Social Media Policy Creation and Implementation
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This document discusses developing a social media policy for a company. It begins with an overview of social media and the steps to implement a policy. It then discusses creating a social media policy, including what should be covered, how to develop it, and how to roll it out. Key topics addressed are why a policy is needed, who should create it, what to include, and best practices for implementing and managing social media according to the policy.
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Social Media Policy Creation and Implementation
- 2. Mic Adam Social Media activities • Awareness Building • Inventory Services • Policy Creation • Training • Monitoring • Market research
- 3. Agenda • Overview of social media • Steps to implementing social media • Social Media Policy
- 5. And there is more ...
- 6. Who has a social media policy?
- 7. What is social media? Vanguard Leadership March,2010 (c)
- 9. Social Media and Networking is of all ages! Classmates Facebook LinkedIn Twitter Ecademy
- 10. Source: Insites Consulting – 2012 Social Media is no longer for the happy few
- 11. Social Media in your company... Social networks are being blocked Social networks are open Approach, Policies & Monitoring are needed!
- 12. How do you get started without loosing your reputation?
- 13. Where are businesses today? You!
- 14. Social Media Policy/Guidelines 35 areas of interest
- 15. Start listening... Monitor Social Media
- 16. Step 7: Social Media Routine
- 17. Orchestrate Social Media? • Social Media Manager • Conversation Manager • Community Manager • Online Content Manager
- 20. Overview of legal framework • No specific social media legislation • Impact of general legislation • Labour law • Privacy law • Intellectual property law • Other laws (slander; stalking; etc.)
- 21. Topics • Policy or Guidelines? • Why do you need a policy? • Who makes the policy? • Perspectives of the policy? • How do you make a policy? • What needs to be in the policy? • How do you implement a policy?
- 22. Anatomy of a good policy
- 25. Best Practices
- 27. More video’s & policies? http://pinterest.com/micvadam /social-media-policy-video-s/
- 29. Need or want to discuss more about Social Media Policies!
Hinweis der Redaktion
- WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media
- Who is active on social media A. Personally vs Professionally B. On which platforms: Facebook – Twitter – LinkedIn – G+ - YouTube – Review sites – etc. C. Who has used Social media: Youtube – review sites – etc.
- Livecast – platform to stream video from (video podcast with content)MMO = massive multiplayer onlineMOG = Massive online gameMMORP = Massively multiplayer online role-playing game
- Another myth about social media
- We are seeing 2 types of behaviours of companies:Those who close down the access to social media (esp. Facebook, Twitter, Youtube, etc.)But sheep do escape... And then what.Thos who leave it open and have no rulesSetting up for disaster and discussions after the fact
- How you could your or your company’s social profile look like?