At this one-of-a-kind conference, senior management from Canadian airlines will join with aircraft and finance experts to share how they are handling the forecasted demand for travel, and how they are dealing with new challenges facing the industry as the financial markets recover. We have assembled an expert faculty that features Presidents, CEOs and senior executives from over 10 commercial carriers, business aviation providers, and tour operators including Air Canada, WestJet, Jazz LP, Virgin America, Porter Airlines, Canadian North, Pascan Aviation, Southwest Airlines, Air Georgian, Air North, Yukon’s Airline, Skyservice Business Aviation, Flightexec and Transat Tours Canada. Both buyers and sellers will benefit from learning what new deals are being offered, what terms are demanded, what structures are favoured and how risk is being managed. Join our faculty of experts and a large group of your peers for a unique opportunity to explore the crucial relationships between airlines, manufacturers, financial institutions and investors and learn how innovative strategies are being employed for greater growth and profitability. We encourage you to attend this major aircraft and airline finance event in Canada where you can network with the leaders in the industry and have your questions about the industry’s current and future direction answered.

1. First 10 Airline Executives register for FREE
(see back for more details)
22nd Annual
CANADIAN AIRLINE
INVESTMENT FORUM
Canada’s Major Aircraft and Airline Finance Event
November 15 - 16, 2010 | St. Andrew’s Club & Conference Centre | 150 King Street West, Toronto
PROGRAM CHAIR
Donald G. Gray, Head – Aerospace Group, Cassels Brock & Blackwell LLP
Gold Sponsor Silver Sponsors Copper Sponsor
Marketing Partners Media Partner
ENROLL TODAY! CALL 1-866-456-2020 EXT. 6448;
416 642-6131 OR FAX 1-800-454-0031

2. Dear Colleague:
We invite you to join leaders in Canada’s aviation industry at Insight Information’s 22nd Annual CANADIAN AIRLINE
INVESTMENT Forum. At this one-of-a-kind conference, senior management from Canadian airlines will join with aircraft
and finance experts to share how they are handling the forecasted demand for travel, and how they are dealing with new
challenges facing the industry as the financial markets recover.
We have assembled an expert faculty that features Presidents, CEOs and senior executives from over 10 commercial
carriers, business aviation providers, and tour operators including Air Canada, WestJet, Jazz LP, Virgin America,
Porter Airlines, Canadian North, Pascan Aviation, Southwest Airlines, Air Georgian, Air North, Yukon’s Airline,
Skyservice Business Aviation, Flightexec and Transat Tours Canada.
Both buyers and sellers will benefit from learning what new deals are being offered, what terms are demanded, what
structures are favoured and how risk is being managed. Join our faculty of experts and a large group of your peers for a
unique opportunity to explore the crucial relationships between airlines, manufacturers, financial institutions and investors
and learn how innovative strategies are being employed for greater growth and profitability.
We encourage you to attend this major aircraft and airline finance event in Canada where you can network with the
leaders in the industry and have your questions about the industry’s current and future direction answered.
Yours truly,
Donald G. Gray
Head – Aerospace Group
Cassels Brock & Blackwell LLP
P.S. The aviation industry continues to evolve rapidly and, accordingly, please visit www.insightinfo.com/canadianairlines
for full details of continued faculty and program updates.
DISTINGUISHED FACULTY
Benjamin Boehm Nick Erb Russell Payson
Bombardier Aerospace Flightexec Skyservice Business Aviation Inc.
Patrick Brennan Donald G. Gray Bruce Peddle
Bennett Jones LLP Cassels Brock & Blackwell LLP Embraer
Peter Bryce Patrice Guindon Nick Popovich
GE Capital – Corporate Aircraft Finance Export Development Canada sage-popovich, inc.
Serge Charron John P. Howitt Calin Rovinescu
Pascan Aviation Clifford Chance LLP Air Canada
John Chaussee Marc Latman Allan Rowe
Southwest Airlines Fulbright & Jaworski, LLP Jazz LP
Greg Conlon Anna Maria Masciotra Gregg Saretsky
GE Commercial Aviation Services Limited Air Canada WestJet
(GECAS)
Brent McBratney David J. Shapiro
Michael T. Davis Airbus Americas Air Canada
Jetscape, Inc.
Tracy Medve Joseph Sparling
G. Dino DeLuca Canadian North Air North, Yukon’s Airline
Burnet, Duckworth & Palmer LLP
Marc Meloche Randy Tinseth
Robert J. Deluce Bombardier Aerospace The Boeing Company
Porter Airlines
Bob Morin David Tyerman
Michael DiLollo Export-Import Bank of the United States Canaccord Genuity Corp.
Transat Tours Canada
Holly Nelson Jeffrey T. Veber
Eric Edmondson Virgin America Vedder Price P.C.
Air Georgian
James M. Parks Douglas Walker
Cassels Brock & Blackwell LLP Royal Bank of Scotland
Who Should Attend
• Aircraft Manufacturers • Bank Executives • Institutional Investors
• Airline Executives • Airline Finance Managers • Aviation Consultants
- Regional • Aircraft Lessors • Lawyers
- National • Airline Risk Managers • Accountants
- International • Underwriters

3. Monday, November 15, 2010 12:00
Networking Luncheon
8:00 Sponsored by
Registration and Continental Breakfast
Sponsored by
1:00 KEYNoTE ADDRESS
Leveraging Air Canada’s Opportunities
8:30 to Become a Global Champion
Welcoming Remarks from Insight Information Calin Rovinescu
President and Chief Executive Officer
8:35 Air Canada
Chair’s Opening Remarks
Donald G. Gray 1:40
Head – Aerospace Group Financing Terms in the Reset Market:
Cassels Brock & Blackwell LLP
A Paradigm Shift in Attitudes
Greg Conlon
8:45 KEYNoTE ADDRESS Senior Vice President – Sales and Marketing
Growth and Innovation at WestJet GE Commercial Aviation Services Limited (GECAS)
Michael T. Davis
Gregg Saretsky
Vice President, Marketing
President and Chief Executive Officer
Jetscape, Inc.
WestJet
Douglas Walker
Senior Vice President, Aviation
Royal Bank of Scotland
9:30
Aircap Inc. (Speaker TBA)
Manufacturers’ Perspectives: Product Strategies
and Innovation
2:40
Brent McBratney Refining Air Travel: Achieving Growth by
Airline Marketing Director
Airbus Americas Creating Synergy Between People and Airlines
Randy Tinseth Robert J. Deluce
Vice President - Marketing, Commercial Airplanes President and Chief Executive officer
The Boeing Company Porter Airlines
Benjamin Boehm
Vice President, Commercial Aircraft Programs
Bombardier Aerospace
Bruce Peddle Serge Charron
Vice President, Airline Market, North America Founder and President
Embraer Pascan Aviation
A networking coffee break will take place at an appropriate time.
11:30 3:40
Airlines as Investments: The View from Bay Street Networking Refreshment Break
David Tyerman
Managing Director, Research 4:00
Canaccord Genuity Corp. Breaking into the Canadian Market:
• State of the investor – Bull, Bear or Baffled? International Opportunities
• Investor hot buttons – What turns them on, turns them off?
Holly Nelson
• Airlines in a broader market context – Competing for share Chief Financial Officer
of wallet Virgin America
• Airline share price prospects

4. 4:30 9:30
39 Years Later … Southwest’s Success Story Jazz Air and the Changing Regional Airline
John Chaussee Landscape in North America
Director – Federal Airport Security
Southwest Airlines Allan Rowe
Chief Financial Officer
Jazz LP
5:00
The Growth of Holiday Travel 10:00
Networking Coffee Break
Michael DiLollo
President
Transat Tours Canada 10:15
Export Credit Financing: Working Together to
Address Global Challenges and Opportunities
Bob Morin
Vice President, Transportation Division
5:30
Export-Import Bank of the United States
Conference Adjourns for the Day
Marc Meloche
Senior Director, Structured Finance
5:30 – 7:00 Bombardier Aerospace
Networking Reception
Patrice Guindon
Strategic Account Executive
Tuesday, November 16, 2010 Export Development Canada
Jeffrey T. Veber
Shareholder
8:00 Vedder Price P.C.
Continental Breakfast
11:10
Negotiating Aircraft Operating Leases
8:30
Canada’s Northern and Regional Operators Patrick Brennan
Partner
Eric Edmondson Bennett Jones LLP
President
Air Georgian John P. Howitt
Partner
Clifford Chance LLP
Anna Maria Masciotra
Senior Legal Counsel, Commercial and Aircraft Financing
Air Canada
Tracy Medve
President This session will examine lease transactions from both the
Canadian North lessors’ and lessees’ perspectives and provide attendees
with an update on the key issues.
12:00
Networking Luncheon
Joseph Sparling
President
Air North, Yukon’s Airline 1:15
Cape Town Convention in Canada – When?
Donald G. Gray
• The role of air carriers in the northern economy Head – Aerospace Group
Cassels Brock & Blackwell LLP
• The role of regional carriers
Marc Latman
• The importance of scale at the regional level:
Partner
- Determining and operating at critical mass Fulbright & Jaworski, LLP
- Maintaining flexibility at critical mass David J. Shapiro
- Consequences of operating below or above critical mass Vice President & General Counsel
Air Canada

5. • What will the Treaty accomplish in Canada?
• International status and impact 3:40
• Canadian ratification status
Business Aviation: Changes to Regulations;
Financing; Growth Market?
2:15 Peter Bryce
Aircraft Repossession in Canada Senior Account Manager
GE Capital – Corporate Aircraft Finance
G. Dino DeLuca
Partner
Burnet, Duckworth & Palmer LLP
Nick Erb
Donald G. Gray President
Head – Aerospace Group Flightexec
Cassels Brock & Blackwell LLP
Nick Popovich
President
sage-popovich, inc.
Russell Payson
• Special strategies for repossessions in Canada Founder, Chairman and Chief Executive Officer
• Competing claims in Canadian repossessions Skyservice Business Aviation Inc.
• The use of consultants
3:05
• Transport Canada repatriates Private Operator
Tax Matters… You Bet It Does! Certificate Administration
James M. Parks • Business aviation financing options and realties in the
Partner current market
Cassels Brock & Blackwell LLP • Business aviation – a buyer’s market for business aircraft
• Update on income tax issues, particularly with reference • Private vs. commercial operations
to cross-border issues
• International business travel – getting more complex
• Update on sales tax including HST
• Carbon emissions
• Recent developments in aircraft financing
• Miscellaneous tax developments
4:30
Conference Concludes
Upcoming Conferences
18th Annual
AIRCRAFT REGISTRY FORUM Conference Binders
February 28 – March 1, 2011 | Fort Lauderdale, FL Sponsored by
16th Annual
CORPORATE AIRCRAFT TRANSACTIONS FORUM
June, 2011 | New York, NY
Sponsorship Opportunities
Gain additional presence and prestige in front of senior level decision makers through Insight Information’s
sponsorship opportunities. All of our exclusive sponsorship packages include a comprehensive suite of
preferential benefits.
For further details, please contact Amy Leung at 416.642.6128 or aleung@alm.com

6. 22nd Annual
CANADIAN AIRLINE
INVESTMENT FORUM
Canada’s Major Aircraft and Airline Finance Event
November 15 - 16, 2010 | St. Andrew’s Club & Conference Centre | 150 King Street West, Toronto
FIVE EASY WAYS TO REGISTER
Call 1 866-456-2020 EXT. 6448
Fax 1-800-454-0031
Email: ghermsen@alm.com
Internet: www.insightinfo.com/canadianairlines
GIED HERMSEN Mail: Insight Information, 214 King Street West, Suite
300, Toronto, Ontario M5H 3S6
PHONE: 1-866-456-2020 ext. 6448;
416 642-6131 FAX: 1-800-454-0031
HOTEL RESERVATIONS:
The St. Andrew’s Club and Conference Centre
is conveniently located at 150 King Street West,
Toronto, ON. Tel: 416-366-4228. For overnight
accommodation, please contact The Hilton Toronto,
Conference Code: AVC10624 Priority Code: 1062491GH located at 145 Richmond St. West, Toronto, ON.
Tel: 416-869-3456 or Fax: 416-869-3187.
Please ask for the Insight Information corporate rate
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