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1. Social Media
for Meetings & Events
Gerrit Heijkoop - Triqle Event Intelligence
Ruud Janssen - TNOC
Miguel Neves - IMEX Exhibitions
Gerdie Schreuders - Live Online Events
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2. Questions, learnings, feedback etc. :
#FRESH12
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3. Structure of our meeting
INTRO-
DUCTION
KEY
IDEAS
SOCAL MEDIA
IN PRACTICE
IMEX
CASE
REFLECTION
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4. Part 1 : Introduction
1. “check in”
2. where do you stand?
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5. “check in”
1. your name
2. your current physical
feeling or emotion
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6. Post questions and feedback via #FRESH12 1/16/2012 6

7. Where do
you stand?
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8. disagree agree
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9. disagree agree
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10. Before we start …
1. knowledge
2. skills
3. attitude
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11. Post questions and feedback via #FRESH12 1/16/2012 12

12. Part 2 : Key ideas
1. #Communication
2. #Attitude
3. #Relevance
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13. Social Media = #communication
1. Why?
2. Who?
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17. Why do you #communicate?
Meetings & Events
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18. Why do you #communicate?
Marketing Customer service
Sales Business Intelligence
Meetings & Events
Procurement Customer relations
Operations Marketing
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19. Why do you #communicate?
Marketing Operations Business
Customer Intelligence
Sales
service Customer
Procurement relations
Business
Operations Intelligence Marketing
before during after
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20. Who?
existing online
network network
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21. How to find your online audience?
1. Feed e-mail addresses
2. Search!
3. Dare to ask
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22. An #attitude for succes:
#daretogive
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23. Part 2 : Key ideas
1. #communication
2. #attitude
3. #relevance
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24. How to write #relevant updates:
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25. How to write #relevant updates: 5 x L
Learn
Love
Laugh
Location
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26. Part 3 : Social Networks in practice
1. #dare-to-ask
2. #dare-to-give
3. #communities
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27. “How can I …
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28. Part 4 : IMEX Case
By Miguel Neves
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51. Part 5 : Reflection
1. #intentions
2. #future
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52. DO NOT WRITE
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53. Please contact us:
Gerrit Heijkoop Ruud Janssen
@gheijkoop @ruudwjanssen
Miguel Neves Gerdie Schreuders
@miguelseven @gerdie
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54. Social Media
for Meetings & Events
Gerrit Heijkoop - Triqle Event Intelligence
Ruud Janssen - TNOC
Miguel Neves - IMEX World Wide Exhibitions
Gerdie Schreuders - Live Online Events
Post questions and feedback via #FRESH12 1/16/2012 55

55. Stel vragen en geef feedback via @triqle 1/16/2012 56
#NCCE11