Contact me via http://www.GerritHeijkoop.com or @GHeijkoop Seminar at the Digital Marketing Summit of the IT Solutions Expo Göteborg. Title: Stop killing Social Media! Speaker: Gerrit Heijkoop, Executive Partner & Speaker at How Can I Be Social (HCIBS) Location: Svenska Mässen, Göteborg, Sweden Date: 4 Mar 2015, 15:00 - 15:45 Description: Energizing and interactive session by Gerrit Heijkoop of How Can I Be Social (HCIBS). He will share his insights, tips and tricks on how to be successful in today’s bottom-up business world. Join him on his quest to stop marketers from Social Media advertising. These will be mixed with exercises to let you share your experiences, ask questions and apply new insights to your own situation.

1. Stop killing Social Media!
How Can I Be Social?

3. Have you been active
with #ITSolutions
on Social Media?

4. Have you been active
with #ITSolutions
on Social Media?

5. Photos, Questions and Findings
Twitter & Instagram:
@GHeijkoop
#ITSolutions

6. Photos, Questions and Findings
Twitter & Instagram:
@GHeijkoop
#ITSolutions

7. Do not just ‘paste’ Social Media icons!

8. Do not just ‘paste’ Social Media icons!

9. Always add a ‘purpose’ or assignment

10. Photos, Questions and Findings
Twitter & Instagram:
@GHeijkoop
#ITSolutions

11. question

12. Have you been to
a Social Media
seminar before?

13. Where do
you stand?

14. “I am doing pretty
well on Social Media”
Agree
Disagree

15. “I am doing pretty
well on Social Media”
Agree
Disagree
1. Why are you standing where you are standing?
2. What would you need to move further to the right?

16. story

21. Lessons #Haren
1. Power of networks
2. User generated content
3. Access to mass media
4. Community takes action

22. Lessons #Haren
1. Power of networks
2. User generated content
3. Access to mass media
4. Community takes action

23. why

25. Dealing with an ‘audience of audiences’

26. Every interaction creates a ripple effect!

27. 300 x 300 =
90.000
300
Let’s do some math …

28. That’s a full Wembley Stadium/individual!
Image:
h)p://www.football3cketpackages.com

29. Why should you be social?
1. People are connected
2. …

30. change …

32. People are shielding themselves from
traditional push marketing messages!

33. Why should you be social?
1. People are connected
2. People are turning away from
traditional marketing media

34. how

35. What do you find
most annoying on
Social Media?
#question

36. Image
Kant
May you live your life
as if the maxim of
your actions were to
become universal law
Immanuel
Kant

37. Image
Kant
Don’t do anything to
others which you
don’t want to
experience yourself!
Immanuel
Kant

38. change …
Not a ‘digital billboard’…
… but a ‘virtual bar’!

40. AIDA still exists…
Attention Interest Desire Action Share

41. change …
Stop talking to them …
… give them some-
thing to talk about!

42. Facilitate!

43. example 1

45. example 1
Translation: “chili has peppers, but we have mills”

46. example 1

51. example 2

52. We all suffer from ‘information overload’!

56. Pictures of what?

57. Social ME-dia

58. You never throw away a picture of yourself

59. “Me and …?”

64. What does your
community want to
talk ‘about’?
#exercise

65. what

66. If you get my attention... be relevant!

67. Learn
Love
Laugh
Location
5×L

69. Learn
Love
Laugh
Location
5×L

70. How-­‐Can-­‐I-­‐Be-­‐Social.com
|
@hcibs
|
facebook.com/hcibs
|
hcibs.tv
Learn
Love
Laugh
Location
5×L

71. Listening:
You have one mouth
and two ears; there is
a reason for that!

74. now …

75. #reflection
apply to
your own
situation

76. Before we go …

77. 3 Sentence Summary
1. Don’t do anything to others which
you don’t want to experience yourself!
2. Stop talking to them,
give them something to talk about!
3. You have one mouth and two ears;
there is a reason for that!

78. Save €4,99 on e-book:
send an e-mail now to
gerrit@hcibs.com
you will receive link for a free download

79. Gerrit Heijkoop
How Can I Be Social (HCIBS)
Twitter: @GHeijkoop #ITSolutions
Facebook: /Gerrit.Heijkoop
E-mail: Gerrit@hcibs.com

80. Stop killing Social Media!
How Can I Be Social?