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Kulak social media policy - print version
1. Mic Adam
Social Media activities
• Awareness Building
• Inventory Services
• Policy Creation
• Training
• Monitoring
• Market research
2. Agenda
• Overview
• Some words on privacy
• Implementatiion of Social Media
• Your Social Media Policy
• Social Media Monitoring
3.
4. A few words about privacy
Vanguard Leadership – Januari 2011
5. • Privacy isn't just about keeping things secret, it's
about respecting the context of communication
and not pushing peoples' communication out of
the context it was intended for. (Marshall
Kirkpatrick)
• The ability to control access to personal
information.
• Privacy used to be cheap but now it is a precious
good that is expensive to keep”- Sam Lessin
Privacy defined
Vanguard Leadership – Januari 2011
7. 7
Overview of legal framework
No specific social media legislation
Impact of general legislation
Labour law
Privacy law
Intellectual property law
Other laws (slander; stalking; etc.)
8. How do you get started
in Social Media without
loosing your reputation?
9. How do you implement sociale
media?
Awareness
Building
Inventory
Social Media
Policy
Training Monitoring
Goals,
Objectives,
strategy
Teams
Ambassadors
Project:
define –
roll-out
12. Social Media in uw organisatie...
Sociale Media wordt
geblokkeerd
Social Media is open
Richtlijnen/policies & Monitoring zijn nodig!
Vanguard Leadership – Januari 2011
17. Topics
• Policy or Guidelines?
• Why do you need a policy?
• Who makes the policy?
• Perspectives of the policy?
• How do you make a policy?
• What needs to be in the policy?
• How do you implement a policy?
19. What does such a policy look like?
Philosophy
Terms of service
Your Identity
Ownership
Disclaimers
Hardware and Software
Handling conflicts
Vanguard Leadership – Januari 2011
20. Philosophy
Terms of service
Your Identity
Ownership
Disclaimers
Hardware and Software
Handling conflicts
• 40% just press “I accept”!
• 15% read first line – 5 seconds
• 37% read briefly – 30 seconds
• 8% read carefully – 5 minutes
What does such a policy look like?
Vanguard Leadership – Januari 2011
21. Philosophy
Terms of service
Your Identity
Ownership
Disclaimers
Hardware and Software
Handling conflicts
What does such a policy look like?
Vanguard Leadership – Januari 2011
22. Philosophy
Terms of service
Your Identity
Ownership
Disclaimers
Hardware and Software
Handling conflicts
What does such a policy look like?
Vanguard Leadership – Januari 2011
23. Philosophy
Terms of service
Your Identity
Ownership
Disclaimers
Hardware and Software
Handling conflicts
What does such a policy look like?
Vanguard Leadership – Januari 2011
24. Philosophy
Terms of service
Your Identity
Ownership
Disclaimers
Hardware and Software
Handling conflicts
What does such a policy look like?
Vanguard Leadership – Januari 2011
25. Philosophy
Terms of service
Your Identity
Ownership
Disclaimers
Hardware and Software
Handling conflicts
What does such a policy look like?
Vanguard Leadership – Januari 2011
26. How to handle a crisis
Vanguard Leadership – Januari 2011
29. A minimalistic version
(a) Physicians should be cognizant of standards of patient privacy and confidentiality that must be maintained in all
environments, including online, and must refrain from posting identifiable patient information online.
(b) When using the Internet for social networking, physicians should use privacy settings to safeguard personal
information and content to the extent possible, but should realize that privacy settings are not absolute and that
once on the Internet, content is likely there permanently. Thus, physicians should routinely monitor their own
Internet presence to ensure that the personal and professional information on their own sites and, to the extent
possible, content posted about them by others, is accurate and appropriate.
(c) If they interact with patients on the Internet, physicians must maintain appropriate boundaries of the patient-
physician relationship in accordance with professional ethical guidelines just, as they would in any other
context.
(d) To maintain appropriate professional boundaries physicians should consider separating personal and
professional content online.
(e) When physicians see content posted by colleagues that appears unprofessional they have a responsibility to
bring that content to the attention of the individual, so that he or she can remove it and/or take other appropriate
actions. If the behavior significantly violates professional norms and the individual does not take appropriate
action to resolve the situation, the physician should report the matter to appropriate authorities.
(f) Physicians must recognize that actions online and content posted may negatively affect their reputations among
patients and colleagues, may have consequences for their medical careers (particularly for physicians-in-
training and medical students), and can undermine public trust in the medical profession.
Vanguard Leadership – Januari 2011
36. In the real world...
Vanguard Leadership – Januari 2011
37. What should you be listening for?
• Complaints
• Compliments
• Questions
• Leads and Inquiries
• Opportunity Conversation
Vanguard Leadership – Januari 2011
38. Types of social media monitoring
1. Own accounts
2. Business and brand monitoring
3. Market monitoring
4. Personal monitoring
Type of services
1. Free
2. Freemium
3. Payable
Vanguard Leadership – Januari 2011
Welcome
Who am I?
20 years of marketing (product and general marketing)
10 years of international sales
Me and social networking
Marketing strategy no longer works
Move towards face to face networking
Move towards social media
Livecast – platform to stream video from (video podcast with content)
MMO = massive multiplayer online
MOG = Massive online game
MMORP = Massively multiplayer online role-playing game
We are seeing 2 types of behaviours of companies:
Those who close down the access to social media (esp. Facebook, Twitter, Youtube, etc.)
But sheep do escape... And then what.
Thos who leave it open and have no rules
Setting up for disaster and discussions after the fact