A105  QR Codes 4:15 p.m. 5:00 p.m. Jen Ferguson, Data Services Librarian, Northeastern University, & Anne Woodrum, Special Collections Librarian, Brandeis University Greg Hardin, Reference Librarian, Texas Woman’s University, & Jacob Berg, Director, Library Services, Trinity Washington University Marie Bloechle, Electronic Acquisitions Librarian, University of North Texas Libraries QR codes leverage the power of smartphones to connect digital data to real-world surfaces. The first presentation demonstrates the simple steps needed to make QR codes and explains how university libraries have used QR codes to collocate disparate collections and shed light on unique items while generating usage statistics. The second presentation shares case studies of how libraries can engage patrons and bridge the gap between print and electronic materials via QR codes. Bloechle provides tips and best practices to help libraries market their valuable electronic resources using QR codes.

1. QR Codes:
Engaging Students and
Bridging Gaps at
Texas Woman’s University Libraries
Greg Hardin
Reference Librarian
Texas Woman’s University Libraries
Denton, Texas
Computers In Libraries - March 21, 2012

2. Background
TEXAS WOMAN’S UNIVERSITY
LIBRARIES

4. http://dentontexas.tumblr.com/
Denton, Texas
- population 113,383 (2010 census)
- Dallas and Fort Worth - 40 miles south
- home to two universities, University of North Texas and Texas
Woman’s University - 48,000 students combined

6. Texas Woman’s University
- public, Doctoral/Research University founded in 1901
- nation’s largest university primarily for women
- Denton, Dallas and Houston
- notable programs: nursing, education, allied health
(OT/PT), women’s studies, library science, and dance
- ten consecutive years of growth with current
enrollment of 14,718
- nearly 60% are first-generation college students and
over 45% considered ethnic minority students

8. TWU Libraries
- 49 total staff / 21 professional staff
- print volumes - 686,056
- ebooks - 46,164
- databases - 177
http://
propandlens.smugmug.com

9. QR Codes at
TEXAS WOMAN’S UNIVERSITY
LIBRARIES

11. "Every truth has four corners:
as a teacher I give you one
corner, and it is for you to
find the other three."
~ Confucius

15. http://kimtag.com/

21. courtesy of Jimmie Lyn Harris

22. QR Codes
LESSONS LEARNED
AND TIPS

24. - concerted
- communicate
- cultivate
- collect

25. QR Codes
LOOKING AHEAD
AND CONCLUSIONS

27. - subject guides (contact)
- electronic journal holdings
(communicate)
- scavenger hunt (inform)
- physical tour (market)

28. • “It’s not that we need new
ideas, but we need to
stop having old ideas.”
- Edwin Land
http://www.flickr.com/photos/jaqian/

29. • “It’s not that we need new
ideas, but we need to
stop having old ideas.”
- Edwin Land
http://www.flickr.com/photos/jaqian/

30. THANK YOU
GREG HARDIN
@ghardin