Association Perspective: Creating the must-attend hybrid annual event that stands out and delivers real value for money - C&IT Association Forum London
Contact us via http://How-Can-I-Be-Social.com or @GHeijkoop Session at C&IT Association Event Planner Forum: Association perspective: Creating the must-attend hybrid annual event that stands out and delivers real value for money Speaker: Gerrit Heijkoop, Executive Partner How Can I Be Social (HCIBS) Location: Grange City Hotel, London, United Kingdom Date: 31 Mar 2014, 14:00 - 15:00 & 15:00 - 16:00 Description: As competition intensifies and event revenues and attendance are declining, the more bells and whistles you can offer members, without blowing the budget, the better. This session will reveal the key ingredients of improving large-scale events year on year and generating excitement, enthusiasm and participation from old and new delegates, sponsors and exhibitors. These include: 1. Adding extra fanfare to an annual event that builds on the established brand but differentiates it year on year 2. Creating online communities that interact with your brand before, during and after the event 3. Integrating a measurable virtual component that encourages participation with the wider delegation 4. Designing sponsorship and exhibitor packages that entice and excite new and repeat sponsors Order a copy of the e-book right here: https://gumroad.com/l/HCIBS Better than a teenage kid at Social Media before your next event! - the right attitude - super hashtags - like-able content - simple checklists Written for eventplanners, usefull for anyone interested in getting better at Social Media.
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Association Perspective: Creating the must-attend hybrid annual event that stands out and delivers real value for money - C&IT Association Forum London
- 1. Association perspective: Creating the must-attend hybrid annual event that stands out and delivers real value for money
- 3. Photos, Feedback & Questions Twitter: @GHeijkoop Hashtag: #AssociationForum
- 5. I have participated in an event as an ‘online delegate’ AgreeDisagree
- 6. I will be involved in hybrid events in the future AgreeDisagree
- 7. I will be involved in hybrid events in the future AgreeDisagree 70%MPI Hybrid Meeting Survey - Sept, 2012 - 1,800 respondents
- 8. I know all there is to know about hybrid events AgreeDisagree
- 9. I know all there is to know about hybrid events AgreeDisagree 1. Why are you standing where you are standing? 2. What would you need to move further to the right?
- 10. why?
- 11. Mieke van Loenen Director of events, ICCA “In advance I was not sure of what to expect, but there was so much positive energy! It brought people closer together, which really suits the values of our brand”
- 13. Christian Middelthon, online participant FRESH14 “Was on my way for skiing today, never got out – still sitting here in my ski clothes watching #FRESH14 online. Great conference!”
- 14. Increase your reach & engagement
- 15. Target audience Increase your reach & engagement
- 16. Target audience Increase your reach & engagement Live delegates
- 17. Target audience Online engaged Increase your reach & engagement Live delegates
- 18. Target audience Online engaged Increase your reach & engagement Live delegates Association Bidding 85 live delegates 605 online viewers from 75 countries FRESH Conference 165 live delegates 880 online viewers from 102 countries
- 19. #exercise What are the benefits of a hybrid event?
- 20. Benefits are clear! 1. Increased reach 2. More engagement with your audience 3. Sponsor opportunities 4. Reduction of CO2 & travelcosts 5. Massive amount of marketing content
- 21. how?
- 24. New roles in your team
- 25. New roles in your team
- 26. New roles in your team
- 27. New roles in your team
- 28. New roles in your team
- 29. New roles in your team
- 30. What is the best moment to promote online participation?
- 31. Promotion of a hybrid event
- 34. what?
- 35. #reflection apply to your own situation
- 36. Association perspective: Creating the must-attend hybrid annual event that stands out and delivers real value for money
- 37. Before we go…
- 38. Save €4,99 on e-book: Send an e-mail now to gerrit@hcibs.com you will receive link for a free download
- 39. Gerrit Heijkoop How Can I Be Social (HCIBS) Twitter: @GHeijkoop #AssociationForum Web: www.hcibs.com E-mail: Gerrit@hcibs.com