This document provides an overview of Bharti Airtel's marketing strategies in India. It discusses Airtel's market segmentation, targeting, positioning, and marketing mix. Airtel segments the market based on demographics like age and income. It targets youth, professionals, and women. Airtel positions itself as a provider of expressive services. The marketing mix discusses Airtel's mobile, broadband, and enterprise services and its pricing, placement, and promotion strategies. A SWOT analysis identifies Airtel's strengths in market leadership, pan-India presence, and opportunities in rural markets, while threats include competition.