1. The Importance of
Knowledge Graph and Authorrank
for International SEO
Gianluca Fiorelli
SEO & Web Marketing Strategist
and SEOmoz Global Associate
www.iloveseo.net
@gfiorelli1

2. Let me tell you a story
Quique and Luca. Luca isthebarbarianwiththepuppets.

3. Dad!! Why? What? How? When?
Imagefrom:
http://www.bbc.co.uk/science/space/universe/questions_and_ideas/big_bang/

4. Dad!! Why? What? How? When?
Imagefrom:
http://www.universetoday.com/21563/milky-way/

5. Dad!! Why? What? How? When?
Imagefrom: Star Wars Episode IV: A New Hope.

6. Dad!! Why? What? How? When?
Well... TheForceispowerful in my kids.

7. The Web
Thefirst Web Page ever:
http://info.cern.ch/hypertext/WWW/TheProject.html

8. The Web
The Web:
http://www.opte.org/maps/

9. Organizing Knowledge
Linked Open Data onSeptember 2011:
http://commons.wikimedia.org

10. Organizing Knowledge
Watch this video: http://itseo.org/13kXAxY

11. And then… in 2010
Google acquired Metaweb: http://itseo.org/18yYyZE

12. And then… on 05/16/2012
Google announced Knowledge Graph: http://itseo.org/10LcOqs

13. And then… on 12/04/2012
Knowledge Graph extended: http://itseo.org/15H4NvU

14. Knowledge Graph – Personalization Off
Google.it and Google.fr

15. ProvidingKnowledgePanelsWith Search Results
Knowledge Graph – What Google May Show
More aboutthispatent in this post by Bill Slawski: http://itseo.org/17nctDh
Providing Knowledge Panels with Search Results (05-02-2013)

16. Knowledge Graph – Personalization On
Google Maps
Google Images
Wikipedia & other Open Data
Sources (note: Simón Pedro…)
Google Knowledge Base
Other Nodes Disambiguation
Google.es

17. Knowledge Graph – Let’s focus on this…
Open Data

18. Knowledge Graph – Let’s focus on this…
Some examples of Open and Linked Data in Spain and Italy

19. Knowledge Graph – Let’s digg more

20. Knowledge Graph – What about Brands?

21. Knowledge Graph – What about Brands?
Study by Tommy Redmond. Check his post hereon SEOmoz: http://itseo.org/XoYBDj

22. Knowledge Graph – What about Brands?
Study by Tommy Redmond. Check his post hereon SEOmoz: http://itseo.org/XoYBDj

23. Knowledge Graph – What about Brands?
Study by Tommy Redmond. Check his post hereon SEOmoz: http://itseo.org/XoYBDj

24. Knowledge Graph – What about Brands?
Study by Tommy Redmond. Check his post hereon SEOmoz: http://itseo.org/XoYBDj

25. Knowledge Graph – What about Brands?

26. Knowledge Graph – What about Brands?

27. Knowledge Graph – What about Brands?

28. Knowledge Graph – What about Brands?

29. Knowledge Graph – The G+ Local Connection

30. Knowledge Graph – Personal Branding
Ok, these are congruent
But these ones? All UK TV
related. WTF?!

31. Knowledge Graph – Personal Branding
SPYW in
Google.com
When will it be
available in all the
Googles?

32. Knowledge Graph – ORM

33. Knowledge Graph – ORM
The Open Graph Protocol: http://ogp.me/

34. Knowledge Graph & Other Google Products

35. Knowledge Graph & Other Google Products

36. Knowledge Graph & Other Google Products
Knowledge Graph is
implemented in
Google Now for
better & faster
information
searches

37. Authorrank
All of a sudden on June 07, 2011
Google announcesthe Authorship Program: http://itseo.org/authorshipofficial

38. Authorrank
And then Google renewed an old patent
Google Agent Rank Patent (lastversionfiled): http://itseo.org/agentrankpatent

39. Authorrank
And what about these acquisitions?

40. Authorrank
And what really is this?
Google announcesthe Authorship Program: http://itseo.org/authorshipofficial

41. Authorrank
And what really is this?
Google announcesthe Authorship Program: http://itseo.org/authorshipofficial

42. Authorrank
Then SEOs started

43. Authorrank
A definition
AuthorRank means that your reputation
as a content creator will influence the
ranking of the search results. Not only that
but AuthorRank can be used to make the
link graph more accurate.
AuthorRank combines the web of people with the
web of links to create a more savvy view of trust and
authority that will be used to rank search results.
Whatis Author Rank: http://www.blindfiveyearold.com/author-rank

44. Authorrank

45. Authorrank

46. Authorrank
AuthorRank
is not
a ranking factor
(yet)
Author Rank, Authorship, Search Rankings &That Eric Schmidt BookQuote:
http://itseo.org/authorrankdanny

48. Authorship

49. Author Search

50. Content Analysis

51. Google verified author

52. Anticipate
Percent of use of rel=“author” is still
under two digits…

53. Anticipate
Go for authoritative (or popular) authors.
Create their G+ profiles if needed

54. Anticipate
Ah, G+ Profiles passes PageRank
Use theTom Anthony Author Crawler: http://itseo.org/AuthCrawler

55. Anticipate
Discover what Authors are linking to your
site
Use theTom Anthony Author Crawler: http://itseo.org/AuthCrawler

56. Anticipate
Give Google Plus a chance

57. Anticipate
Digg in the Google Plus Communities
Use toolslikeCirclecount.com: http://www.circlecount.com/

58. Anticipate
Offer the Google+ Sign In in your sites
How to? Gohere: https://developers.google.com/+/

59. Anticipate
Use Google Plus Comments
By default on Blogger. In WP you can use: http://itseo.org/WPGPlus

60. Anticipate
And make social sharing stupidly easy
Where are the buttons, Rand?!?
Do like Roger the MozBot

61. Anticipate
Authorrank is not here… yet
But its philosophy is what matters

62. Anticipate
Become the thought leader in your niche