PKR 35,000.00
Postage, telephone and fax PKR 6,000.00
Stationery PKR 3,400.00
Rent PKR 120,000.00
Repairs and maintenance PKR 5,000.00
Security
Sundries
Superannuation
Transport/courier costs
Wages PKR 125,000.00
Workers compensation PKR 5,000.00

Total PKR 529,800.00
Result

Net profit PKR 120,200.00
Gross profit margin 43%
Net profit margin 8%


Slim Cola
Balance Sheet:
Assets

Current assets PKR 27,688,500.00
Cash PKR 24,188,500.00
Petty cash PKR 90,000.00
Accounts receivable PKR 500,000.00
Stock PKR 1,200,000.00
Short-term investment PKR 250,000.00
Prepaid expenses PKR 60,000.00
Long-term investment PKR 1,400,000.00

Fixed assets PKR 9,219,000.00
Land PKR 2,000,000.00
Buildings PKR 2,100,000.00
Improvements PKR 500,000.00
Equipment PKR 3,299,000.00
Furniture PKR 120,000.00
Motor/vehicles PKR 1,200,000.00

Total assets PKR 36,907,500.00
Liabilities

Current liabilities PKR 3,507,500.00
Accounts payable PKR 3,500,000.00
Interest payable
Taxes payable
Income tax
Sales tax PKR 7,500.00
Payroll accrual

Long-term liabilities PKR 33,400,000.00
Borrowings PKR 500,000.00
equity PKR 32,900,000.00

Total liabilities PKR 36,907,500.00
Net assets PKR -
Owner's equity Does not balance by $120,200

Retained earnings
Current year earnings PKR 120,200.00
Total equity (should equal net assets) PKR 120,200.00


Slim Cola

Cash Flows Statement:

Starting cash position PKR 25,519,000.00
Incoming
Cash sales PKR 1,000,000.00
Collections from accounts
receivable
Other cash receipts PKR 500,000.00
Total PKR 1,500,000.00
Outgoing

Fixed costs PKR 280,000.00
Administration PKR 120,000.00
Marketing PKR 125,000.00
Operations PKR 35,000.00
Variable costs PKR 63,000.00
Administration PKR 10,000.00
Marketing PKR 50,000.00
Operations PKR 3,000.00
Total PKR 343,000.00
Result

Change during month PKR 1,157,000.00
Closing cash position PKR 26,676,000.00


Slim Cola
Market Research Data
Water is an essential need of the human body. Most of the biological functions are based on
appropriate consumptions of water per day (eight glasses for a normal human being). Its shortage
(Dehydration) leads to problems like malfunctioning of kidney and excretion problems etc. slim
coal is developed as an alternate to meet the body’s fundamental requirement for hydration.
The first commercial artificially carbonated water product dates back to late eighteenth century.
Recommended for the consumption of lemon juice and soda water for stomach, it was sold in
tightly corked glass bottles.
Early effervescent drinks were manufactured by mixing sodium bicarbonate solution with lemon
juice or lime juice. This mixture can cure scurvy and therefore became a very strong reason for
its use in on board a ship. Thus were used for medicinal pedigree to a greater or lesser extent.
Examples include quinine tonic water, used as a cure for malaria in tropical regions.
Slim cola is an effective natural formula to reduce obesity and weight by reducing caloric intake.
It is used as a replacement for a part of the total daily diet and provides all the basic daily
nutritional requirement of the body. It also helps in bringing down the upper limit of total
cholesterol and LDL- cholesterol to the normal rang. It is mainly composed of basic food
ingredients.

Project brief (Local/International perspective):
Obesity is the most common disorder of slimming diets at the present time and is the main cause
of many health problems like heart diseases, high blood pressure, diabetes and also kidney
diseases. The main reason of obesity is an imbalance between energy intake and Energy output
causing a large accumulation of fat in the body. In order to control obesity, caloric intake is
reduced while maintaining the daily nutritional requirements of the body. Currently in the local
market, most of the slimming diets available are pharmaceutical based with some kind of
medicines in them and not many food based diet are available. Moreover, most of the diets are
imported from different countries. Therefore, slim cola diet product is developed using low cost
raw materials without the addition of any kind of medicine. Hence it imparts no side effects.


Slim Cola
Summary

We are producing beverage products (Slim Cola) which makes the human slim and smart. We
have ingredients included in our drink which help us to achieve our purpose. We projected to
lounge our product in international market because to look slim and smart is desire of majority of
people in this world. Our target market are multicultural men and women ages 18 – 38 years who
desire to maintain a healthy lifestyle, achieve their ideal figure, and look to dieting as their
solution. We deem coca cola Company as our major competitor. Our expected gross profit
margin and net profit margin are 43% and 8% respectively. We use the hongma machinery for
our slim cola production.


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