The introduction to social media policy creation

1. Social Media activities
• Awareness Building
• Inventory Services
• Policy Creation
• Training
• Monitoring
Mic Adam
• Market research

2. Agenda
• Social Media Policy Survey Overview
(Vanguard Leadership – October-November 2012)
• Steps towards a Social Media Policy
• Social Media Policies made simple

3. What we know!

4. Frequency of access
70
60
50 Daily
40 Weekly
30 Monthly
20 No account
10
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(c) Vanguard Leadership – Oct-Nov 2012

5. What is bound to happen?

6. And also this...

7. SoMePol @ companies
(c) Vanguard Leadership – Oct-Nov 2012

8. Employee Awareness of the SoMePol
(c) Vanguard Leadership – Oct-Nov 2012

9. Time for a poll!
Who has a social media policy?

10. Social Media Policy

11. Your idea of a Social Media Policy?

12. It can be different

13. And one step further...

14. These times are over... Mostly

15. Topics that need answering
• Legal Framework?
• Policy or Guidelines?
• Why do you need a policy?
• Who makes the policy?
• Perspectives of the policy?
• How do you make a policy?
• What needs to be in the policy?
• How do you implement a policy?

16. First, the legal framework…
• No specific social media legislation
• CAO 81 & 38
• “Wet op privacy” – (8/12/92)
• Impact of general legislation
• Labour law
• Privacy law
• Intellectual property law
• Other laws (slander; stalking; etc.)

17. Guidelines or Policy
• Policy is official and enforceable
• Control legal burden
• Cover HR items
• Identify risk
• Guideline is a suggestion and not enforceable
• Communication piece
• Motivate and inspire users (ambassadors)
• Create positive frame of mind

18. Who contributes to the policy?
And Why?
 Marketing
 HR
 IT
 Legal
 Mngt Team
 Employees
 Unions

19. How to create a social media policy?
• Social media policy creation
software
• http://socialmedia.policytool.net/
• http://socialpolicygenerator.com
• Social media policy examples
• http://socialmediagovernance.c
om/policies.php
• Write one your own

20. How Long Is your SMP?
6%
38%
1 page
2-3 pages
4+ pages
56%
(c) Vanguard Leadership – Oct-Nov 2012

21. Social Media Policy/Guidelines
35+ areas of interest

22. So
M
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om O De
pa ve fin
0
10
20
30
40
50
60
ny r v t
ie ion
So w s
M So
e
42,9
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ok Ac Me
es c
32,1
pe ou
Em rs nts
Em p o n
21,4
pl loy Ru
oy ee ls
ee R
28,4
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R u
es ide s
10,7
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Ti
57,1
ps Ch
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28,6
o' Tric
R s & ks
eq
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ue Don
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What content does the SM P focus on?
50
ce
ss
10,7
(c) Vanguard Leadership – Oct-Nov 2012

23. Anatomy of a good policy

24. Some examples

29. Key to success
Roll-out

30. How were they informed?
6% 0%
16%
40%
18%
20%
Not Intranet post Email Presentation Training Video

31. Roll-Out van een Sociale Media Policy

32. Best Practices

33. A good alternative!

36. Need or want to discuss more about
Social Media Policies!