Contact us via http://How-Can-I-Be-Social.com or @hcibs How Can I Be Social (HCIBS) shares inspiration by facilitating meaningful conversations & online publications. Slides were used at MPI European Meetings & Events Congference (#EMEC13 ), Montreux, Swiss on January 28th, 2013 with Gerrit Heijkoop & Donald Rooos of How Can I Be Social (HCIBS) as part of the MPI Educational sessions. Title: How Can I Be Social - A Case Study of MPI's EMEC Social Scenario Speakers: Gerrit Heijkoop, Executive Partner, and Social Network Consultant for Events & Conferences and Donald Roos, Chief Design Officer at How Can I Be Social (HCIBS) Date/Time: 28 Jan 2013, 10:45-12:15 Location: Auditorium Stravinski / Level 5 / 2m2c Montreux Music & Convention Centre This Session Earns Attendees 1.5 CEU credits. Seminar Details: Gerrit Heijkoop and Donald Roos will take you on a journey that will grow your confidence in how to approach new social technologies when organizing your next meeting or event. During this interactive session they will help you understand the new ‘ground rules’ of online Social Networking. They will explain why Social Media are such powerful tools around live events and meetings. Based on the real-time case example of EMEC13, Gerrit and Donald will guide you through several ‘Social Scenarios’. A ‘Social Scenario’ is a combination of a storyline, tools and operations, specifically designed to support a certain business process. This will make it easier for you to determine whether you should consider Social Media at all for your next meeting or event, which resources you need, what to do with them and how to get results. Learner Outcomes: 1. Reflect on your own experiences with online networking technologies so far 2. Share your learnings, fears and questions with other session participants 3. Collect some very practical tips to implement in your own meetings About Donald Roos: Since January 2012 How Can I Be Social (HCIBS) creates smart scenarios to help you use Social Networks in an efficient and effective way. Combining technology, stories and creative design to generate more value, with less effort! You might have heard about them before as the co-founders of Triqle Event Intelligence, which developed the award-winning software platform “What’s On?”. This online tool allows you to reduce your CO2 footprint by eliminating the use of paper, while at the same time increasing the interaction and engagement with the attendees of your next event Donald Roos (1978) has a background as graphic designer and is still part-time lecturer at the Royal Academy of Arts in The Hague. Entrepreneur since 2001, specialized in designing effective online and offline communication around live events since 2009. His strength as a designer helps him determining the sense and nonsense of Social Media and online technologies.

3. How Can I Be Social?
Casestudy of MPI EMEC’s Social Scenario

5. Twitter: @HCIBS
Facebook: /HCIBS
Photos, Feedback and Findings

6. Questions?
www.sendc.com
Login: HCIBS

7. Why?
How?
What?

10. Structure of this session
1. Explore & self-reflection
2. Social Media Checklist
3. Sourcing the crowd

11. Where do
you stand?

12. “I am doing pretty
well on Social Media”
Disagree Agree

14. “Have you been active
on the #EMEC13 Social
Media channels yet?”

15. How come you did?
or
How come you did not?

16. Opportunities vs Barriers

17. How Can I Be Social?
Checklist for your own Social Scenario

19. Technology
Internet Devices Accounts Tools

22. Technology
Internet Devices Accounts Tools

23. Technology
Internet Devices Accounts Tools

24. Choose your accounts wisely
facebook.com/MPIEMEC
twitter.com/MPI_EMEC
youtube.com/MPIHQ
facebook.com/MeetMrHolland
twitter.com/MeetMrHolland
youtube.com/MeetMrHolland

25. Technology
Internet Devices Accounts Tools

26. Choose your favourite weapons:

28. Social Identity
Design Hash-tag Online Offline
presence intergration

31. Social Identity
Design Hash-tag Online Offline
presence intergration

32. Your #hash-tag = “Virtual Venue”
 Short
 Unique
 Predictable
 Easy
 Recognizable

33. Social Identity
Design Hash-tag Online Offline
presence intergration

35. Social Identity
Design Hash-tag Online Offline
presence intergration

38. People
Roles Training Coordination Network

40. People
Roles Training Coordination Network

41. People
Roles Training Coordination Network

44. People
Roles Training Coordination Network

47. Content
5xL
Stories Photos Relevance Occasions

48. Tell stories by building suspense
Once upon a time …
… daunting challenge …
… near miss …
… ‘Deus ex machina’ …
… happily ever after!

51. Content
5xL
Stories Photos Relevance Occasions

53. Content
5xL
Stories Photos Relevance Occasions

54. Learn
Love
Laugh
Location

55. Learn
Love
Laugh
Location
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

56. How did MPI EMEC do this?
Learn Love Laugh Location Since
Facebook 2 3,5 0 31,5 Sep 18th
2012
Twitter 1 7 0 46 Aug 28th
2012
Total 3 10,5 0 77,5 91

59. Content
5xL
Stories Photos Relevance Occasions

60. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

63. Before we go …

64. I am going to …

67. Visit us at the
CONNECTIVITY BAR

68. Twitter: @HCIBS
Facebook: /HCIBS
Photos, Feedback and Findings

70. Go to Schedule
Select current session
Located within the session description
on the EMEC13 mobile app
(iPhone/BlackBerry)
An email survey will be sent to all participants after the conference

71. How Can I Be Social?
Casestudy of MPI EMEC’s Social Scenario