A presentation on social media strategy for the Arkansas Association of Two-Year Colleges, focusing on building relationships with all target audiences.

1. Social Strategy
Building Relationships One Tweet At a Time
Monday, October 19, 2009

2. Communicating Today
Monday, October 19, 2009

3. Things are a bit different
Monday, October 19, 2009

4. Monday, October 19, 2009

5. Monday, October 19, 2009

6. 85% of college admissions offices report they
use at least one form of social media:
Monday, October 19, 2009

7. 85% of college admissions offices report they
use at least one form of social media:
61% social networking
Monday, October 19, 2009

8. 85% of college admissions offices report they
use at least one form of social media:
61% social networking
48% video blogging
Monday, October 19, 2009

9. 85% of college admissions offices report they
use at least one form of social media:
61% social networking
48% video blogging
41% blogging
Monday, October 19, 2009

10. 85% of college admissions offices report they
use at least one form of social media:
61% social networking
48% video blogging
41% blogging
36% message boards
Monday, October 19, 2009

11. 85% of college admissions offices report they
use at least one form of social media:
61% social networking
48% video blogging
41% blogging
36% message boards
16% podcasts
Monday, October 19, 2009

12. 85% of college admissions offices report they
use at least one form of social media:
61% social networking
48% video blogging
41% blogging
36% message boards
16% podcasts
10% wikis
Monday, October 19, 2009

13. Monday, October 19, 2009

14. UpTake now has 20 million consumer reviews
of the hospitality industry
Monday, October 19, 2009

15. UpTake now has 20 million consumer reviews
of the hospitality industry
Arkansas has 502,880 18+ Facebook users
Monday, October 19, 2009

16. UpTake now has 20 million consumer reviews
of the hospitality industry
Arkansas has 502,880 18+ Facebook users
Arkansas has more than 25,000 Twitter users in
Little Rock
Monday, October 19, 2009

17. Don’t Get Lost in the Crowd
Monday, October 19, 2009

18. What’s Your Goal?
Monday, October 19, 2009

19. Measurable Objectives
Specify an outcome (To increase, to
decrease, to maintain)
State the level of change (from 10% to
20%)
Set a target date (by December 2010)
Monday, October 19, 2009

20. What Is Your Objective?
Create awareness?
Encourage connection?
Inspire loyalty?
Create ambassadors?
Monday, October 19, 2009

21. “Strategy without tactics is the slowest route to
victory. Tactics without strategy
are the noise before the defeat.”
- Sun Tzu, The Art of War
Monday, October 19, 2009

22. Set Your Strategy:
How Are You
Getting There?
Monday, October 19, 2009

23. Monday, October 19, 2009

24. Who are you trying to reach? Parents?
Current students? Potential students? Alumni?
Business professionals? Area residents? Where
are these people online?
Go back to those goals and objectives. What
spells success for you?
What tools can you manage best with your
time and resources? What will be the best ROI
for you?
Monday, October 19, 2009

25. Monday, October 19, 2009

26. Relationship Building:
Monday, October 19, 2009
Two-Way Communication

27. Two-Way
Communication
Monday, October 19, 2009

28. Two-Way
Communication
Initiate conversation
Monday, October 19, 2009

29. Two-Way
Communication
Initiate conversation
Ask for feedback and response
Monday, October 19, 2009

30. Two-Way
Communication
Initiate conversation
Ask for feedback and response
Maintain dialogue and interaction with your
brand
Monday, October 19, 2009

31. Remember!
Monday, October 19, 2009

32. Long-term relationships
do NOT start with
short-term campaigns.
Monday, October 19, 2009

33. But short-term
campaigns are READILY
supported by
long-term relationships.
- Todd Defren, @TDefren
Monday, October 19, 2009

34. Things I’m Continually Learning
Monday, October 19, 2009

35. Be Real.
Monday, October 19, 2009

36. CharityWater.org
twitter.com/scottharrison
Monday, October 19, 2009

37. Post frequently and
consistently.
Monday, October 19, 2009

38. Arkansas Repertory Theatre
twitter.com/theRep
Monday, October 19, 2009

39. Be valuable.
Monday, October 19, 2009

40. QuickBooks
http://community.intuit.com/quickbooks
Monday, October 19, 2009

41. Listen. Listen.
And listen some more.
Monday, October 19, 2009

42. Southwest Airlines
twitter.com/SouthwestAir
Monday, October 19, 2009

43. Then Respond.
Monday, October 19, 2009

44. Dell’s IdeaStorm
www.ideastorm.com
Monday, October 19, 2009

45. Think beyond your doors.
Monday, October 19, 2009

46. Adobe
http://blogs.adobe.com/jnack/
Monday, October 19, 2009

47. Integrate Your Tools.
Monday, October 19, 2009

48. Whole Foods
http://blog.wholefoodsmarket.com
Monday, October 19, 2009

49. Whole Foods
www.wholefoodsmarket.com/video
Monday, October 19, 2009

50. Whole Foods
twitter.com/WholeFoods
Monday, October 19, 2009

51. Whole Foods Little Rock
twitter.com/WholeFoodsLTR
Monday, October 19, 2009

52. Make time to tweet.
Monday, October 19, 2009

53. Starbucks
twitter.com/Starbucks
Monday, October 19, 2009

54. General Motors
twitter.com/GMblogs
Monday, October 19, 2009

55. Embrace the negative
when it comes
(because it will).
Monday, October 19, 2009

56. Whole Foods CEO Blog
www.wholefoodsmarket.com/blog
Monday, October 19, 2009

57. Monday, October 19, 2009

58. Monday, October 19, 2009

59. Monday, October 19, 2009

60. Monday, October 19, 2009

61. Monday, October 19, 2009

62. Engage. Engage.
Engage.
Monday, October 19, 2009

63. Buy a handheld
camcorder.
Monday, October 19, 2009

64. Measure.
Monday, October 19, 2009

65. Communiversity
www.communiversity.com
Monday, October 19, 2009

66. Unigo
www.unigo.com
Monday, October 19, 2009

67. College Prowler
www.collegeprowler.com
Monday, October 19, 2009

68. Campus Buddy
www.campusbuddy.com
Monday, October 19, 2009

69. Rate My Professors
www.ratemyprofessors.com
Monday, October 19, 2009

70. The College Blog Network
www.thecollegeblognetwork.com
Monday, October 19, 2009

71. STuVu
www.stuvu.com
Monday, October 19, 2009

72. YouTube EDU
www.youtube.com/edu
Monday, October 19, 2009

73. The University Review
www.theuniversityreview.com
Monday, October 19, 2009

74. Higher-Education
Case Studies
Monday, October 19, 2009

75. Wittenberg University
www9.wittenberg.edu/wittnation
Monday, October 19, 2009

76. University of Minnesota Carlson MBA Program
twitter.com/CarlsonMBA
Monday, October 19, 2009

77. Smith College
www.facebook.com/smithcollege
Monday, October 19, 2009

78. Capital University
www.willyou.capital.edu
Monday, October 19, 2009

79. Olivet Nazarene University
www.seewhatsonu.com
Monday, October 19, 2009

80. Random Resources
Monday, October 19, 2009

81. Beth Kanter’s Nonprofit Social Media Blog
http://beth.typepad.com/beths_blog
Monday, October 19, 2009

82. Mashable
www.mashable.com
Monday, October 19, 2009

83. KDPaine’s PR Measurement Blog
http://kdpaine.blogs.com
Monday, October 19, 2009

84. Brian Solis
www.briansolis.com
Monday, October 19, 2009

85. Forrester Research “Groundswell” Blog
http://blogs.forrester.com/groundswell
Monday, October 19, 2009

86. Todd Defren’s PR-Squared Blog
www.pr-squared.com
Monday, October 19, 2009

87. HootSuite
www.hootsuite.com
Monday, October 19, 2009

88. TweetDeck
http://tweetdeck.com/beta/
Monday, October 19, 2009

89. Monday, October 19, 2009

90. Monday, October 19, 2009

91. Natalie Ghidotti, APR
@ghidotti
natalie@ghidotticommunications.com
Monday, October 19, 2009